ISSN 1094-8112

Web Marketing Today

Thursday, July 29, 2010

Some of our most recent articles...

Local Marketing
Using Google Places to Maximize Ad Performance in Google AdWords
In this article, paid search expert Christine Churchill explains how local PPC advertisers can get an extra "show map" line to appear in their ads by linking to data in their Google Places accounts. It'll help boost click-throughs at no extra cost. Jul 27, 2010

Social Media
The Emergence of the Synaptic Web with Mike Grehan (4:05)
In this video interview, legendary search guru Mike Grehan discusses another way of looking at the linkage of the Internet, a concept that he calls the Synaptic Web. Like the brain's neural network, the social web allows people to link together, form consensus, and find solutions. Jul 23, 2010

Helpful Resources
  Recent Articles on Internet Marketing for July 27th
Here are a few recent articles and resources I found this week that might interest you. Jul 23, 2010

Linking Strategies
Building a Backlink Profile of Your Competitors
In this article, linking expert Eric Enge explains the two benefits of creating a profile of backlinks to your competitor's website. First, you can request from the same webmasters a link to your site. Second, you can discover site categories that might have an interest in your type of site. Jul 20, 2010

Web Analytics
How to Measure the Web's Effect on Offline Sales with Chris Kerns (7:24)
In this video interview Web analytics expert Chris Kerns explains various ways to track the effect of the web on a company's offline sales. He surveys methods that (1) track coupons, (2) ask customers in post-sale surveys, and (3) listen in on social media. Jul 20, 2010

Helpful Resources
Recent Articles on Internet Marketing for July 20th
Here are a few recent articles and resources I found last week that might interest you. Jul 20, 2010

Local Marketing
How to Promote and Syndicate Your Local Business Listings
Local business listings on Google Places don't rank high unless they have citations from third party data providers or from mentions on webpages across the Internet. In part 4 of a series, Local Internet marketing expert Dev Basu explains how to obtain these citations. Jul 13, 2010

Web Analytics
Configuring Tags Correctly in Google Analytics with Caleb Whitmore
In this video interview web analytics expert Caleb Whitmore explains the importance of getting the JavaScript tags correct on your site so they'll feed accurate data to Google Analytics. Errors in these tags lead to inaccurate data in your reports. Jul 13, 2010

Helpful Resources
Recent Articles on Internet Marketing for July 13th
Here are a few recent articles and resources I've found last week that might interest you. Jul 13, 2010

Design / Usability
Free Blogs vs. Hosting Your Own Blog: Pros and Cons
 In this article, social media expert Lorrie Thomas explains how to make the decision of hosting a blog on your own domain or using a free blogging service.  She discusses the pros and cons of each option to help you make the best choice for your organization. Jul 6, 2010