ISSN 1094-8112

Web Marketing Today

Friday, July 3, 2009

Some of our most recent articles...

Marketing Tools
3 Ways to Monetize Your Weekend Website
In this final part in a 4-part series, Nick Usborne outlines three ways to earn money from your weekend website. He focuses on income sources from (1) contextual advertising, (2) affiliate programs, and (3) selling information products. Jun 30, 2009

Linking Strategies
Using Social Media to Create Links to Your Site - Stephan Spencer (8:10)
In this video interview, SEO expert Stephan Spencer explains how producing viral social media can produce interest from bloggers and journalists, who create links to your site. These links result in higher rankings in the search engines that ultimately bring targeted traffic to your site. Jun 30, 2009

Conversion / Testing
Writing For Higher Conversions (Part 1)
In this article, conversion specialist Tim Ash explains the basics of writing in order to improve conversions. In this first part of a two-part series he encourages writing in an inverted pyramid style, since visitors tend to read little and skim, as well as clear headlines, one-idea paragraphs, and short pages. Jun 23, 2009

Miscellaneous
3 Secrets to Web Marketing Success with Lorrie Thomas (4:58)
In this video interview, local marketing expert Lorrie Thomas provides a helpful overview of the Web marketing process: credibility, usability, and visibility. She discusses how each element effects your overall marketing, and what to look for to improve in each of these areas. Jun 23, 2009

E-Mail Marketing
Don't Neglect E-mail Marketing - Jim Sterne (7:50)
In this video interview, e-mail and metrics guru Jim Sterne explains that e-mail is the first social medium and the effective workhorse of business. He recommends: (1) Be responsive -- reply to e-mails promptly. (2) Be human -- respond on a personal note. (3) Segment your clients by behavior to increase revenues. Jun 16, 2009

Social Media
Social Media Marketing for Small Business
Social Media -- Twitter, Facebook, YouTube, Flickr, and the like -- can serve small businesses in three ways. They help small businesses sell through (1) communication, (2) collaboration, and (3) entertainment. Lorrie Thomas explains how the process works in this article. Jun 16, 2009

SEO
Tips on Marketing During an Economic Downturn - Mike Grehan (7:42)
In this video interview, Mike Grehan explains that in times of economic downturn, smart marketers do more marketing, not less, taking advantage of lower prices and greater visibility. They also determine user intent in order to offer content appropriate to the buying stage indicated by search terms used. Jun 9, 2009

SEO
Plan Your Navigation with SEO from the Start
SEO expert Ross Dunn explains how to design your site navigation system to get higher search engine rankings. These strategies include using text menus, doing careful keyword research, optimizing menus for your keywords, and strategic cross-linking to maximize rankings. Jun 9, 2009

Marketing Tools
Building Your Brand. Part 2: How to Write a Brand Positioning Statement
In this article Dan Wilson explains just how to write the brand positioning statement that is crucial to developing a clear and compelling brand. You describe your customers, define yourself in terms of the competition, explain your greatest benefit, and then put it all together in a simple sentence. Simple but very powerful for your business's future. Jun 2, 2009

Conversion / Testing
The Winning Edge in Online Sales with Bryan Eisenberg (4:23)
In this video interview, conversion expert Bryan Eisenberg explains how nimble, quick-to-execute small businesses can gain an advantage -- the winning edge -- over larger businesses that are slower to make needed improvements. Jun 2, 2009