ISSN 1094-8112

Web Marketing Today

Saturday, February 4, 2012

Some of our most recent articles...

Paid Search
PPC Basics: Part 7. Quality Score
This article in a series on PPC advertising features paid search expert Melissa Mackey, who explains what Quality Score is, why it dramatically affects the cost and placement of your ads, and steps you can take to improve low Quality Scores. Jan 31, 2012

Social Media
How to Have a Small Business Presence on Facebook - with Krista Neher (5:32)
In this video interview, social media expert Krista Neher offers some tips for small business fan pages on Facebook, where businesses want to get in front of 800 million Facebook users. She sees Facebook as better at increasing loyalty of existing customers than gaining new customers. Jan 31, 2012

Helpful Resources
Recent Internet Marketing Articles for 31 Jan, 2012, Annotated Links
This week we see a number of articles on Google's new "Search Plus Your World," which promises to change search significantly as Google+ cranks up. Jan 31, 2012

E-Commerce
Online Retailers Must Add Value to the Customer - or Die
In this brief article, e-commerce expert Rob Snell explains and online store essential -- differentiate from thousands of competitors by adding value to your customers. Rob explains how this keeps the merchant from getting cut out of the supply chain and gives examples of ways a store can add value. Jan 24, 2012

Design / Usability
How to Hire an Information Architect to Plan Your Website - with Shari Thurow (8:40)
If you're redesigning your website, says SEO expert Shari Thurow, you'll need an information architecture to create and test a blueprint for your website, to make it meet the needs of your customers. Thurow offers several tips to be able to identify who you're looking for - and who you're not! Jan 24, 2012

Helpful Resources
Recent Internet Marketing Articles for 24 Jan, 2012, Annotated Links
Here are some helpful articles to learn from this week. Jan 24, 2012

Paid Search
How to Grow Your Keyword List through Keyword Farming
In this article, search marketing expert Christine Churchill outlines an excellent method to find appropriate keywords for a PPC campaign. It involves running a short, inexpensive campaign first to find the best keywords (and find negative keywords), before you enter a major campaign designed to get sales. She explains the advantages of this approach over relying on Google Analytics and keyword research tools to develop a keyword list. Jan 17, 2012

SEO
What Role Should SEO Play in Your Business? (and how to figure it out) - with Eric Enge (8:17)

In this video interview, SEO expert Eric Enge examines for the novice what Search Engine Optimization is, and what it can do for your business. Enge looks at the purpose of SEO, explains how to assess what percentage of your marketing budget to get new customers this way, and describes how to avoid SEO scams.

Jan 17, 2012

Helpful Resources
Recent Internet Marketing Articles for 17 Jan, 2012, Annotated Links
Here are some helpful articles to learn from this week. Jan 17, 2012

SEO
How to Point Google to the Country You're Targeting
Google can get confused about the language and/or country you're targeting, meaning your site isn't deemed as relevant. In this article, Anne Kennedy examines 8 signals that will help Google see precisely the country and language group your webpages are targeting overseas. Jan 10, 2012