Web Marketing Today (Free Edition)

ISSN 1094-8112	Wednesday, August 27, 2008

Published since November 1995, Web Marketing Today is the largest circulation Internet marketing e-mail newsletter in continuous publication. We publish a free version to 108,000+ confirmed opt-in subscribers to help them stay abreast of Internet Marketing developments. Backissues of both WMT and our Doctor Ebiz column abound with high quality information. Web Marketing Today Premium is our paid, in-depth publication.

Our goal is to help business people learn how to market their products and services more effectively by means of a website. While we will learn from large corporations, we focus on marketing strategies which can be accomplished with the limited budgets typical of small to medium-size businesses.

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Some of our most recent articles...

Design / Usability
Continuous Incremental Improvement for Your Web Business - Jim Sterne & Bryan Eisenberg (7:30)
Internet marketing experts Jim Sterne and Bryan Eisenberg join Dr. Ralph Wilson to discuss how small to medium businesses (SMEs) can develop a culture of continuous incremental improvement, the mantra of the Total Quality Management (TQM) movement.
Sep 30, 2008 - 6:54:36 PM

SEO
Creating Content Silos to Increase Keyword Ranking of Larger Sites with Bruce Clay. Part 2 (8:55)
In Part of this interview on siloing, Bruce Clay explains the three steps in developing content silos on a larger site: (1) Establish keyword-centric themes for your site, (2) identify a landing page for each theme, (3) link to the themed landing pages, and (4) don't pass PageRank to pages outside the theme and thus dilute 'link juice.' Use 'nofollow' tags to restrict passing PageRank.
Sep 23, 2008 - 11:13:13 AM

SEO
Creating Content Silos to Increase Keyword Ranking of Larger Sites with Bruce Clay. Part 1 (4:45)
Large sites tend to have so many topics that they aren't considered a subject matter expert on anything. In Part 1 of this video interview, Bruce Clay explains the concept of content siloing and the benefits of this technique to increase keyword PageRank for 3- to 4-keyphrases on larger sites. 
Sep 16, 2008 - 11:22:59 AM

SEO
Why Search Rankings Won't Be the Prime SEO Metric - Bruce Clay (6:54)
Bruce Clay predicts that search rankings will soon not be the prime Search Engine Optimization (SEO) metric. Three factors are converging to bring this about: (1) behavioral search, based on a user's normal 'neighborhood' or 'community,' (2) intent-based search, and (3) universal search.
Sep 2, 2008 - 1:05:41 PM

E-Commerce
How to Warm Up Customers with the Benefits of Buying from You - Karen Crist (3:45)
Karen Crist explains that most visitors from Paid Search will be new to your site. Thus, on the landing page it's important to 'warm them up' with the benefits of purchasing a product or service from your particular site. That makes them more prepared to buy from you.
Aug 26, 2008 - 7:37:37 PM

Miscellaneous
Jim Sterne Interviews Dr. Ralph Wilson, Editor of Web Marketing Today (2:40)
In a crazy turn-around, Internet marketing pioneer Jim Sterne interviews Web Marketing Today editor Dr. Ralph F. Wilson at the Search Engine Strategies (SES) Conference in San Jose.
Aug 26, 2008 - 5:06:00 PM

Design / Usability
Write Webpages with a View to Their Connections to Others
Unlike a catalog that tends to be read linearly, from front to back, webpages aren't nearly so predictable. A reader could enter from a link on your site or from a search engine. Thus webpages need to be written so that they stand alone rather be dependent on what was read before. Copywriter Nick Usborne explains how to do this.
Aug 26, 2008 - 4:10:48 PM

Conversion / Testing
How to Make an Effective Call to Action Button
Todd Follansbee explains the secrets of call to action buttons and hypertext links. He discusses wording, placement, graphic look, alt tags, title attributes, and mouseover effects.
Aug 19, 2008 - 5:45:42 PM

Conversion / Testing
Determining Your Audience for Great Landing Page Conversion with Tim Ash (7:21)
Tim Ash explains the importance of determing the classes of people who interact with the 'mission critical' elements of the website. Don't organize your site by functional departments, he says, but rather by the classes of visitors who use your site. Then determine the tasks they perform by role.
Aug 18, 2008 - 4:53:51 PM

E-Commerce
How to Improve E-commerce Sales in Your Online Store, Three Tips - Rob Snell (8:17)
E-commerce expert Rob Snell offers 3 tips to boost sales online: (1) Make clear product recommendations, (2) have data rich product descriptions, and (3) ask for a link from anyone your business sends money to.
Aug 12, 2008 - 6:50:51 PM