Justifying Website Expenses (ROI), Items 1 to 50

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"Justifying Website Expenses (ROI)" includes 50 items
This page contains items 1 to 50

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1. Win the Battle for Web Operations, by Rob Rose, iMedia Connection, 6-25-2007 Rose asks: Why is it so easy for us to get stakeholder and executive buy-in to do a website redesign, but so difficult to get buy-in to acquire the tools necessary for us to manage the website we're about to redesign?
2. The $50 Santa: A Customer Acquisition Cost Primer, by Shane Atchison, ClickZ Experts, 12-14-2006 You need to understand the cost of customer acquisition, and how to predict the ROI that will be realized from an acquisition campaign, or you run the risk of losing a lot of money. This case study illustrates the calculations you must make.
3. How to Move the CEO to the Next Level, by David Larkins, iMedia Connection, 9-25-2006 Larkins offers some tactics to convince the CEO to look beyond short-term ROI (Return on Investment) for new online marketing programs.
4. ROI Calculator, Measurable Marketing, Webpage contains JavaScript calculators for: (1) break-even report, (2) number of sales to break even, (3) number of prospects to break even, (4) percentage response to break even, (5) cost per lead, and (6) cost per sale. You insert your figures, it calculates.
5. Search, Banners, E-Mail: A Tale of Two Marketing Plans, by Jeanne Jennings, ClickZ Experts, 6-6-2005 Depending on your product and target market, e-mail may or may not be the most cost effective way to sell. Using cost per order (CPO) as a metric, you can evaluate different marketing approaches and arrive at a successful sales strategy.
6. Lobbying for Your Search Marketing Budget, by Patricia Hursh, Search Engine Watch, 2-7-2005 Hursh offers 8 strategies to help you make a more persuasive case to management (or clients), and convince them that search engine marketing is a priority and will be money well spent.
7. Marketing & ROI, by Brent Hieggelke, iMedia Connection, 10-19-2004 Hieggelke says we’re seeing a very steady rise in the next wave of the Web. Unlike a few years ago, organizations are now measuring how the Web influences and accelerates ROI based on core business fundamentals.
8. How to Calculate Lifetime Customer Value, by Melaney Smith, ClickZ Experts, 6-1-2004 Knowing the lifetime value of a typical customer is an important factor in determining how much you can afford to spend acquiring customers. Even if you don't think you have all the data you need to make the calculation, you can make a good start using these guidelines.
9. Is Your Web Site Getting the Credit It Deserves?, Part 2, by Jason Burby, ClickZ Experts, 4-13-2004 Your website creates return on investment through indirect value, including referrals, offline sales, and customer satisfaction. Tips for tracking and measuring these indirect returns.
10. Six Ways to Wrangle Money, by Neil A. Perry, iMedia Connection, 3-10-2004 McDonald’s former top marketer shares his secrets to "selling it upstairs" to make online campaigns happen, including The Factual Follies, Budget Blues and Those Nasty Other Guys.
11. Is Your Site Getting the Credit It Deserves? Part 1, by Jason Burby, ClickZ Experts, 3-30-2004 If you haven't identified and quantified your Web site's value in real dollars, it's high time you did. Start with the obvious direct value factors: sales from the site, leads generated, and savings realized in customer service.
12. Study: Online Business Proving Profitable for Small Firms, by Patricia Fusco, ECommerce-Guide, 3-24-2004 A new ACNielsen study of businesses in the U.S. with less than 100 employees shows that the majority find that using the Internet has helped their businesses increase profits, and helped their businesses grow or expand. 15% even say that the Internet is necessary for their survival.
13. Neglecting Non-Click Conversions, by Peter Greb, iMedia Connection, 11-3-2003 By ignoring non-click conversions in the calculations, such as brand awareness and weight of offline ads, Greb warns that most online campaigns understate ROI. Shows how to calculate them and what implications they have for marketers.
14. Web Performance Metrics That Matter, by Keith Regan, E-Commerce Times, 9-3-2003 As more and more consumers learn to judge companies (online and off) by the quality and performance of their websites, measuring performance becomes important to success. Discussion of what metrics to measure, and how to act on the results.
15. Search Powers Online Ad Revival, by Brian Morrissey, CyberAtlas, 7-30-2003 Growth in online advertising spending over the last 2 years has been led by the rapid rise of paid search marketing, which jumped 48% in the past year. Small advertisers with limited budgets have led the charge, but big business is poised to jump on the bandwagon.
16. Measuring Marketing ROI - How Low Can You Go?, by Eran Livneh, MarketingProfs, 6-17-2003 It isn't easy to measure the impact of marketing activities on your bottom line. The best way to do it is to define measurable goals (measure capture and upgrade rates, costs), and carry out measurable activities. With real-world examples.
17. What Should You Measure? Part 1: E-Commerce Metrics, by Melaney Smith, ClickZ, 4-22-2003 Part one of a series on how to determine which Web site measurements are most important focuses on online stores, noting that the critical data depends on the perspective of the individual evaluating the data, as well as varying business objectives of the moment.
18. How Can We Prove the Impact of our Web Presence on the Bottom Line?, by Jay Henderson, Destination CRM, 3-24-2003 Groups predictive analytics (using tools as scoring, data mining, forecasting, and modeling) into 4 categories: customer segmentation, sequence detection, associations and predictions.
19. ROI: Friend or Foe?, by Christopher Kenton, MarketingProfs, 3-11-2003 Don't roll your eyes at the concept of ROI. Approached with the right marketing mindset, ROI is a performance-oriented revenue driver, making you accountable for knowing and serving your customers well. Know your customers, know your technology, profits will follow.
20. Seizing the Online Opportunity, by Tom Kaneshige, CRM Daily, 1-17-2003 Reports on research findings that "some U.S. corporate executives continue to view the costs of their Web presence as a necessary evil, instead of as the primary means for interacting with prospects, partners, customers and other company stakeholders."
21. How Are You Measuring Customers?, by Bryan Eisenberg, ClickZ, 2-7-2003 Forget what 'lifetime customer value' was corrupted to mean during the dotcom boom years, it is actually a valid and powerful measure you can use to inform decisions about the day to day running of your online business.
22. The Missing ROI Metric, by Sean Carton, ClickZ, 1-13-2003 Message to any business operator who is disillusioned about website effectiveness and return on investment, and considering cutting online expenditures: don't do it, it's a mistake, and you must realize that direct results are not the main benefit of web presence.
23. What Is Bubblegum Marketing?, by Bryan Eisenberg, ClickZ, 11-22-2002 You can't really get by with simply measuring website traffic. To determine if your site is successful, you need to set clear, quantifiable objectives ( such as '20 additional qualified leads in the next 30 days), and measure them.
24. Online Marketing and ROI, by Paul Epstein, Line56, 11-12-2002 ROI efficiencies on the Web can only be achieved if brand and direct marketing are used conjointly. Suggests data mining to determine consumer behavior patterns to determine if consumers responded to brand or direct marketing aspects of a campaign.
25. Delivering ROI Online -- Is It about Branding or Direct? It's Both!, by J.G. Sandom, RealMarket, 7-22-2002 Points to 3 measures of return on investment for Web branding: increased revenues, cost savings and brand equity value. Table shows various metrics such as brand awareness, provides metric formulas and explains what it means.
26. Damn the ROI, Full Speed Ahead, by Mohanbir Sawhney, CIO, 7-15-2002 Says "Show me the money" may not be the right demand for e-business projects. Presents biases resulting from applying ROI calculations too simplistically. Provides keys to thinking strategically about payoffs and outcomes from e-business.
27. Wanted: A Case For Web Value, by Roma Nowak, Information Week, 4-22-2002 Says educating managers on the value of Web-site development and maintenance is crucial. Graphs showing the functions company Web sites support and reasons why management teams do not view the Web as important to business objectives.
28. E-Commerce ROI: Many Happy Returns, by Jeffrey Rothfeder, CIO Insight, 5-7-2002 Tells how bookseller Powell's Books has "always made money since we've been online—and that's eight years ago." Discusses how to measure the real value of the Web. Looks at Wal-Mart and others. Examples of how much your Web site should cost.
29. How Companies Reap Returns, CIO Insight, Tells how various bricks-and-clicks companies are using eROI to determine the true gains they are receiving from their e-commerce initiatives .Examples from auto parts, toys, computers reaping incremental sales, payroll savings, other measurable benefits.
30. E-Business Proves A Worthy Investment, by Helen D'Antoni, Information Week, 1-14-2002 Reports on research indicating E-business is a lucrative strategy for many businesses. Charts on profitability position and e-commerce investment plans in 2002 for small, medium and large businesses.
31. Measure Your Initiatives, by Caitlin Mollison, Internet World, 12-1-2001 Gives ways to measure the success of Internet initiatives, including return on investment and customer satisfaction levels. Tips: define your measurement goals, talk to customers, mine your data.
32. Sizing Up Your Web Payoff, by Steve Hamm, Business Week, 10-29-2001 Reports that more companies are turning to ROI (return on investment) studies as indicators that an e-business project can save money or generate revenues. Observes that ROI studies are often optimistic, warns that online calculators are only estimates.
33. Let's Get Back to Basics, Folks!, by Faith Keenan and Timothy J. Mullaney, Business Week, 10-20-2001 Says executives are demanding to see proof of future returns before deciding to keep e-commerce projects going. Reviews the struggles and discoveries made by Citigroup, Ryder System and Deere & Company.
34. E-Business on a Budget, by Peter Buxbaum, Line56, 10-17-2001 Suggests introducing a new e-commerce project as a pilot with limited duration and modest investment designed to prove the concept. Pilot projects allow companies to pick simple projects that can provide value one at a time. Five tips.
35. ROI: Mad to Measure, by Russ Banham and Hilary Rosenberg, eCFO, 9-26-2001 Calculating the return on ebusiness investments isn't easy, but freight company Yellow Corp., Delta Airlines, basketball team Portland Trailblazers, upscale tableware manufacturer Mikasa, KPMG Consulting and automaker Saab tell how they did it.
36. The New Benchmarks, by Laton McCartney, Inter@ctive Week, 11-1-2001 Says many companies are still trying to come up with metrics that can be used to ensure they're getting real payback from their e-business commitments. Presents ways companies are measuring success of their e-business sites.
37. How Does Your Site's Conversion Ratio Stack Up?, by Michael Wong, InternetDay, 11-1-2001 A discussion of customer acquisition costs in the light of online advertising click-through and conversion rates, with some useful industry statistics to compare to your own results.
38. There's More to E-Commerce Than Online Profits, by Michael Pastore, CyberAtlas, 8-20-2001 Traditional retailers with online outlets should pay attention to the non-transactional benefits of their websites, such as in-store sales, when they evaluate ROI.
39. Tax E-fficiency, by Ian Springsteel, CFO, 5-1-2001 Reviews ways companies are seeking research and experimentation tax credits and other benefits for development of their e-business activities, but cautions that the IRS has not looked favorably on such claims.
40. Why Doesn't Your ROI Add Up? You Do the Math, by Christopher Koch, Darwin Magazine, 3-1-2002 Offers 7 tips for justifying an Internet (or other technology) project by creating a new, repeatable, accurate process. Says analysis doesn't just involve process, it requires more involvement and accountability from businesspeople.
41. Premier Performance, by Samuel Greengard, Business Finance, 4-1-2000 Discusses importance of website performance, site-optimization tools as essential for e-business systems. Cautions that ROI (return on investment) determination is impossible and to think of them as a necessary business cost.
42. Breaking Down The ROI Model, by Darian Heyman, ClickZ, 8-24-1999 To measure return on investment for a web marketing campaign, you should consider six value indicators: (1) direct response (2) delayed response (3) branding (4) lifetime customer value (5) viral value (6) offline value. How to define and evaluate each.
43. Review: Measuring the Impact of Your Web Site, by Ralph F. Wilson, Web Marketing Today, Issue 39, 12-1-1997 Measuring the Impact of Your website by Robert W. Buchanan, Jr. and Charles Lukaszewski. Includes strategies, formulas, and examples for several approaches to ROI (return on investment) justification for your company's website.
44. Did Somebody Say 'Budget'?, by Greg Sherwin and Emily Avila, ClickZ, 12-16-1998 Discusses approaches to developing a budget for a company's website.
45. ROIit! 98, MarketWare Technologies, Inc., Has released software which enables ROI analysis of marketing programs. USD $149.
46. Need a Bigger Web Site Budget? Show Your Boss This, by Annette Hamilton, ZDNet AnchorDesk, 6-3-1998 NetVital's latest survey of IT professionals reveals you will need money to upgrade your server, your software, and your staff for next year's increases. Convince your boss on ROI from better communication with employees, customer service savings, and e-commerce.
47. How to sell your Web site to a reluctant boss, by Larry Chase, NetMarketing, 7-1-1997 Focus on how much money the site will save rather than how much it may make.
48. Show Me the Money, by Dale Dougherty, Web Review, 2-7-1997 How do you justify spending more on your website?
49. Go Figure, by Derek Slater, WebMaster, 4-1-1997 Now that their Web initiatives have swallowed a few million dollars and are roaring for more, corporations are starting to ask hard questions about payback.
50. IBM Web test shows dramatic payoff, by Jane Hodges, Net Marketing, 2-1-1997 Using mail, Net and CD-ROM, IBM reaches its targets at fraction of cost.