International Marketing, Items 1 to 50

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"International Marketing" includes 248 items
This page contains items 1 to 50

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1. Secrets and Lies about International E-mail Marketing, by Karen J. Bannan, B to B, 5-8-2008 Secret: Creating a local version of your marketing message requires more than just translation. Lie: Because CAN-SPAM doesn’t apply overseas, there’s easier access to entry for e-mail marketers targeting audiences outside the U.S.
2. The Cost of Leaving Hispanics Lost in Translation, by Juan Tornoe, Future Now, 2-14-2008 Discusses marketing to Latinos. One in 10 US Internet users is Latino, 18.8 million. Don't market to all Latinos the same. Some may prefer to read your offering in Spanish. Translate concepts, not sentences.
3. Global SEM, by Karen J. Bannan, B to B, 12-10-2007 Companies using search marketing to reach an international audience learn quickly that the effort requires more than a direct translation of keywords. This is why search engines in places such as China, Korea and Thailand look different.
4. Global Search Optimization Goes beyond Translation, by Matt Naeger, B to B, 12-10-2007 A simple translation does not take into account cultures, customs and preferences specific to various countries. Naeger advises that Web sites should be translated according to concepts.
5. Post-holiday Email Tips, by Spencer Kollas, iMedia Connection, 1-10-2008 Offers guidelines to begin putting together an international expansion plan that you can execute on your own, by first creating a general plan and then specific plans for each region.
6. Google's China Chief Sees Future Boom, by Henry Sanderson, CIO Today, 11-29-2007 strong investor interest and an education system churning out information technology graduates by the thousand, the groundwork is solid for years of continued steady growth in China, say experts, but warn against a get-rich-quick mentality.
7. Most smaller U.S. businesses don’t sell globally, Internet Retailer, 10-19-2007 Only 33% of small and mid-sized US businesses are engaged in cross-border trade -- 15% importers, 9% exporters, 9% both importers and exporters. A study of 600 business decision makers was reported by UPS Business Monitor US.
8. Campaigns that Cross a Greater Divide, by Jodi Harris, iMedia Connection, 9-6-2007 The land "Down Under" might just be the ultimate proving ground for innovative campaigns and universal branding strategies, says Harris. Discusses what Australian experts say about marketing in this fertile, foreign landscape.
9. Translating the Web, Business Week, 10-12-2007 While English-speakers account for 31.2% of global Internet users, Chinese-speakers are fast catching up (15.7%). Describes how dotSUB's proprietary software is being used for subtitling videos via the "open" method.
10. Asia-Pacific Has Most Search Activity; Google Sites Still Rank at Top, by Carol Krol, B to B, 10-10-2007 Asia-Pacific region: 258 million unique searchers, 20.3 billion searches; Europe: 210 million searchers, 18 billion searches; North America: 206 million searchers, 16 billion searches. Latin America: more than 95 searches per searcher.
11. E-Commerce Traders Advised to Try Dual Strategies for Filipinos Abroad and Expats, by Komfie Manalo, BizReport, 8-14-2007 Research indicates that Filipinos living in the Philippines are generally price conscious, whereas Filipinos living or working abroad do not mind high prices, but would rather buy high-end products or services online.
12. Europeans Online Longer, More Often than Americans, by Kristina Knight, BizReport, 6-5-2007
13. Going International on eBay, by Frank Fortunato, ECommerce-Guide, 11-20-2006 EBay's international volume is growing much faster than domestic U.S. sales, now accounting for more than 50% of all business. You are missing a huge market if you limit your EBay sales to U.S. addresses only. Detailed how-to for selling internationally.
14. Advice for e-mail Marketing to China, by Michael Koziol, B to B, 11-13-2006 Koziol explains the 3 primary considerations when it comes to e-mail marketing to customers and prospects in China: deployment, design and device.
15. Going Global, B to B, 11-13-2006 When Ogilvy Interactive set out to take IBM Corp.'s e-mail marketing strategy international, it knew it would need to make some adjustments to both messaging and design. It also would need to check in with local ISPs, which can impede delivery rates.
16. Hispanic Online Best Practices: Features and Functionality, by Lee Vann, Chief Marketer, 10-31-2006 Discusses integration of crucial features and functionality in websites targeted at Hispanics.
17. Going overseas? Make sure to brush up on foreign languages, Internet Retailer, 10-4-2006 52.4% of consumers buy only from websites where information is presented in their native language, according to Common Sense Advisory in a report titled "Can't Read, Won't Buy--Why Language Matters on Global Web Sites." Study was of 2,400 consumers from 8 non-English speaking countries in Europe, Asia, and South America.
18. E-commerce sales in Western Europe to double in three years, Internet Retailer, 9-26-2006 E-commerce in Europe will double to $234 billion by 2010. The UK is currently responsible for half of online sales. Germany and France are expected to increase dramatically from current levels.
19. A foreign affair, by Mark Brohan, Internet Retailer, 10-1-2006 Web retailers span the globe in search of new customers and sales. Discusses growing online retail markets in Europe and Asia and how to take advantage of the opportunities.
20. Mad as Hell in China's Blogosphere, CRM Daily, 8-4-2006 When it comes to commenting on business, "Chinese people are vocal and active." Advises companies to pay attention to bloggers and online forums, noting that sometimes faulty information spreads rapidly through the Chinese blogosphere.
21. How to Take Your Small Business Global, by Jennifer LeClaire, E-Commerce Times, 6-20-2006 Small business owners stand to grow and prosper even more than larger companies by going global via the web. The key to success in worldwide markets is a clear and unique value proposition that differentiates your products and services from the international competition.
22. Kana Boosts E-Mail Response, by Erika Morphy, CRM Daily, 5-23-2006 Reviews Kana, the automatic language identification feature that detects the language of each incoming e-mail, and forwards it to the employee able to respond in that language. It also is able to categorize such e-mails for reporting purposes.
23. How Otto Got an e-Commerce Head Start, by Jack Ewing, Business Week, 5-9-2006 With $3.8 billion in online sales last year via Otto brands, including Crate & Barrel in the U.S., Otto Group is, remarkably, the world's No. 2 online retailer, behind only Bezos' Amazon.com, according to Ewing.
24. China's Online Ad Boom, by Dexter Roberts, Business Week, 5-4-2006 The migration of advertising from print to online is an accelerating trend in the U.S. Now, the same thing seems to be happening in China's fast-growing ad market, says Roberts. Examples include Motorola, Tiffany, General Motors and others.
25. China's Pledge of Allegiance, by Bruce Einhorn, Business Week, 4-27-2006 Reviews public proclamations Internet companies operating in China to restrict content on the Web and support the Communist government's stance.
26. It's a small world, by Mary Wagner, Internet Retailer, 4-1-2006 While the Internet can leap borders, it can't leap cultures nearly as easily. Explains factors in creating a culturally-compatible site for global markets. Factors include model poses, use of local models, fulfillment plans, colors, etc.
27. Study: Japan, China Most Actively Embrace Web, by Al Sacco, CIO Magazine, 3-30-2006 Japan took the first-place ranking in percentage of Internet users, with roughly 9 out of 10 citizens saying they used the Web in the past 30 days, CNET reports. In China, the average Web surfer spent almost 18 hours a week online
28. Search Engine Optimizing for Europe, by Mike Grehan, ClickZ Experts, 4-3-2006 Search marketing experts based in Germany explain how the search environment in Germany and Europe is different than in the U.S. (Google is much more dominant), and how that affects site optimization. With tips for launching a successful site in Germany.
29. It's a small world, by Mary Wagner, Internet Retailer, 4-1-2006 Technology leaps borders -- but culture doesn't, as U.S. e-retailers find new markets require a new approach. Discusses international e-commerce with a focus on local culture and customs.
30. Leveraging the Global SEM Landscape, by Heather Lloyd-Martin, SearchDay, 3-7-2006 Discusses keyphrase research and SEO for the European, Latin American, and Asian markets.
31. The Web and China: Not So Simple, by Ben Elgin, Business Week, 2-15-2006 Google, Yahoo, and Microsoft say they face a stark choice: Conform to Beijing's edicts or quit the market. Elgin explains why he things the truth is much more complicated.
32. Automatic currency conversion boosts international sales at 2Checkout.com, Internet Retailer, 2-9-2006 Daily international sales volume for 2Checkout.com tripled after it implement a system from E4X that automatically converts prices into the local currency of the consumer. The system also stores the value of the transaction at time of sale in case of chargebacks later. Local currencies: Australia, Canada, Switzerland, Denmark, UK, Hong Kong, Japan, Norway, New Zealand, Sweden, and the Euro.
33. Google's Dicey Dance in China, by Ben Elgin, Business Week, 1-25-2006 Google, the world's leading search engine, has vowed to provide "unbiased, accurate, and free access to information" to people around the world. Elgin wonders if bowing to Chinese censors will spark a backlash.
34. Web Help for Cracking China, CIO Today, 1-10-2006 Offers a sampling of the Web resources small-business owners can tap when seeking to get into China.
35. Marketing to the Global Inbox -- Part II, by Elizabeth Lloyd, iMedia Connection, 1-3-2006 It is of utmost importance to realize that what constitutes email best practices in one country is different than in others. Lloyd notes that there is one common denominator upon reviewing email marketing laws worldwide: opt-in.
36. Global E-Commerce, by Tom Kaneshige and Leila Zwelling, Line56, 11-21-2005 Through a series of interviews and by researching analyst reports, Kaneshige and Zwelling picked 10 countries believed to be hot spots for B2B e-commerce. Factors include overall market climate and the state of the IT infrastructure.
37. Information Wants to Be (Almost) Free, by Sean Carton, Publish, 11-18-2005 Carton says we're just now beginning to see the effects of a global Internet on the world economy, and it looks good. Reports that the greatest growth percentages in Internet usage has been in the developing areas of the Middle East and Africa.
38. Marketing to the Global Inbox, by Elizabeth Lloyd, iMedia Connection, 11-21-2005 Lloyd reviews worldwide email marketing laws. Warns that there is one common denominator upon reviewing email marketing laws worldwide: opt-In.
39. The Grok's Inner Hispanic, by Bryan and Jeffrey Eisenberg, GrokDotCom.com, 11-1-2005 The authors review some Hispanic nation demographics. Then offer 6 tips for marketing to Hispanics: (1) aim for bilingualism, (2) translate concepts, not just words, (3) be culturally sensitive, (4) consider bilinguals and Spanish speakers for "personas," (5) consider language and culture in your "wireframing," and (6) provide a glossary of terms with translations.
40. The (insert foreign nationality here) are coming, by Mark Brohan, Internet Retailer, 9-1-2005 Examines foreign retailers seeking to establish a bridgehead in the US online market. Examples: FigLeaves, YOOX. Sees vulnerability to foreign competition.
41. Inside Yahoo's China Gambit, by Ira Sager, Business Week, 8-12-2005 Co-founder Jerry Yang explains the company's decision to partner with the Chinese Internet firm Alibabaa and cede control of its own operation there to the local firm.
42. International Sites: Minimum Requirements, by Jakob Nielsen, Alertbox, 8-8-2005 Users from other countries have special needs related to entry fields for names and addresses, measurements and dates, and information about regional product standards.
43. China: Online Financial Services, by Elizabeth M. Lloyd, iMedia Connection, 8-9-2005 With two new search engines and 800,000 new internet users coming online every week, Lloyd says that the time to pay attention to China is now.
44. Mom-and-Pops Go Global, CIO Today, 6-22-2005 Looks at the benefits and dangers of outsourcing arrangements for online and offline merchants.
45. Avez-Vous Traduction? (Got Translation?), by Jason Compton, 1 to 1, 6-6-2005 Delivering online information and services to international customers in their native language is a powerful way to boost relationships with them, says Compton. Internationalized Web experience are few, but strategy should drive translation.
46. Germans prefer direct debit to pay for online purchases, Internet Retailer, 6-7-2005 An analysis of 20 million transactions processed for European online shops by Pago eTransaction Services GmbH reported that 64% of Germans used direct debit payment in 2004, up 5% from 2003. The credit card chargeback rate dropped 50% for German consumers but increased 200% for other European consumers. The average is 0.83% for all e-commerce transactions in Europe.
47. Lost in Translation, by Andrea Orr, CMO Magazine, 5-1-2005 Orr warns that companies that race to launch international websites without considering local needs run the risk of some serious brand dilution. Describes experience of Match.com, Avon Products and others.
48. Standing Up To a Giant, by Justin Doebele, Forbes, 4-24-2005 Describes eBay's challenges in China, as it bought its way into China in 2002, holds half of a $1 billion market and will spend $100 million this year to bolster its presence there.
49. Casting a Global Net, by Paul Demery, Internet Retailer, 4-1-2005 Notes that sales of US firms to customers outside the US is increasing, and provides an area for growth of retailers. Discusses the importance of a foreign distribution center, payment options, marketing with local websites in local languages.
50. Yahoo! Asia Pacific, by Elizabeth Lloyd, iMedia Connection, 11-17-2004 Explains why Yahoo has enjoyed success as the premier portal in countries such as Japan, Hong Kong and Taiwan, and is a strong and definitely leading brand in Korea, China, Australia, and India.