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Classified Advertising on the Web

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"Classified Advertising on the Web" includes 21 items.
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Category Listing:  Classified Advertising on the Web
  1. eBay Takes on Craigslist  by Catherine Holahan, Business Week , 07-06-2007 . eBay has become so enamored with online classifieds, reports Holahan, that it's about to go head-to-head against Craigslist with the launch of its international classified-ad site Kijiji in 220 U.S. cities.
  2. Wanted: Online Classifieds  by Vangie Beal, Ecommerce Guide , 02-14-2007 . Discusses turning to classified ads as a way to gain exposure and sell goods, especially Craigslist. Other options are available in Yahoo, Microsoft's Windows Live Expo, Google Base, Sell.com, Auto Trader, etc. Discusses various options.
  3. It's Print. It's Online. Will It Sell Ads?  by Stirling Kelso, Fast Company , 01-01-2006 . Reviews a new joint venture called ShopLocal.com. which provides a list of search results both from newspaper sales circulars and from retailers' sites--so readers can either buy online or drive to a nearby store that has products in stock.
  4. Tag Sales Move Online  by Enid Burns, ClickZ Stats , 11-28-2005 . Online classifieds sites and auctions emerge as America's new tag sale. A report jointly released by Pew Internet & American Life Project and comScore Communications says 25 million individuals have sold items online. Gives a table showing traffic to the top classified sties, topped by Classifieds.com and Craigslist.
  5. What Can Craigslist Teach Us About Journalism?  by Stephen Bryant, Publish , 11-28-2005 . Grousing over a free classified ads model is just a distraction from a larger, more important reason that Craigslist is eating away at journalism's bottom line: Craigslist promotes community, and newspapers do not.
  6. Unused Potential in Online Classified Ads  by Enid Burns, ClickZ Stats , 10-13-2005 . Newspapers are missing the opportunity to use audio, video and other technologies, according to a study by University of Missouri's graduate school of journalism, "Interactivity and Vividness in US Newspapers' Online Classified Ads." Sees low use of audio and video clips, IM chat, etc.
  7. Google Base: AdWords For The Rest Of Us  by David Berkowitz, SearchInsider , 11-01-2005 . Describes Google Base which aims to compete with eBay and Criagslist for sales and classifieds, and potentially other major Web icons as well. base.google.com, is Google's database into which you can add all types of content. No charge at present.
  8. Oodle For Local Classified Listings  by Danny Sullivan, Search Engine Watch Blog , 08-17-2005 . Oodle before, a relatively new search engine for local classified listings. Oodle scans the web to find listings of items for sale posted on places like Craiglist, newspaper classified pages and eBay.
  9. Craigslist Grows Fast in Local Markets  by Sean Michael Kerner, ClickZ Stats , 07-28-2005 . Craiglist.org is gaining marketshare among local sites, up 98% over a year ago. "Craiglist" is now the 30th most popular search term. Its use comes at the expense of local newspaper classified ads.
  10. Here's a Key Web Indicator: Classifieds  by Toni Fitzgerald, New Media , 04-22-2004 . Reports findings that classified advertising jumped by 13% in 2003 to make up 17% of all online revenues. Analysts say this could mean good things for online and the economy in general.
  11. Online Ad Gain Led by Classifieds  by Robyn Greenspan, CyberAtlas , 10-31-2002 . Jupiter Research has identified online classified ads as a key driver of growth in the online advertising market in the coming year. In particular, local online ad spending will be dominated by classifieds, having reached $1.2 billion in 2002.
  12. There's Power in Little Classified Ads  by Simon Baxter, InternetDay , 07-12-2001 . Classified ads on the Internet are cheap and widely distributed, but you must make your ad compelling or you won't get any response. This how-to guide tells you how to write a good ad, where and how to place it, how to test and evaluate to improve results.
  13. Hello, Webmaster-Get Me RewriteBusiness 2.0 , 02-26-2001 . Addresses myth that the Web is displacing newspaper classified ads. Reports on research finding that those searching online ads often read newspaper ads as well, describes groups of big newspaper companies banding together to post online ads.
  14. e-ClassifiedsHagen Software . Provides a range of classified ad software capabilities for Unix and NT servers. Free version available. Lite starts at $79, Standard at $199, Commerce that allows paid ads is $699.
  15. New Site Turns Tables On For Sale Ads  by Mary Hillebrand, E-Commerce Times , 08-16-1999 . IWant.Com focuses on the 'wanted to buy' side of the classified advertising equation. The site also offers sellers the opportunity to look for shoppers they want to sell their products to. The system puts control in the hands of the buyer instead of theseller.
  16. PowerAdz.com Empowers Newspapers on Local, National LevelChannelSeven , 02-17-1999 . Describes PowerAdz.com's potential to help newspapers retain classified ad revenue on the Web.
  17. ClassiFIND . A network of classified ads which appear on dozens of newspaper, TV, and radio websites, allowing these media to earn classified advertising dollars while offering worldwide readership of ads through the combined power of the network.
  18. Papers partner for Net classifiedsCNet , 01-13-1998 . Discusses Web classified ad networks, especially ClassiFind and Classifieds2000.
  19. Yahoo! Classifieds . Offers classified ads, but of shorter length than some others. They allow e-mail mailto links to respond easily.
  20. Yahoo listing of classified sites . Hundreds of classified sites listed.
  21. The Recycler . Recycler allows business ads for $5 for 2 weeks, and will add a link to your website for another $5 for 2 weeks. It is also possible to have links published in the local print editions the Recycler is known for.

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Special if you subscribe to Web Marketing Today Premium Edition before the end of the Month

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1.

How to Develop a Landing Page that Closes the Sale, by Dr. Ralph F. WilsonMy 89-page How to Develop a Landing Page -- completely revised and written for mid-2008 -- explains how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This comprehensive guide, now in its third edition, will help you raise your conversion rate and maximize profits. It sells for $29.95 on my website.

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Dr. Wilson's Plain-Spoken Guide to Search Engine OptimizationGuide to Search Engine Optimization (2007 Edition) is a 97-page e-book that explains in simple terms what search engine optimization (SEO) is all about. It is not a guide for experts, nor will it make you an expert. But you'll understand how to (1) make your webpages and navigation system search engine friendly, (2) develop an effective link campaign to boost your PageRank, and (3) outsource SEO if you decide not to do it yourself. I sell this for $14.95.

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Report on Pay Per Click (PPC) Bid Management Software. This 52-page report is a "must read" if you're doing PPC advertising using only Google's or Yahoo's native bid management interface. Bid management software can often save you 30% to 50% of your current level of ad purchases by maintaining your desired position, optimizing prices by reducing bid gaps on a frequent basis, and showing your ads only at times when you know your products sell best -- all working on autopilot. Which program should you select? This report outlines the features you should look for, compares 16 different bid management programs, provides user feedback, and makes recommendations. $14.95.

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  1. Reciprocal Linking Tools, 23 pages, $8.95
  2. How to Optimize Your Landing Pages Scientifically, 32 pages, $11.99
But if you subscribe (or renew your subscription) to Web Marketing Today Premium Edition before the end of the month, I'll give you a copy of all these e-books absolutely free. Together they're worth $237.44 -- and if you add in the subscription price of $49.95, the total value is $287.39. But you'll receive the e-books absolutely free when you pay only the subscription price of $49.95 . Don't miss out. Subscribe now!



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Copyright © 1995-2008 by Ralph F. Wilson, all rights reserved. Content, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission. Trademarks and terms of use.


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Products & Services

Dr. Wilson's Books

  • Guide to Search Engine Optimization (2007)
  • How to Promote Your Site thru Article Marketing
  • Social Bookmarking and Marketing
  • Report on Pay Per Click (PPC) Bid Management Software
  • Research Guide to Online Niche-Finding
  • The E-Mail Marketing Handbook (2nd Edition)
  • How to Promote Your Local Business on the Internet
  • PayPal Buyers Survey 2004
  • 10 Steps to E-Business on a Shoestring
  • How to Develop a Landing Page 2005
  • The Shopping Cart Report
  • Report on Affiliate Management Software 2005
  • Optimize Your Webstore Sales
  • How to Optimize Your Landing Pages Scientifically
  • Reciprocal Linking Tools
  • Planning Your Internet Marketing Strategy See the table of contents and sample chapter.



    Dr. Wilson's Recommendations
    A/B Split-Testing Software
    Content Management Systems
    E-Commerce Tools
    E-Mailing Services/Software
    Pay Per Click (PPC) Advertising
    Search Eng. Optimiz. Tools
    Video Marketing
    SEO Services
    Web Analytics



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