Theme: ConversionRuler Ad Tracking
 July 15, 2003, Issue 72

Dear Friends,

I'm pretty excited about a new ad tracking program, ConversionRuler, which is especially suited to tracking and analyzing PPC ad campaigns. I review it in this issue.

In the next issue, I'll be writing about Fraud Protection services offered by various payment gateways. If you are currently using fraud protection in your business, I would be quite interested in hearing from you. Please e-mail me ASAP so I can learn from your experience. Thank you.

Are you aware of Yahoo! Product Search? (http://products.yahoo.com) They allow you to upload information on each of your products to be included in their product database, paralleling Google's Froogle product search (http://www.froogle.com).  If you offer consumer products, you'll want to use both of these to get maximum exposure during the holiday season.

God bless you,
Dr. Ralph F. Wilson, Editor

P.S. If you're new to Web marketing, you'd appreciate my 6-session Doctor Ebiz Internet Marketing Seminar, offered completely over the Web to save you travel time and costs. Here's what a recent participant says:

"I have done quite a bit of researching, experimenting, and studying of web marketing on my own. But I've learned more in six hours then I did over the last year. Definitely worth the money and I know I will continue to refer back to the notes and documents included with the course." -- Shelley Hesse, Multimedia Enterprise, Austin, TX

The next series starts September 8, 2003. Lots of opportunities for questions and answers and no long distance phone costs.  http://www.wilsonweb.com/webinar/dre_sem/?c1=wct&source=webinar&kw=dre_sem

Review: ConversionRuler

ConversionRuler tracks up to three factors for every ad URL, such as type of ad campaign, whether Google or Outreach, and the keywords used for the particular ad. It's affordable and very flexible, since the ad coding takes place in the ad URL, not in the program backend. Read the Full Review.

New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)