Theme: Shopping Bots and Product Finders
Issue 69, April 15, 2003

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Dear Friends,

This month I'm focusing on shopping bots -- ways to drive traffic to retail online product pages. I'll also show you two more tracking programs.

• Advertising B2C Products with Shopping Comparison Bots
• Product Brief: ClickAlyzer
• Product Brief: ProAnalyzer Ad Tracking System

We're coming into a slower time with summer coming up. Spend some of this slack time improving the systems that support your e-commerce function, as well as putting in place new ways to bring traffic to your site. Because the dog days of summer are soon replaced by the frenetic fall, use this time while you have it.

I hope to see some of you in May as I travel with the Doctor Ebiz Internet Marketing Seminar. I'll be in Philadelphia next Thursday, May 1, Atlanta on Tuesday, May 20, and Orlando on Wednesday, May 21. Orlando is filling up, perhaps due to the temptation to combine vacation pleasures with a one-day business seminar. Register today. http://www.wilsonweb.com/seminar/

God bless you,
Dr. Ralph F. Wilson, Editor

P.S. One of my new bonuses for subscribing to Web Commerce Today or renewing your membership has been very popular since it's release a month ago -- The E-Mail Marketing Handbook. If you're thinking about renewing, why not renew right now, add 12 months to your current subscription, and get your copy of The E-Mail Marketing Handbook today. http://www.wilsonweb.com/ebooks/handbook.htm

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Advertising B2C Products with Shopping Comparison Bots

Online retailers are constantly looking for ways to drive qualified traffic to their e-stores. Shopping bots attract people who are looking seriously for products to purchase. Here's a brief survey of leading shopping bots that are within range of small businesses. Also a first look at Google's Froogle, a free shopping bot. Read the Article.

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More Ad Tracking Options

Since I wrote last month's issue on Ad Tracking, two more important programs have come to my attention. Though I haven't tried them out, they look promising.

Product Brief: ClickAlyzer

ClickAlyzer is unique among programs I've seen at small business prices. It not only tracks ads on your site, it is capable of tracking webpages on another site altogether, allowing you to verify which visitors you send by affiliate links actually make a purchase. Read the Brief.

Product Brief: ProAnalyzer Ad Tracking System

ProAnalyzer is a CGI program that tracks ad click-throughs and sales on your website without incurring monthly fees. The program seems well designed and priced affordably. Read the Brief

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New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)

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