Theme: Ad Tracking
Issue #68, March 15, 2003

In this issue we're examining Ad Tracking -- a must if you want to know which ads are cost effective and which are costing you money. If you're not doing ad-tracking yet, now is the time to get some kind of system set up and get smarter.

I've been working hard the last couple of weeks compiling my brand new 371-page e-book The E-Mail Marketing Handbook (www.wilsonweb.com/ebooks/handbook.htm). It provides a comprehensive look at various aspects of using e-mail in your business -- permission-based marketing, e-mail newsletters, HTML vs. text formatting, listserver features and selection helps, autoresponders, managing incoming e-mail efficiently, renting opt-in lists, sending out an e-mail promotion to your house list, ad tracking, and spam filters. Some of this you've seen before; some has been completely re-written. But now it's all together in once place for easy access and reference.

Starting April 1st, I added The E-Mail Marketing Handbook to the list of free e-books that I giving away to new subscribers and those who renew their subscription. If you'd like a free copy, just renew. If you renew early, your account will be credited with an additional 12 months and I'll give you The E-Mail Marketing Handbook plus five other e-books.

If you're going to be near one of my Doctor Ebiz® Internet Marketing Seminars this spring -- Toronto, Philadelphia, Atlanta, or Orlando -- try to attend. It'll be great to meet you, and perhaps I can point you in some productive directions and inspire you to excellence in your online business. http://www.wilsonweb.com/seminar/

God bless you,
Dr. Ralph F. Wilson, Editor

P.S. If you haven't told me your e-mail format preference for my brief survey, please do! Thanks. http://www.surveymonkey.com/s.asp?u=86596187406

How to Track Click-Throughs and Sales

This article on ad tracking examines the various types of tracking of both click-throughs and online sales, giving the pros and cons of each. I examine one method of determining your conversion rate that most of my subscribers can implement at no cost whatsoever -- though it's a bit clunky. I discuss how to track sales from ads with affiliate management software -- how it works, a couple of software solutions, and what to watch out for when purchasing it. Read the Article.

New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)