Reviews: Shopping Carts and
Conversion Rate Enhancement
Issue 64, November 15, 2002

by Dr. Ralph F. Wilson
Web Commerce Today, Issue 64, November 15, 2002

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Dear friends,

Within a few weeks the rush of Christmas sales will be a memory, and it'll be time to rest and then plan how you can improve your online sales for the new year. In this issue I offer two reviews:

• 1Shopping Cart -- a popular ordering system used by small businesses
• Persuasive Online Copywriting -- a slim, but great book on increasing your conversion rate.

I hope that your holiday season is not only financially rewarding for you B2C merchants, but also a time for thoughtful reflection on the real meaning behind all this hoopla. Done right, the spiritual riches can significantly outbalance the financial profits.

God bless you,
Dr. Ralph F. Wilson, Editor

P.S. I hope you enjoyed a wonderful Thanksgiving with family this year. I know I did.

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Review: 1ShoppingCart

Many shopping cart programs focus on product display more than the marketing and sales process itself. 1ShoppingCart is different. It comes with an arsenal of tools that can significantly increase the effectiveness of your sales. But it isn't for everyone, and also comes with a few weaknesses you need to be aware of. Read the Review

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Review: Persuasive Online Copywriting

If you're struggling to understand how you can increase sales on your website, this is a book that can help you fine-tune your site. Most marketing books tell you how to get more traffic -- an essential, of course. But this book tells you how to get the greatest number of sales from that traffic. Read the Review

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New Ecommerce and Web Marketing Articles

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