Associate/Affiliate Programs, Items 1 to 50

If you're a merchant interested in setting up your own affiliate program, consider reading my e-book Report on Affiliate Management Software.

"Associate/Affiliate Programs" includes 352 items
This page contains items 1 to 50

1. Is It Time to Affiliate?, by Heidi Cohen, ClickZ, 8-24-2009 In this overview of affiliate marketing, Cohen lists 5 reasons to add affiliate marketing to your mix, 5 hurdles affiliate marketing must overcome, and 5 affiliate marketing metrics to track.
2. How Affiliate Marketing Can Create a New Sales Channel, by Howard Greenstein, Inc. Magazine, 8-12-2009 Before you start an affiliate program, know that there have been a lot of problems with fraudulent leads and link inflation in the past, Greenstein warns. Tells how to work with services that guarantee to vet your leads and sales for quality.
3. Avoid the 8 mistakes of niche marketing, by Reena Shohet, Associate Programs Newsletter, 7-12-2009 Offers 15 reasons why niche marketing is advantageous, such as reduced competition and a higher pricing model. The most helpful part, however, are the 8 reasons why niche marketing can fail: (1) marketing a product, not a niche, (2) choosing too large or too small a niche, (3) lack of market research, (4) not using info properly, (5) lack of technical expertise in the niche, (6) not providing value, (7) lack of commitment, (8) thinking short-term.
4. Will an Affiliate Program Work for My Business?, by Shawn Collins, Affiliate (Tip) Blog, 7-5-2009 In a video blog, Collins explains how to determine whether an affiliate program will help your business. Suggests competitive analysis. If competitors have a thriving affiliate program, probably you should launch one yourself.
5. Affiliates: Trusted Allies Or Conniving Cannibals?, by Ross Barnes, Search Engine Land, 6-12-2009 Discusses the sometimes difficult relationship that merchants have with affiliates. Problems come when affiliates: bid on trademarked brand words, have a site more popular than the company's own site -- in a word: cannibalization. Suggests possible merchant approaches that don't create mistrust among affiliates.
6. Google Affiliate Network is an Effective Marketing Tool, by Armando Roggio, Practical eCommerce, 3-3-2009 Explains the basics of affiliate marketing. Then describes the Google Affiliate Network, which uses a familiar interface. Google's network is based on an acquisition of DoubleClick. Merchant fees are $1000 account set up fee and an initial $1000 deposit, plus a $500/month minimum.
7. Have you chosen the right affiliate marketing niche?, by Allan Gardyne, Associate Programs Newsletter, 1-21-2009 Don't waste time on a niche that doesn't have much potential. The author offers 19 questions to ask about working in a niche that should help you decide whether to stay in it.
8. Hiring an In-House Affiliate Manager, by Shawn Collins, Affiliate (Tip), 1-2-2009 Video and transcript on what to look for in an affiliate manager. Main requirement: previous experience as an affiliate.
9. Defining a Super Affiliate, by Shawn Collins, Affiliate (Tip), 1-4-2009 Various definitions of a "Super Affiliate" relate to 5 to 6-figures per month income. Collins sees them as in the top 2% of active affiliates in an affiliate program.
10. Taking Advantage Of AdSense Targeting, by Akinola Akintomide, Search Optimization, 10-27-2008 Akintomide writes that Google is moving toward a method of displaying ad groups that are personalized based on a searcher's previous searches. Discusses AdSense targeting from the advertiser's viewpoint and how Google remembers a searcher's activity.
11. Rates for Managing Affiliate Programs, by Shawn Collins, Affiliate Marketing Blog, 9-19-2008 Discusses what to charge to create and manage an affiliate program. Proposals seem to vary from $2,000 to $10,000 per month, with higher rates for experience and reputation.
12. 53 ways to make money with affiliate programs. Part 1: Beyond article marketing and Squdoo, by Allan Gardyne, Associate Programs Newsletter, 8-21-2008 If you're stuck in new ways to promote affiliate programs you're associated with, in this article Gardyne makes 25 suggestions to stimulate ideas -- some good, others questionable.
13. More ways to make money with affiliate programs, by Allan Gardyne, Associate Programs Newsletter, 8-28-2008 Continuing from part 1, here are ideas 26 through 53 of ways to jump-start your affiliate marketing.
14. Make Your Mark with Affiliate Marketing, by Peter T Davis and Georgina Laidlaw, Sitepoint, 6-11-2008 The rewards from affiliate marketing can be great, but the work can be hard! Davis and Laidlaw explain step by step the process of monetizing your site with affiliate programs.
15. Affiliate Marketing: Increasing Money and Traffic, by Ty Carson, SEO Newsletter (Bruce Clay LLC), 1-31-2008 Describes the basics of affiliate marketing for businesses and Web designers, and how to go about finding appropriate affiliates.
16. Affiliate Marketing Demystified, by Michael Hines, iMedia Connection, 1-11-2008 Hines explains that the role of the affiliate network is to bring publishers and advertisers together, offering them the infrastructure necessary to track purchases, pay affiliates and report back to both parties on online activities.
17. Affiliate Marketing: An Offline Marketing Revolution, by Per Pettersen, Media Post, 7-19-2007 Marketers can now drive consumers to an optimized online lead capture Web site hosted and optimized by the exchange but owned by the marketer, or drive the consumer to call an 800 number. Pettersen explains how it works.
18. New Affiliate Tool Promises Pick, Click and Pop, by Michelle Megna, ECommerce-Guide, 7-18-2007 For affiliate marketers, ProShops is a new widget-based service that greatly simplifies the process of placing richly-formatted product links on your pages, drawn from 4 major affiliate networks (LinkShare, Commission Junction, ShareASale, Performics).
19. The Widget Way to Wealth, by Mark Walsh, OMMA, 5-1-2007 eBay has an affiliate program that rewards smaller sites for sending traffic to them. Start-up AuctionAds promises to help Web publishers earn more from eBay via a downloaded widget that shows auction ads related to content on their sites.
20. Earn Affiliate Commissions, by Practical eCommerce Staff, Practical Ecommerce, 5-7-2007 How to incorporate affiliate marketing into your e-commerce model, to add an additional revenue source alongside your primary business of direct sales.
21. Retailers paying smaller commissions to affiliates, by , Internet Retailer, 3-8-2007 32% of online retailers report paying an affiliate commission of more than $5,000 in a single month, down from 46% who reported paying that much to an affiliate in any one month last year, according to the AffStat Report from Sean Collins Consulting.
22. Affiliate sites help drive online traffic to stores, by , Internet Retailer, 3-1-2007 Multi-channel retailers are beginning to drive online traffic to stores by working with affiliate sites to promote in-store pick-up services, according to Shawn Collins.
23. The Affiliate PPC Search Controversy Continues, by Kevin Lee, ClickZ Experts, 2-2-2007 The ongoing tug-of-war between marketers and their affiliates for pay-per-click traffic. This update looks at both sides of the question, and discusses why marketers may benefit by giving their affiliates some latitude with competing PPC campaigns.
24. How to find and recruit affiliates, by Allan Gardyne, Associate Programs Newsletter, 1-23-2007 Explains how to find good affiliates to promote your product. Discusses competition, SEO, e-newsletters, e-mail contact, participation in forums, PPC ads, 2-tier programs, advertising, affiliate directories, and a controversial blog.
25. How to find and recruit super affiliates, by Allan Gardyne, Associate Programs Newsletter, 1-23-2007 Explains how to spot and recruit the super affiliates who will bring lots of traffic. Attend Internet marketing conferences, identify key people, big newsletter publishers, PPC advertisers, competitive research, quick start incentives, multiple affiliate networks, highly ranked affiliates, phone, snail mail, high commissions, and cash.
26. 10 Traits of Highly Successful ECommerce Companies, by Gareth Davies, Marketing Pilgrim, 1-31-2007 To flourish, e-commerce sites need: (1) a clear vision and goal, (2) patience and a long-term view, (3) to take calculated risks, (4) commitment to continuous improvement, (5) good advisors, (6) quick decision but change their mind slowly, (7) realize the consumer is king, (8) embrace technology and change, (9) are fair and honest, and (10) realize there is no such things as "easy money."
27. Online marketers using fewer affiliates, by , Internet Retailer, 1-25-2007 The 2007 AffStat Affiliate Marketing Benchmark report shows that the number of marketers maintaining huge numbers of affiliates is dropping. 9% have 10,000 or more affiliates, a drop from 14% last year. 15% report conversion rates of 5% or more, up from 9 % a year ago.
28. Affiliate shoppers earn more and spend more than typical online shoppers, by , Internet Retailer, 1-25-2007 Consumers who click on affiliate links frequently spend more and represent a more qualified demographic than the Internet shopping audience at large, according to a new study by comScore Networks, commissioned by Performics. Affiliate shoppers are 17% more likely to have an average household income greater than $75K, and 43% more likely to convert. Data was drawn from 63 merchant sites with active marketing programs across the 3 major affiliate marketing networks, and 19 large affiliate publisher site
29. To succeed with AdWords think differently, by Chris McNeeney, Associate Programs Newsletter, 2-19-2007 Discusses three techniques on using AdWords to promote affiliate programs. (1) Only ever bid on the keyword that relates to the product you are promoting -- don't bid on broad keywords. (2) Track keywords religiously, using a tracking code allowed by ClickBank. (3) Use AdWords to track ClickBank new products. If one starts getting searches, only then write a full pre-sell for the product and start promoting it.
30. Where to get ideas for a niche website, by Allan Gardyne, Associate Programs Newsletter, 12-22-2006 Article provides idea starters to develop new niche websites, with an emphasis on affiliate income.
31. Don't Neglect Affiliate Marketing, by Heidi Cohen, ClickZ Experts, 9-28-2006 5 strategies for getting the most out of your affiliate marketing program: (1) set guidelines for affiliates, and monitor compliance, (2) provide flexible marketing materials, (3) hire in-house affiliate support, (4) contact affiliates personally, (5) segment affiliates according to performance.
32. aStore by Amazon, by , Amazon.com, Amazon is now offers you the opportunity to set up a dedicated shopping area, embedded within or linked to from your website, containing a set of products you select, such as a bookstore with books in your niche. Sales result in affiliate commissions. Available for affiliates within the Associates Central section.
33. JROX.COM Affiliate Manager, by , JROX Technologies, Inc., Feature-rich affiliate program software is a free download up to 250 affiliates, then $250.
34. Affiliate Strategies: Old School Goes New Age, by Mike Phillips, Website Services Magazine, 8-7-2006 An overview of how affiliate programs work.
35. Checklist: Selecting an Affiliate Program, by Bret Fencl, Website Services Magazine, 8-7-2006 Provides a checklist of questions to ask to determine if an affiliate programs is a good choice to sell your products or services.
36. Keeping Affiliate Marketers In Check, by , Website Services Magazine, 8-7-2006 Discusses recruiting the right group of affiliates, screening the, auditing affiliate results, and communicating with our affiliates.
37. The 10 Most Important Criteria You Must Meet to Attract Top Affiliates, by Durk Price, SiteReference, 7-7-2006 To attract top affiliates you must: (1) sell the product nationally or internationally, (2) sell a unique product, (3) have or sell brand name items, (4) offer an aggressive affiliate payout, (5) know how much it costs you to acquire customers, (6) offer competitive prices, (7) know the average price per sale, (8) know the conversion rate, (10) have an attractive, compelling website.
38. Affiliate Program Tutorial, by Allan Gardyne, AssociatePrograms.com, 1-28-2006 This tutorial revolves around finding a niche, creating a useful, interesting, content-rich, keyword-rich website on one topic, and weaving in affiliate links and AdSense ads. The tutorial contains 18 steps.
39. DMA releases best practices of affiliate marketing and online ad networks, by , Internet Retailer, 6-26-2006 Citing the need to build consumer trust, the Direct Marketing Association has issued standards for affiliate marketing and online advertising.
40. What's Behind CJ's Link Management Initiative?, by Scott Jangro, Revenews, 5-24-2006 On news that Commission Junction will move from static HTML links to JavaScript links has many affiliates in a tizzy. With JavaScript CJ can offer new features, adblocking, keep control, and control pollution. For publishers that can't handle JavaScript, this produces problems.
41. Affiliate Marketing, by , , Low-profile affiliate marketing grows in importance—and in complexity. For many merchants the number of affiliates is too much too handle. Discusses contact with affiliates, hosted vs. internal affiliate program, and the need to sell yourself to affiliates.
42. AffiliateCREW, by , , Getting the right affiliate software is a good start. But if you're unable to handle all the details in-house, you can outsource your entire program to AffiliateCREW, which works to recruit and service affiliates, provide better SEO, etc.
43. LinkConnector Corp., by , , Affiliate program offering "Naked Link Technology" that produces affiliate hyperlinks devoid of any arguments or parameters, increasing the opportunity the merchant will get "link popularity credit" for affiliate links.
44. Post Affiliate Pro, by , Webradev, Quality Unit, Affiliate software written in PHP. Supports the following commission types: CPM, per referral, signup bonus, per click, per sale and per lead, recurring commissions, up to 10 tiers. Unlimited product and affiliate categories. Can define different commissions to different affiliates. Includes various reports, language packs, etc.
45. Affiliate Week Update - Amazon Associates, by Devin Comiskey, ECommerce-Guide, 3-21-2006 A brief introduction to Amazon's new (in testing) Product Preview links, which functions a bit like Kontera contextual links: random visitors who hover over special links on affiliate sites see an in-line pop-up containing the product image, price, product description, availability and click-to-buy link.
46. Affiliate Week Update - eBay Affiliates, by Devin Comiskey, ECommerce-Guide, 3-23-2006 eBay's affiliate program used to be a cash cow for many affiliate marketers, with high payouts for new account acquisitions, and relatively easy conversions. Now the market is relatively saturated, and new accounts are hard to drum up, while eBay has reduced affiliate commissions.
47. Just Say No To Ad Networks, by Ari Rosenberg, Media Post, 2-16-2006 before you sign on or renew agreements with companies that harvest inventory you have grown, which includes Google, Rosenberg warns why you should consider the money you lose with every dollar you make leasing out your inventory to a third-party seller.
48. Selling Advertising; Not Adsense, by , Website Services, 1-31-2006 Explains the 2 options you have when it comes to monetizing on the presence of your site through advertising; affiliate/partnership programs and direct media buys.
49. Affiliate Marketers: SEM Friend or Foe?, by Kevin Lee, ClickZ Experts, 2-17-2006 Discussion of the uneasy relationship between marketers and their affiliates, when both are competing for paid search placements. With examples, and suggestions for marketers.
50. Better Watch Out, by Linda Punch, Internet Retailer, 1-1-2006 An FTC ruling regarding several porn sites sets out stringent affiliate monitoring requirements and raises the stakes in monitoring affiliates' behavior. Discusses compliance approaches, such as screening affiliate networks, etc.