Travel Industry Cases, Items 1 to 50

"Travel Industry Cases" includes 151 items
This page contains items 1 to 50

1. Four Great Trip-Planning Websites, by John Brandon, Inc. Magazine, 12-1-2009 Brandon describes free services help road warriors collect all that information in one place, as well as share it with friends and colleagues: TripIt, Traxo, Dopplr and TripTouch.
2. Continental Airlines Gives Mobile Thumbs Up, by Tanya Irwin, Media Post, 12-7-2009 Continental Airlines increased its ad awareness by 60% via a mobile campaign it ran in summer 009, and is planning more mobile efforts as a result, Irwin reports. The target audience also had traveled for business within the last 3 months.
3. Holiday Travel: Online Tools to Make it Cheaper and Easier, by Bill Snyder, CIO, 11-16-2009 Snyder describes sites for finding best airfares and planning a vacation, explains when it's best to use a travel agent.
4. Marketing Tips: How to Sell DVDs Online, by Andrew Lock, Small Business Computing, 11-13-2009 Hotels.com has "what I consider to be the best loyalty campaign I’ve ever come across in any industry," writes Lock. There are no sneaky small print or weasel clauses, and it frees travelers to book whatever hotel is most convenient at any given time.
5. Virtual Agent Delivers Real Results for Alaska Airlines, by Elizabeth Glagowski, 1 to 1, 10-12-2009 Glagowski describes virtual customer service agent Jenn, helping thousands of Alaska Airlines customers per day. Every page on the AlaskaAir.com site has a link to "ask Jenn for help" next to her image.
6. Low-Cost Airlines All A-Twitter with Customers, by Harry R. Weber, CRM Daily, 10-14-2009 Weber reports that discount airlines often respond with quick feedback to travelers' concerns on social networking sites, while traditional network carriers seem slow to embrace social media.
7. CRM on Twitter: September 2009, by Joshua Weinberger, Destination CRM, 9-1-2009 Weinberger describes how United Airlines learned that customer dissatisfaction + social media = a first-class pain. Airline was the subject of an unflattering viral video by a passenger who claimed his guitar was damaged by baggage handlers.
8. Airlines Follow Passengers Onto Social Media Sites, by Nicola Clark, New York Times, 7-29-2009 Airlines in the United States have been the quickest to embrace social media as a low-cost public relations and marketing tool, in particular to spread the word about fare sales or to make announcements about new routes or services, Clark reports.
9. Reading the Online-Travel Tea Leaves, by Marisa Taylor, Wall Street Journal, 7-30-2009 A decrease in business-travel spending is being offset by a return of consumer confidence and an increase in spending by vacationers looking for cheap getaways, Taylor writes. Online bookings are expected to grow from 5% to 10% in 2010.
10. A Travel Company’s Tweet Deals, by Lauren McKay, Destination CRM, 6-1-2009 McKay explains how quality time and high-quality engagement on Twitter helps CruiseDeals.com extend its brand and develop leads.
11. Chicago.com Adds Insight to its Website, by Mila D'Antonio, 1 to 1, 5-7-2009 D'antonio describes how Chicago.com, an online guide that highlights the city's neighborhoods and attractions, recently achieved a double-digit lift in key site metrics through optimization testing.
12. Orbitz Waives Some Fees As Booking Battle Heats Up, by , Information Week, 4-7-2009 Online travel agencies like Orbitz, Priceline.com, Expedia Inc and Travelocity hope to spur travel with sales and other promotions. Experts have said the various promotions may lure new customers, but they also could erode revenue streams.
13. "Community Giving" Has New Meaning for InterContinental Hotels, by Jeremy Nedelka, 1 to 1, 3-30-2009 InterContinental Hotels Group (IHG) found out during the 2008 holiday season that its online customer community's true value extended well beyond customer travel preferences and into real-world outreach to those in need.
14. Two more sites join Travel Ad Network, by Kristina Knight, Biz Report, 2-11-2009 Travel marketers wanting to reach more in-market consumers have another reason to sign on with the Travel Ad Network (TAN): two more travel destinations have joined. Unique monthly users to the network will be more than 20 million consumers.
15. Tour Company Fishes on Facebook, by Brian Morrissey, AdWeel, 11-24-2008 In an attempt to "fish where the fish are," a leading educational tour operator has debuted a Web film series on Facebook, writes Morrisey.
16. Technology and the Digital Client, by Barton Goldenberg, Destination CRM, 11-1-2008 Describes how Disney addresses the needs of the always-on, always-connected Digital Clients’ dependence on technology, increasingly mobile technology to support her multichannel requirements.
17. Flying High With Social Networking, by Samuel Greengard, Baseline, 10-30-2008 Greengard reports how American Express Business Travel has built an industry wide community where anyone in the travel industry can exchange information and interact with others in the value chain.
18. HomeAway: A Find in Online Vacation Rentals, by Spencer E. Ante, Business Week, 11-11-2008 HomeAway is one of those rare startups with a high-growth business model that is producing an operating profit, so investors and executives say it had an easy time raising money for a higher valuation.
19. Travelocity's Customer Strategy, One Year Later, by Ginger Conlon, 1 to 1, 10-6-2008 Conlon reports on travel site's ability to customize its homepage according to data it has on the individual customer and extended the personalized strategy to guest sessions.
20. Leading Hotels' Tech Trip-Up: How Online Promo Went Wrong, by Rich Thomaselli, Advertising Age, 10-13-2008 Thomaselli discusses how technology can sometimes fail a brand, as too many people signed up for a hotel's promotion and crashed its server. The hotel's attempts to resolve the problem via e-mail also failed.
21. The Success of Kayak.com, by Robert Levine, Fast Company, 9-1-2008 Levine tells how Kayak has grown into the most popular Web 2.0 travel site, explains how it thrives as the airline industry suffers.
22. Holiday Inn's 'Smart Show' Wises Up, by Andrew Hampp, Advertising Age, 7-10-2008 Hampp reports that the second season of branded Web series 'The Smart Show' is taking a more subject-matter focus and is less episodic, hoping to increase engagement over time by leading with topics of interest to business travelers.
23. Travel Ad Network Packs A Punch, by Gavin O'Malley, Online Media Daily, 7-7-2008 The online travel industry is seeing a migration of the medium from a booking tool to a planning tool, which has resulted in increased fragmentation, O'Malley reports.
24. Guests' Videos Star in Hotels' Online Ads, by Roger Yu, USA Today, 6-5-2008 Eager to capture the attention of Internet-savvy guests, Yu reports that hotels are becoming more serious about using online videos as a marketing tool. They're encouraging and monitoring guests' videos of their stays.
25. Flyertalk Promotes Lurking, by Jeremy Nedelka, 1 to 1, 5-1-2008 Social media site Flyertalk started as a community of frequent flyers and has since opened the site to travel companies. One lesson learned about companies: "You can engage people, but you can't be too aggressive in participating."
26. 10 Reputations All Hotels, Resorts & Inns Should Monitor Online, by Andy Beal, Marketing Pilgrim, 4-22-2008 Recommends monitoring the reputation primarily of (1) your hotel name. Also important are (2) your legacy hotel names, (3) your restaurants, and (4) your hotel manager. Also valuable to monitor are (5) your concierge, (6) niche travel writers, (7) your disgruntled employees. Optional are: (8) your resort area, (9) parent chain, and (10) competition.
27. Travelocity's New Traveling Companion, by Ryan Davis, Destination CRM, 3-1-2008 Davis discusses how Travelocity's Roaming Gnome will be getting some help from text analytics. Notes that the Web-based travel agency gets up to 30,000 customer satisfaction surveys monthly, plus 50,000 emails and 500,000 calls.
28. Orbitz's Long, Strange Trip To A New Online Platform, by John Soat, Information Week, 2-9-2008 The online travel company Orbitz is struggling to compete in a market where margins are thin and business models are changing fast. Seat discusses the company's major tech upgrade.
29. Online Travel Industry Adapts to Consumer Wants, by Kristina Knight, BizReport, 9-18-2007 Knight reports study findings indicating that travel hubs which offer personalization services, peer-to-peer reviews, simple navigation and cross-channel experiences will do the best in the coming years.
30. Airline Reservation System Hits Turbulence, by Mel Duvall, Baseline, 7-25-2007 Duvall reports on the problems experienced by a next-generation airline reservation system that promised to use a wide range of Internet technologies, including Web services, to make discount airlines more competitive.
31. 500 Reasons the Travel Search Industry is About to Explode, by Elisabeth Osmeloski, Search Engine Watch, 5-11-2007 Discusses a report by iCrossing on The Search 500 Index: Travel. Discusses the natural search performance of 12 Fortune 500 companies within the travel sector. Considers growth predictions expected to increase from $79 billion in online travel in 2006 to $146 billion by 2010.
32. Gaining Altitude, by Jessica Sebor, Destination CRM, 5-1-2007 Sebor discusses JetBlue Airways' implementation of a Web self-service solution to power customers to field their own questions and let agents focus on the human touch. Customer-service e-mails have since decreased 40%.
33. Building an Online Travel Brand, by Hollis Thomases, ClickZ Experts, 3-13-2007 Online travel marketer CheapCaribbean.com describes exactly what works and doesn't work in today's travel niche, and how results of various marketing approaches have changed over the past several years. E-mail marketing rules, while pay-per-click and comparison shopping sites are in decline.
34. Tapping into Virtual Marketing, by David F. Carr, Baseline, 3-1-2007 Starwood Hotels demonstrates a relatively low-cost market research experiment in a new Internet medium as it was the first real-world hotel in Second Life, a virtual community.
35. Web Site Optimization: Travelocity Changes Course, by David F. Carr, Baseline Magazine, 9-6-2006 Carr explains how improved Web site performance and customer service are helping to turn around the online travel service that was the first to market to sell airline and other travel reservations over the Web.
36. Sponsored Ads Capture Travel Clickthrough, by , Center for Media Research: Research Brief, 8-14-2006 comScore Media Metrix introduced "Competitive Search Marketing Reports" by examining the effectiveness of search campaigns conducted by the most-visited online travel agencies. The analysis showed that more than 50% of the total click-throughs to these sites were generated by sponsored ads, compared to just 11% across all Web search activity.
37. Transformation: An Executive Diary, by Steve Geiger, Ph.D., 1 to 1, 8-8-2006 Explains workings of Look to Book, a patented technology that combines an online travel agency with an incentive program.
38. Travel Targeting's Long Learning Curve, by Phil Leggiere, BehaviaorialInsider, 7-28-2006 Discusses behavioral targeting deployment by travel companies beyond context and demographic. Comments on campaigns by Orbitz, Expedia, and Travelocity for maximized personalized content.
39. Case Study: Hotel Indigo, by Lynn Russo, OMMA, 7-1-2006 Russo describes how monthly postcard-style haiku e-mails help position a boutique hotel brand. "With haiku, you can’t have scope creep."
40. Orbitz: Cheap in More Ways Than One, by Olga Kharif, Business Week, 5-9-2006 The travel site offers some of the lowest fares available, but Kharif warns not to expect too many of the extra features and customer care you get elsewhere.
41. Just the Ticket? Not Quite, by Sarah Lacy, Business Week, 5-2-2006 Lacy reviews CheapTickets, saying the travel site delivers most of the time, but it doesn't pull far ahead of the pack, nor is it the cheapest.
42. How Big Oil Uses XML, by Mel Duvall, Baseline, 5-6-2006 Explains how a group of oil and gas majors, including Chevron, BP, ExxonMobil and Shell, are leading an initiative to apply industry standards based on eXtensible Markup Language (XML) to relieve some of the problems of integrating data.
43. Reviving a Dying Online Category, by David Heidenreich, iMedia Connection, 5-26-2006 Heinrich offers advice to Destination Marketing Organizations, as consumers continue to shift away from destination sites as a planning tool compared with other types of internet sites used for travel planning.
44. Donald Trump Trumped by Travel Sites With SEO, by Joe Balestrino, Internet Search Engine Database, 4-26-2006 Balestrino says all the money in the world won't help if you don't put it to good use, referring to Donald Trump's ravel site.
45. Continental Airlines Goes Spanish, by Elizabeth Lloyd, iMedia Connection, 1-13-2006 Lloyd says online travel companies with global growth and revenue strategies should target emerging markets and populations, discusses Spanish-language sites launched by Southwest Airlines and Continental Airlines.
46. DM Tactics Benefit Travel Marketers, by Leah Woolford, iMedia Connection, 1-2-2006 Reports research findings showing that for booking travel, the most effective online marketing techniques that trigger a consumer response are not the “paid media” channels but the “interactive marketing” communications.
47. Amazon enters travel services with SideStep, by , Internet Retailer, 11-14-2005 Amazon.com Inc. will begin offering online travel services early next year through a partnership with SideStep Inc., an online travel service that searches the web for deals and sends customers to buy directly from the travel providers. Revenue will be fee based or a percentage of the sale.
48. Struggling Airlines Try Portals For Business Travelers, by Tony Kontzer, Information Week, 11-28-2005 Direct online sales are critical to an industry that's lost billions. Kontzer says portals give airlines a business sales channel they can use to build loyalty with smaller companies that haven't invested in travel-management IT and services.
49. A Web Site Gets the Royal Treatment, by Alexandra DeFelice, Destination CRM, 12-1-2005 DeFelice tells how optimizing an online booking channel helped to boost hotel reservations at a hotel where conversion rates per unique user on its attractive Web site were less than 1%.
50. Location, Location...Price, by Elaine M. Cummings, CMO Magazine, 11-1-2005 Travel customers are using the Internet to make flight and hotel arrangements; however, Internet flight check-in is far more popular than the hotel kiosk check-in. Reports on other key findings of travel study.