Sporting Goods, Items 1 to 50

"Sporting Goods" includes 78 items
This page contains items 1 to 50

1. 8 Ways Technology has Changed Sports, by , Baseline, 1-1-2010 Sports fans are tracking NBA and NHL playoff games on their iPhones, streaming audio of their favorite baseball team's games at the office, and posting shots of their kids' soccer games on Flickr.
2. Full Court Press, by Christine Champagne, OMMA, 12-1-2009 There is a tendency for gamers to pass on the latest incarnation of any sports title that comes out every year like the NBA 2K games do, Champagne writes, especially in times of recession. Explains how product enhancements add value.
3. Gear Retailer Makes User-Generated Content Pay, by Karen E. Klein, CRM Daily, 9-3-2009 While product content of sports gear retailer is roughly equal to competitors, community content makes it a hundred times more valuable, Klein reports. Having the customer content also has driven a lot of organic search engine traffic to the sites.
4. Across U.S., ESPN Aims to Be the Home Team, by Brooks Barnes, New York Times, 7-19-2009 Not content with being a sports colossus with broadcasts in 200 countries, ESPN is taking aim at hometown sports coverage, threatening one of the last strongholds of local newspapers and television stations, Barnes reports.
5. Golfballs.com Debuts Social E-mail Campaign, by Dianna Dilworth, DM News, 6-18-2009 Campaign encourages consumers to design their own golf shoes for the chance to win a $1,000 gift certificate. Golfballs.com sent e-mail to its customer database, plans to remarket the designs back to the customers via e-mail.
6. A Peek Into The Phoenix Suns' Online Expertise, by Kory Kredit, Media Post, 5-14-2009 Thanks to team Web sites, fan blogs and social media applications we now have access to more content then we could ever consume, writes Kredit, offering a behind-the-scenes look at the inside of a professional sports franchise from a digital perspective.
7. Webcam Brings 3-D to Topps Sports Cards, by Eric A. Taub, New York Times, 3-8-2009 Collectors who hold a special Topps 3D Live baseball card in front of a webcam will see a 3-D avatar of the player on the computer screen. Rotate the card, and the figure rotates in full perspective. Technology is called "augmented reality."
8. A Wider World of Sports, Online, by Joseph de Avila, The Wall Street Journal, 3-10-2009 Television networks, including ESPN, CBS and the Tennis Channel, are airing more live games on their Web sites and adding features like extended interviews with players, often as part of a "bundled" subscription, de Avila writes.
9. Winners and Losers in the Super Bowl Ad Game, by Tejpaul Bhatia & Jim Hopkinson, Streaming Media, 2-3-2009 Which Super Bowl advertisers effectively drove their message home, and which fell short? More importantly, which successfully utilized online video and social media to get the most bang for their advertising buck? Bhatia and Hopkinson judge the ads.
10. ESPN Strives to Eject Clutter From Its Site, by Brooks Barnes, New York Times, 12-15-2008 Making ESPN.com as appealing to visitors as possible — and thus to advertisers — has taken on greater importance as the economic recession in general and in auto sales in particular have put pressure on the company’s television ad sales, Barnes reports.
11. Patriots.mobi Satisfies Fans Between Online Sessions, by Jeremy Nedelka, 1 to 1, 11-4-2008 The NFL's New England Patriots enjoy a large fan base eager for information about the team, its players, and its opponents. To satisfy the increasing amount of information fans expect, the team created a mobile presence, Patriots.mobi.
12. Online Olympic Games Audience Unprecedented, by Brian Stelter, CIO Today, 8-27-2008 Olympic sites operated by AOL, ESPN, Sports Illustrated, USA Today and others also had high levels of traffic, according to Nielsen. They differentiated themselves from the NBC site by offering slice-of-life features and entertainment stories.
13. Sports-Networking Site Aims To Unseat Top Players, by Richard Sandomir, CIO Today, 8-20-2008 Sandomir describes SportsFanLive.com, which offers versions of customized content, social networking and fantasy games.
14. Jazzing Up Online Loyalty, by Jessica Sebor, destination CRM, 6-1-2008 Discusses how an NBA team, the Utah Jazz, uses MyLifeBrand to create social networking that sparks loyalty, ups revenue, and increases sales.
15. Social Networkers, Start Your Engines!, by Jeremy Nedelka, 1 to 1, 5-22-2008 Nedelka describes how RacingOne makes the NASCAR experience even more social than it already is. uUers are invited to create blogs, post forum messages, upload pictures, and create "race day experiences."
16. Streaming the 2008 Beijing Olympics, by Max Bloom, Streaming Media, 6-13-2008 The 2008 Summer Games in Beijing will mark the arrival of streaming as a viable alternative to the Olympics’ television broadcast, Bloom reports. NBCOlympics.com will offer 4,400 hours of on-demand streaming plus 2,200 hours of live programming.
17. MLB's Digital Dominance, by Will Leitch, Fast Company, 4-1-2008 As the world scrambles to master online video, Leitch says MLB Advanced Media, the digital arm of Major League Baseball, already has it figured out.
18. Show Me The Video!, by Clay Dillow, Fast Company, 4-1-2008 Reports on the streaming strategies of the other big leagues: NBA, NFL, NHL.
19. REI Treks Across Channels, by Jeremy Nedelka, 1 to 1 Magazine, 3-1-2008 Tells how Recreational Equipment Inc. (REI) actively promotes across channels: promotes local stores and website in catalogs, offers in-store pickup for online orders, kiosks for online ordering in stores, mentions multiple channels in marketing efforts.
20. Bikewagon.com: From Classifieds To eBay To Its Own Website, by Pat Callahan, Practical eCommerce, 2-13-2008 A classic online entrepreneur success story, this online store began as a part-time basement operation that thrived through eBay marketing, and built on success by controlling costs and taking care in product sourcing.
21. Online Golf Game Handicaps Productivity, by Josh Quittner, Fortune, 1-24-2008 Internet gaming is a fast-growing segment of the industry that market research firm Strategy Analytics estimates will generate $5 billion in revenue this year, and more than twice that is estimated to be reached by 2011.
22. Adidas CGM Effort Brings Flood of Engagement, by Enid Burns, ClickZ, 9-5-2007 An Adidas campaign that used the power of social networking and consumer generated content to engage the target audience. The idea and its viral quality were compelling enough that no incentives (such as a contest) were needed to generate great results.
23. Journalism students Use Sports to Learn How to Manage Reader Comments Online, by Kristian Strøbech, Online Journalism Review, 6-29-2007 When 22 Danish online journalism students set up a website dedicated to covering the home town soccer team, they received 25,000 user visits and 400 reader comments in just 7 days. Strabech describes how.
24. Gamers Flocking to Fantasy Sites, by Kristina Knight, BizReport, 11-27-2006 More than 15 million consumers and businesses are taking part in fantasy sports – football, baseball, basketball – gaming sites. Free sites seem to be gaining popularity faster than pay sites.
25. The Score: Why Sports Can't Be Ignored, by , iMedia Connection, 9-28-2006 According to data, the Sports category now reaches nearly 40% of the total internet audience. Tables of top 10 Sports sites by total audience, and demographic profiles by gender, age and US geographic region.
26. Fantasy Football 2.0, by Catherine Holahan, Business Week, 9-1-2006 Holahan reports that more than 15 million U.S. adults play fantasy sports, according to studies, and 90% of them play fantasy football, much of it online.
27. The Nike+ iPod Partnering Strategy: Develop Unique Lifestyle Relationships, by Harvey Kraft, MarketingProfs, 6-20-2006 How Nike and Apple, each a dominating lifestyle brand, teamed up to create a joint initiative with far-reaching (and lucrative) consequences. Thanks to innovative thinking, each partner is creating new products that are driven by their collaboration.
28. Nothing But Net, by Noah Shachtman, Fast Company, 6-1-2006 As broadband and wireless take over, NBA.com is adopting the "remix model," eventually beaming customized highlight reels to fans' handheld gadgets, based on their favorite players and teams.
29. Case Study: Backcountry.com Bets the Shop on Open Source, by , CIO Insight, 5-8-2006 Presents how Backcountry.com, a small player in the outdoor sporting goods market, early doubled its revenues in 2005 by using a variety of open source software from its supply chain to knowledge management. Links to 4 stories, 2 sidebars.
30. Just Doing It Right, by Ari Rosenberg, Media Post, 3-30-2006 Describes Joga.com, a customized social network dedicated to a singular passion of soccer. Users are invited to join, which induces registration. "The real beauty of this deal is the simultaneous benefits that occur for both the user and the advertiser."
31. Extending March Madness Online, by Brad Berens, iMedia Connection, 3-30-2006 Reviews the browser-driven online video player, March Madness on Demand (MMOD), that streams the first 56 games of the NCAA Division I Men's Basketball Championship as they are broadcast by CBS Sports.
32. Console Makers Online and On Top, by David Cole, Business Week, 4-5-2006 Cole critiques the online gaming strategies of Nintendo, Sony, and Microsoft in the next generation console wars.
33. Markets Focus: Four Who Got Game, by Larry Dobrow, OMMA, 1-19-2006 Dobrow says that while everybody loves online sports marketing, defining its appeal is more challenging. Provides the collective wisdom of the best brands, leagues, teams and the media.
34. Scoring a Goal with Niche Content Online, by K.Paul Mallasch, Online Journalism Review, 12-1-2005 Tells of a niche network of fans of U.S. soccer who have taken it upon themselves to cover and help promote the sport, which has long been neglected by the mainstream media.
35. Just Add Spray, by , Business Week, 9-21-2005 Tells how a sailing school, trying to impress clients with the joy of open water and salt air, grew about 10% in the year it added streaming video to its site. It paid $1,000 for the handheld and stationary digital-video cameras.
36. Teeing Up Sales, by , Business Week, 9-21-2005 Tells how moving sales-incentive programs to the Web has not only motivated the salesforce, but also almost eliminates all the headache-inducing paperwork and phone calls.
37. ESPN Thinks Outside the Box, by Frank Rose, Wired Magazine, 9-1-2005 Web, WiMax, cell phones, and more. Rose reports on how ESPN, the sports powerhouse, is about to be on every screen in your life.
38. On the Internet, Nobody Knows You're a Bot, by David Kushner, Wired Magazine, 9-1-2005 In 2004, poker sites raked in an estimated $1.4 billion, an amount expected to double in 2005. The rules of the game are different online, reports Kushner, as the first commercially available autoplaying poker software is put to use.
39. Peddling Better Bicycle Sales, by Jonathan Boorstein, Direct, 8-30-2005 When a multichannel retailer of bicycles, bicycle parts and bicycling accessories discovered that more and more of his real and potential customer base were buying from merchants on eBay, he offered price matching on any and every page a consumer viewed.
40. In a League of Its Own, by John Surmacz, CIO Magazine, 4-15-2005 Tells how Major League Baseball used CRM (Customer Relationship Management) to succeed with a venture that many thought would strike out. They did it by better collecting and managing its customer data to improve sales and marketing opportunities.
41. Major League Baseball Struggles to Reach Fans Online, by Larry Barrett, Baseline Magazine, 3-7-2005 What started out as an afterthought, the streaming of live baseball games over the Internet, has become a $130-million-a-year business for Major League Baseball. Now the challenge is to know where its fans live before selling them video streams.
42. CommercialWare Helps Drive Cross-Channel Integration, by James Maguire, ECommerce-Guide, 3-18-2005 Golfworks uses CommercialWare's CWDirect catalog software as the back-end of its online store operations, handling sales to both retail golf outlets and individual golfers, online and via catalog. The package allowed the store to retain it's storefront design while upgrading the back end for higher performance.
43. Sport Supply Group Relies on SAP to Keep Running, by James Maguire, ECommerce-Guide, 3-11-2005 Sport Supply Group uses SAP software to run its e-commerce operations. The high-end software allows SSG to deal with complex operations that involve multiple inventory sources, and a combination of B2B and consumer sales operations with many pricing models and customizations.
44. Live from eTail 2005: REI's Channel Integration Tips, by Melissa Dowling, Catalog Age, 2-17-2005 Reports that Web orders picked up in any of outdoor products marketer REI's 77 stores now make up 30% of the company's online sales--much more than it had anticipated.
45. Streaming Leaders: ESPN Motion, by Nate Elliott, MediaPost, 12-20-2004 Explains how pre-caching, rather than streaming, to deliver video to users is employed by ESPN Motion to avoid poor picture quality and limited video size for those with slower Internet connections.
46. Reaching Weekend Warriors Online, by Neal Leavitt, iMedia Connection, 11-3-2004 But how do advertisers reach potential sports junkies online? Describes the Web-based programs and promotions of Sportsline.com, ESPN.com and FoxSports.com.
47. Olympics Web Coverage Disappoints, by Anick Jesdanun, BizReport, 8-20-2004 The Internet is good for getting results and learning the mechanics of obscure sports but, says Jesdanun, it fails to capture the full glory and personalities that make the Olympics so special.
48. FoxSports.com Sets Sights on Big Leagues With MSN Deal, by Staci D. Kramer, Online Journalism Review, 7-14-2004 Sports content provider executive with new partnership with MSN discusses site, branding and data, such as the number of fantasy players, revenue streams from players and advertising.
49. Tickets.com’s kiosks bring web sales to the ballpark, by , Internet Retailer, 6-14-2004 The Boston Red Sox, Pittsburgh Pirates and San Francisco Giants are selling tickets at ballparks using the ProVenue Automated Kiosk system from Tickets.com. It lets fans print out from a web-based application tickets purchased with a credit card at the kiosks or previously ordered on the web or through a call center.
50. Hoopmasters: Courting Success, by Edward Cone, Baseline Magazine, 5-14-2004 Describes the business of an online aggregator and distributor of statistics on high-school players. The Web site, called Hoopmasters.com, has become an online decision-making tool for coaches.