Real Estate Cases, Items 1 to 25

Realty Manager program from InteractiveTools allows a non-technical person using a web browser to set up an "agent's webpage" as well as enter photos and listings, entering a property's information into a group of fields (such as, square feet, number of bathrooms, etc.). Installs on your realty website, no continuing fee.

"Real Estate Cases" includes 25 items
This page contains items 1 to 25

1. Too Little Too Late, The App, by Gavin O'Malley, Online Media Daily, 7-1-2009 After consumers provide rent information and ZIP code, a new tool calculates the mortgage-payment equivalent of their current rent, along with some similarly priced Prudential Real Estate listings in their desired neighborhood, O'Malley reports.
2. Century 21 Moves Its National TV Money Online, by Michael Bush, Advertising Age, 1-14-2009 Century 21, one of the first real-estate companies to advertise on TV, is pulling all national TV advertising in 2009 and redirecting its efforts and ad dollars to the web, Bush reports.
3. Real-Estate Site Expands Ad Deal with Newspapers, by Anick Jesdanun, CRM Daily, 9-9-2008 Real-estate Web site Zillow.com is expanding its partnership with 282 newspapers to give national advertisers new ways to reach local markets, changes that the news companies hope will allow them to raise their fees for online ads.
4. Demand Surges on Foreclosure Sites, by Catherine Holahan, Business Week, 7-30-2008 Holahan reports that the housing bust is driving loads of traffic to related Web sites, from one that searches for foreclosure lawyers to others that give timely tips
5. Mobile Marketing Comes Home, by Kevin Zimmerman, 1 to 1, 6-2-2008 Zimmerman describes a real estate franchise with a mobile marketing program that combines SMS messaging and mobile websites to automatically respond to a potential buyer's text message query with further details about specific homes.
6. A Real Estate Video Boom, by Mary Umberger, Baltimore Sun, 3-29-2007 From slick, cinematic productions to underlit, homemade tours of modest condos, real estate marketers are eyeing online video as the next way to capture the homebuyer as new sites are vying to become "the YouTube of real estate."
7. Real Estate Developers Need Web Marketing Strategy, by Hollis Thomases, ClickZ Experts, 11-7-2006 Although real estate agents and developers spend a high percentage of all local search advertising dollars collectively, only 15% of them advertise online, while more than 70% of buyers do research online. Suggestions for maximizing marketing efforts in the real estate niche.
8. Real Estate Ads Move to the Internet, by Timothy J. Mullaney, Business Week, 9-8-2006 Real estate listings are moving online, and Mullaney reports that newspapers are racing to protect their classifieds market by following them
9. Virtual Real Estate Marketing, by Rebecca Lieb, ClickZ Experts, 2-17-2006 Web services that facilitate the buying, selling, marketing, and advertising of residential property are rising to prominence, as the most recent wave of new sites such as Zillow (built around a home valuation tool) increase online's value to buyers.
10. Home Buyer & Seller Survey Shows Rising Use of Internet,, by , National Association of Realtors, 1-17-2006 From 2% in 1995, Internet use in finding a home has risen from 74% in 2004 to 77% in 2005. 81% of buyers who use the Internet to search for a house buy through an agent compared to 63% of non-Internet users.
11. Surplus Property Sales Move Online, by Jerry LaMartina, The Business Journal of Kansas City, 5-5-2005 LaMartina describes Johnson County, Kansas and the Kansas City, Mo., School District using the services of an online auction service to sell surplus property online.
12. How To E-Appraise Your Property, by Lauren Young, Business Week, 6-14-2004 Reports results of testing 10 home-valuation Web sites, using properties in California, Ohio, New Jersey, Texas, and Virginia. Excluded are sites which just forward your name and address to a local real estate agent.
13. Real Estate's New Reality, by Timothy J. Mullaney, Business Week, 5-10-2004 Reports that more than 70% of home buyers shop online before inking a deal in mid-2004, up from 41% in 2001. Explains how all these Web-surfing home buyers are changing the real estate industry.
14. Agents Say a Web Presence Gives Clients Information Faster, by Broderick Perkins, San Jose Business Journal, 12-8-2003 So-called "Internet buyers" of homes, who comprised only 28% of the market in 2000, accounted for 45% of the market in 2002 and may now be in the majority, according to a trade association. These buyers also take less of a realtor's time.
15. Survey: Web-savvy Buyers Save Time, Buy Pricier Homes, by , Silicon Valley/San Jose Business Journal, 10-22-2003 Technology and the increasing use of the Internet have given consumers a better understanding of and more control over the homebuying process, according to a California realtor group survey. Notes changes in home buying process itself.
16. Site Unseen: Internet as Long-distance Sales Tool, by David Wethe, Charlotte Business Journal, 9-22-2003 Real estate agents view the Internet and referrals as the lifeblood of their industry. Reports that Internet users are more likely to use a real estate professional (90%) than those who don't (79%). Other statistics.
17. Property Managers Develop Web Tools to Keep Tenants, by Rolf Rosenkranz, The Business Journal (Minneapolis/St. Paul), 8-18-2003 Online data transfer has been a hot topic in the real estate industry for several years. Says electronic communication with tenants can reduce paperwork by 90%, shorten response time, increase productivity and achieve higher client satisfaction.
18. Real Estate Agents Respond to Online Homebuyers, by , Biz Report, 8-19-2003 Discusses survey showing that nearly 60% of licensed and practicing real estate agents across the US think online lending has made the mortgage lending process faster.
19. Sold on Wireless Solutions, by Michael Cohn, Internet World, 11-1-2002 Reports on how the real estate industry has embraced wireless technology, allowing agents and deals to move quickly and more efficiently through the value chain, allowing agents, sellers, buyers, and lenders to stay in close touch.
20. Glenn Cohen: Efficient Home Sales, by Amy Tsao, Business Week, 10-1-2002 Looks at strategy of real-estate agency YHD Foxtons, which combines traditional services with Web-based tools such as virtual tours, and commissions as low as 2%. Company chairman predicts being in every major U.S. metro area in 5 years.
21. Staking a Claim on China's Real Estate Frontier, by Mark L. Clifford, Business Week, 7-25-2001 Reports on an entrepreneur's hopes to succeed in China with a clicks-and-bricks business model that combines a website and newspaper with real estate agents' handheld computers.
22. Click Your Mouse, Buy A House, by David Einstein, Forbes, 8-4-2000 Article describes how closeYourDeal.com intends to cut $700 off the cost of a typical transaction, reducing the time to close a deal to as little as 5 days. Free to buyers, sellers and real estate agents, company charges lenders and escrow companies.
23. House Hunters Shop Online, Buy on Land, by Paul A. Greenberg, E-Commerce Times, 5-12-2000 Although nearly 4 in 10 home buyers now use the Internet as a shopping research tool, few of them actually find the home they will eventually buy online. A new study shows that online shoppers spend more on their home purchase, and are actually more likely to pursue the deal through a real estate agent than traditional home buyers.
24. Internet Commerce Is Easy Money -- and Other Fables, by Scott Kucirek, Business Week Frontier, 1-21-2000 Reports that "Selling real estate can be a cinch in one city, full of hassles in another. Being online doesn't necessarily change that." Author is president and co-founder of zipRealty.com, an online real estate brokerage.
25. Property Buyers Take To The Web In Search For Homes, by , NPD Online Research, 7-14-1999 A study of 2,355 Web users who said they were in the market for real estate used the Internet to shop for property. 88% for residential real estate, 75% for houses, 11% for condos, 2% for co-ops, and 42% for their first home.