Health Products Cases, Items 1 to 50

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  1. Data Sharing That Benefits Customers, by Kim S. Nash, CIO, 12-15-2009 Nash describes MyChildrens.org, a Web portal where pediatric patients and their families can annotate personal health and treatment records, view billing information, as well as share information among healthcare providers and insurers.
  2. Healthier Web Sites For All, by Jessica Tsai, destination CRM, 12-21-2009 Tsai reports on health care Web sites, as customers increasingly look online for information about their health. Government healthcare sites received the highest satisfaction, followed by pharmaceutical, hospital and health insurance sites.
  3. U.S. E-Health Requirements a Boon for IT Lenders, by Lucas Mearian, CIO, 12-22-2009 With pressure from the federal government to begin deploying electronic medical records and the systems that support them, IT vendors are finding good business in lending the money needed to hospitals and physician practices, Mearian writes.
  4. ComScore Prescribes Branded Web Sites As Most Effective For Pharma, by Gavin O'Malley, Media Post, 10-15-2009 Exposure to online media, such as a brand's Web site and online ads, had a significant positive lift on a treatment's awareness and favorability, O'Malley reports. Visits to a brand's website generated high levels of new patient "starts" and refills.
  5. InformationWeek 500: Cincinnati Children's Hospital's Niche Specialties Are Key To Global Goals, by Marianne Kolbasuk McGee, Information Week, 9-15-2009 Kolbasuk McGee reports how Fetal Care Portal lets doctors, hospitals share important patient data. The portal also provides data about treatments and outcomes of patients with the same conditions who have been treated at partner hospitals.
  6. Health Insurer Deploys Social Media, by Mitch Wagner, Information Week, 9-10-2009 A Blue Cross and Blue Shield company is using Twitter, Facebook, and YouTube to connect with patients, address customer service issues and putting out information on healthy lifestyles, together with one of the stars of TV show The Biggest Loser.
  7. How Doctors Are Using Social Media, by Rohit Bhargava, Fresh Influence, 9-22-2009 The population of physicians online is growing rapidly. Bhargava describes 5 trends in physician use of the Web and social media, including the rise of physician-only social networking.
  8. Are You Crazy? Click Here, by Brian Caulfield, Forbes.com, 9-15-2009 Caulfield describes a start-up called BreakThrough, an anonymous online help for those who need some therapy. If enough of the 58 million Americans diagnosed with a mental illness call on its service, the company just might work, Caulfied predicts.
  9. Dallas-Fort Worth Hospitals Turn to Social Networking Sites to Educate, Market Services, by Jan Jarvis, Star-Telegram.com, 7-26-2009 Doctors and patients are blogging about their experiences, hospitals are uploading videos of surgeries, and nurses are tweeting from the operating room, Jarvis reports, as they seek to educate the public, market their services and address health issues.
  10. Know Thyself: Tracking Every Facet of Life, from Sleep to Mood to Pain, 24/7/365, by Gary Wolf, Wired, 6-22-2009 Describes developing the Quantified Self, a Web site with a fellow writer to extract and track streams of numbers from ordinary human activities.
  11. 2009 1to1 Customer Champion: Ron Kelly, Vice President of Customer Care and Logistics, Drugstore.com, by Mila D'Antonio, 1 to 1, 6-1-2009 Executive says his mission is to remind colleagues what customers think about the company's products and services. D'Antonio describes how that is done.
  12. Tech Rx for Health Care, by Julia Ioffe, Fortune, 3-12-2009 Ioffe describes how one hospital hopes to save money (and lives) by going digita, discusses difficulties in getting hospitals to share health information with others in the industry, diagnose diseases remotely.
  13. Google Health Imports Medicare Data, by Nicholas Kolakowski, eWeek, 3-31-2009 Google Health is participating in a pilot program to let some Medicare beneficiaries import their Medicare claims data into Google Health, testing how the government can give beneficiaries access to their medical data online.
  14. Using Technology to Skip the Doctor’s Office, by Steve Lohr, New York Times, 3-10-2009 Lohr reports study findings by Kaiser Permanente that visits to the doctor’s office can be significantly reduced in practices that use electronic health records and secure e-mail messages between physicians and patients.
  15. Google and IBM Partner for Online Health Records, by Dario Borghino, Internet Search Engine Database, 2-9-2009 Users of Google Health, the web application that allows for easier organization of health information, can now automatically stream data from medical devices directly to their personal records, Borghino reports.
  16. Nielsen Looks at Traffic to Medical Sites, by Chris Crum, WebProNews, 12-29-2008 Crum reports that social media vehicles are expanding and accelerating the pace at which patients and caregivers can gain access to drug treatment ratings.
  17. Twitter Case Study: Motrin Moms, by Aaron Uhrmacher, Disruptology, 11-17-2008 People are talking about companies and brands every day on a variety of platforms. It is the responsibility of the marketing and communications team to monitor these conversations, whether or not they choose to participate.
  18. Looking for a Second Opinion? Try the Internet, by John Schwartz, CIOToday, 10-3-2008 Schwartz cites interest in WebMD (webmd.com), Discovery Health (health.discovery.com) and The New York Times (nytimes.com/health) and in medical institutions like the Mayo Clinic (mayoclinic.com).
  19. Pfizer Launches Site Weighing Drug Risks, Benefits, by Linda A. Johnson, CIO Today, 9-16-2008 The world's biggest drug company is taking a crack at making it easier to weigh the risks and benefits of a medication, or even how to find out what they are, with a new Web site on medication safety.
  20. Online Pharmacy Risks Rising, Report Finds, by Thomas Claburn, Information Week, 8-26-2008 Criminals are trying to take advantage of consumer interest in low-cost medicines by offering counterfeit drugs and spamming to drive sales at online pharmacies, Claburn writes.
  21. Getting Fit Online: Your Guide To Web Workouts, by Ivan Schneider, Information Week, 8-23-2008 Schneider reports on a variety of online workout sites, gaming systems like Nintendo's Wii Fitness and Apple's iPhone.
  22. Trust in a New Era, by Larry Dobrow, 1 to 1 Media, 9-3-2008 Dobrow describes Trusera, a site where users can share their health-related stories and paths to recovery. The company has focused on access control: users can take their information off, edit it, anything they want.
  23. Traffic To Diet Sites Up 32%, by Mike Sachoff, WebProNews, 1-3-2008 Warns that "If 2008 resolution searches follow the pattern set by previous years, diet searches should start plummeting in popularity by next week." Links to top 3 diet sites.
  24. For Health Records, Access Trumps Privacy, by Brian P. Watson, CIO, 11-29-2007 Beyond electronic medical records, more than 75% of patients surveyed said they'd like to schedule appointments via the Internet and correspond with their doctors via email at no extra charge.
  25. Technology, Innovation Enable Health Insurers To Address Challenges, by Karen Ignagni, Insurance & Technology, 11-14-2007 Health insurers are integrating new technology tools, such as personal health records and e-prescribing, to deliver information quickly and lessen administrative burdens, writes Ignagni.
  26. Medical Tourism and the Internet, by Noah Barron, Online Journalism Review, 11-7-2007 A new class of healthcare consumer, those seeking low-cost surgery overseas, has created a demand for reliable information. Barron reports on MedTripInfo.com, a company providing free country-by-country profiles and other information.
  27. A New Push for E-Health Records, by Kevin Freking, CRM Daily, 10-30-2007 Medicare will pay recruited physicians extra for completing tasks online, with highest payments to go to those physicians who most aggressively use the technology and who score the highest in an annual evaluation, reports Freking.
  28. The Social-Networking Diet, by Joseph de Avila, The Wall Street Journal, 10-10-2007 New nutrition sites, free and generally support themselves with advertising, employ personal profiles, groups or message boards based on interests, and the ability to make "friends" with other users.
  29. Here Come the Cyberchondriacs, by Rachael King, Business Week, 8-2-2007 As patients shoulder a bigger burden of their health-care costs, they're increasingly looking for medical information online, before seeing a doctor, King reports.
  30. Forrester sees no cure for sickly online drug sales, by , Internet Retailer, 6-19-2007 Only 10% of consumers who take prescriptions at least weekly buy drugs online, 6% of overall population. Researcher does not believe online prescription sales will ever be a big business, due to often the immediate need. Seniors seem to prefer phone/mail order sales to the Internet.
  31. Pharma Marketing Needs New Rx, by Denine Hostovich, iMedia Connection, 9-26-2006 Hostovich reports on a study that reveals poor email marketing strategies by a majority of pharmaceutical firms. Only 5% of websites representing the top 100 best-selling products sent more than one type of email.
  32. Creative Showcase: HopeLab, by , iMedia Connection, 5-9-2006 Reviews "Re-Mission: The Game" from a website which touts aspects of a cancer-fighting game that is free to download and play.
  33. Looking For Health and Fitness Online, by Jack Loechner, Media Post, 6-2-2006 Charts showing top online destinations, demographics by gender and age, advertisers, ad types and delivery
  34. Patient Care Goes Wireless, by Andrea Pettis, eWeek, 4-10-2006 Pettis tells how Children's Memorial Hospital of Chicago brought its disparate wireless applications together onto one real-time network, in the hopes of preventing drug mix-ups and other life-threatening mistakes.
  35. Insurer Backs Web-Based Medical Service, by , Information Week, 4-24-2006 Cigna HealthCare is trying to use the Internet to build closer ties to doctors and patients through a Web-based system that will let customers schedule doctor appointments, view laboratory results, and receive prescription refills and renewals online.
  36. Online photo processing driving store pick-up at Walgreens, by , Internet Retailer, 4-20-2006 Walgreen has said that about 80% of the photos uploaded online for processing are picked up in a store within a few hours. In-store pick-up -- whether of prescriptions, health and beauty products or photo prints -- is core to pharmacy chains’ web strategies,
  37. Airborne Prescriptions, by Rita Kushnir, Mobile Enterprise, 3-1-2006 Kushnir tells how one health insurance company is protecting patients, reducing costs and saving time with electronic prescriptions.
  38. Information Sharing Speeds Healthcare Advances, by Judith Lamont, KM World, 2-1-2006 An avian flu pandemic could infect 90 million people in the United States and kill 2 million, according to a study. Lamont reports on coordination among different organizations using tools that include dynamic links to any kind of electronic object.
  39. Portal for Life, by Demir Barlas, Line56, 11-22-2005 i3 Archive site illustrates how e-business is transforming healthcare. The first step was the e-enabling of hospitals themselves, and now content management, storage, and portal technology is giving patients more control over their medical information.
  40. Doctors Across the Nation To Have Online Access To Katrina Victims' Prescription Drug Records, by Marianne Kolbasuk McGee, Internet Week, 9-22-2005 Normally an IT laggard, health-care industry players have banded together to create a new data network that facilitates secure web access to evacuees' drug history.
  41. How Drugstore.com plans to achieve profitability, by , Internet Retailer, 9-28-2005 Though Drugstore.com is #28 in Internet Retailer's Top 400, it still isn't profitable. CEO Dawn Lepore in a presentation to shareholders saw priorities in customer retention and increasing purchasing frequency beyond the average 2.3 times per year. It is expanding its online inventory of 20,000 SKUs and adding basic health and beauty products. It seeks to price health and beauty products 10% lower, and prescriptions 20-30% lower than competing bricks-and-mortar pharmacies and chains.
  42. Drugstore.com’s mail-order pharmacy sales growing faster than store pickup, by , Internet Retailer, 8-16-2005 Drugstore.com's second-quarter mail-order pharmacy sales grew 22% year-over-year to $18.4 million, as pharmacy sales ordered for in-store pickup at Rite Aid stores grew 4% to $24 million, Drugstore said.
  43. Covisint Expands Its Portal To Health Care, by Laurie Sullivan, Information Week, 8-8-2005 Reports on portal that aims to let health-care professionals, hospital networks, insurers, and companies that use those insurers automate business transactions and share information via the Internet.
  44. Cisco: Paging Dr. Info Tech, by , Business Week, 7-11-2005 Describes technology company's efforts to support pay-for-performance in health care, with the focus on giving doctors financial incentives to adopt technology, with the goal of cutting costs and improving care.
  45. Massachusetts Carriers Promote e-Prescribing, by Wendy Toth, Insurance & Technology, 4-13-2005 Describes an initiative enabling physicians to write prescriptions using a wireless handheld PDA or a secure Web site.
  46. Just An Online Minute... WebMD, by Tobi Elkin, Media Post, 4-13-2005 Elkin suggests that the online health segment may be heating up. Describes the online and offline activities of WebMD.
  47. New Web Site Offers Data For Patients To Judge Hospital Quality, by Marianne Kolbasuk McGee, Internet Week, 3-31-2005 Describes a new government Web site that provide quality data from 4,200 U.S. hospitals related to 17 measures in the treatment of patients with three common conditions: heart attack, heart failure, and pneumonia.
  48. Medical Usability: How to Kill Patients Through Bad Design, by Jakob Nielsen, Alertbox, 4-11-2005 A field study identified twenty-two ways that automated hospital systems can result in the wrong medication being dispensed to patients. Most of these flaws are classic usability problems that have been understood for decades.
  49. Online Pharmacies Continue to Grow, by Sean Michael Kerner, ClickZ Stats, 4-6-2005 A Q4 2004 report from comScore shoes 17.4 million people visited online pharmacies, a 14% increase from a year ago. Non-traditional pharmacy sites accounted for 63% of these. Pricing is a driving factor for users.
  50. Sharing Data, Saving Lives, by Susannah Patton, CIO Magazine, 3-1-2005 Sharing medical data among doctors and hospitals in a particular region can save lives and money. But conflicting standards, financial support and privacy concerns are major hurdles.
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