Computer Hardware Sales Cases, Items 1 to 34

"Computer Hardware Sales Cases" includes 34 items
This page contains items 1 to 34

1. Dell Makes $3 Million From Twitter-Related Sales, by Antone Gonsalves, Information Week, 6-12-2009 Dell sells refurbished systems through Twitter, has more than 600,000 followers, Gonsalves reports. The company has taken in more than $2 million in sales directly attributed to Twitter, another $1 million from people who start at Twitter, buy from Dell.
2. Shared Customer Reviews Drive Online Purchases, by Jeremy Nedelka, 1 to 1, 2-12-2009 Customer feedback, if done at all, usually appears only where they made their purchase, versus across the many potential purchase points. Nedelka explains how a retailer began syndicating its customers' comments across its partner retailers' sites.
3. Twitter Has Made Dell $1 Million in Revenue, by MG Siegler, VentureBeat, 12-15-2008 People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.
4. Powerbookmedic.com Parts and Repairs For Mac Laptops, by Practical eCommerce Staff, Practical eCommerce, 2-20-2008 Case study of an online business that services and repairs computers. Heavy spending and professional management of pay-per-click advertising pays off. The company uses Kayako customer service ticketing software to coordinate the repair service.
5. Customers’ Web Site Behavior Informs Sun’s E-mail Marketing, by Karen J. Bannan, B to B, 6-4-2007 "What we do today is look at the actions people are taking on our Web site, look at the profiles that they've filled out and send them the most relevant offer…based on that information," says Sun Microsystems executive.
6. Intel: Wooing Business Via the Web, by Catherine Holahan, Business Week, 11-9-2006 The investment arm of the chip giant Intel is gathering some of the smartest innovators from Web 2.0 to create a suite of publishing, posting, and newsgathering programs for businesses.
7. The Three Pillars of Holistic Service, by Eric Krell, 1 to 1, 5-25-2006 Hewlett-Packard believes its success depends on increasing customer loyalty. Reviews its e-business, customer, and sales operations (ECO) organization, which consolidates Internet and marketing services, sales and other operations.
8. Circuit City Catalogs Banner, by Brian Morrissey, Adweek, 12-7-2005 Circuit City is experimenting with a new online product-heavy banner placement designed to mimic a store catalog. Users can "flip" catalog pages in much the same way as leafing through a print publication.
9. Where the Tech Buffs Shop, by Arik Hesseldahl, Business Week, 11-18-2005 Tells how NewEgg.com has carved out a loyal following among shoppers looking for the latest computer gear.
10. Getting Personal, by Samar Farah, CMO Magazine, 11-1-2005 Farah tells how Hewlett-Packard continued to refine its e-marketing campaigns, expanding its subscription list, increasing the breadth and depth of its content offerings, and raising the level of personalization.
11. HPshopping.com's Nikhil Behl Reveals E-Tail Strategy, by Alison Diana, E-Commerce Times, 2-28-2005 HP's consumer direct online sales outlet has evolved from a source for refurbished products to become a computer and consumer electronics superstore. Detailed discussion of how the webstore operates, including conversion strategies, customer service, and fulfillment issues.
12. No Inventory, But Lots of Customers, by James Maguire, ECommerce-Guide, 10-22-2004 Computer hardware e-tailer PCSound generates $3 million in annual revenue, but holds no inventory. The business takes orders through its website, then routes them to wholesalers who drop ship direct to customers. Success depends on customer service.
13. Everything Is Possible, by , iMedia Connection, 6-2-2004 Reviews an interactive microsite by technology company HP, which showcases "alliances with other likable organizations (Starbucks, Fender, National Gallery, etc…)." Link to the site.
14. Building Customer Relationships with OWC, by James Maguire, ECommerce-Guide, 4-23-2004 Other World Computing, a mid-size online retailer of Apple computer hardware, competes with much larger rivals by offering superior customer service before and after the sale, which the 'big guys' simply can't match.
15. Case Study: Dell.com, by James Maguire, Ecommerce-Guide, 3-3-2003 Dell Computer continues to succeed like no other online direct seller, but as competitors learn to imitate Dell's innovations - especially its custom configurators and super-efficient built-on-demand infrastructure - the company must work harder to stay ahead.
16. Michael George: Super Customer Service, by Olga Kharif, Business Week, 10-1-2002 Tells of Dell Computer's latest round of online enhancements, designed to improve customer experience while introducing to technology to keep the company in a leadership position as competitors become more Web-savvy themselves.
17. Battle of the Online Stores: Apple vs. Dell, by Cathleen Santosus, E-Commerce Times, 10-30-2002 A critical comparison of Apple's and Dell's highly-regarded online shops, evaluating product search, configurators, navigation and customer service options, finds that Dell is overall better, but that each site could learn a few tricks from the other.
18. I-Marketing Interview: Cisco Systems - Part 1, by Mark W. Vigoroso, E-Commerce Times, 2-8-2002 Cisco's marketing VP explains the advantages of web marketing in his company's experience: immediacy, individualized communication, trackability, global reach, low cost, and multimedia capability.
19. Deconstructing: Cisco.com, by Louis Rosenfeld, Internet World, 11-1-2001 Describes experience of trying to find and purchase a product from networking giant Cisco's weboage as confusing and frustrating. Suggests the company simplify the process to help specific classes of users actually make a purchase.
20. Great Sites: Dell.com, by Paul McDougall, Information Week, 8-27-2001 Reports that Dell Computer's online sales last year were more than five times that of Amazon.com--more than $50 million a day. Describes company's commitment to technology upgrades to its site for simplifying the purchasing process.
21. Outpost Enjoys Decline of Free Shipping Era, by Keith Regan, E-Commerce Times, 2-23-2001 Computer hardware e-tailer Outpost.com started charging for shipping and saw immediate improvement to its bottom line. The result has been an increase in the average order size and a drop in small unprofitable orders.
22. Dell Kills Off E-Marketplace For Small Businesses, by Alorie Gilbert, Information Week, 2-12-2001 Reports that while Dell Computer is a leader in selling products online ($50 million of computer equipment a day), its online market, Dellmarketplace.com, suffered from lack of customers and suppliers, closing it in four months.
23. Dell Builds a Better Dot-Com Model, by Chet Dembeck, E-Commerce Times, 4-6-2000 An enthusiastic re-visit of Dell's online selling success, in light of the company's move into web sales of enterprise hardware such as servers, data storage and networking hardware. Dell thrives by staying ahead of the 'next big thing.'
24. CompUSA Splits E-Biz From Stores, by Richard Karpinski, Internet Week, 8-9-1999 Struggling in the brick-and-mortar world and late to e-commerce, CompUSA is relaunching its web storefront, relying less on cut-rate discounts and more on building one-to-one relationships with customers. The sharp divide between its traditional and online businesses will be maintained.
25. HP Pushes PC Sales Online, But Treads Carefully, by Ellis Booker, Internet Week, 6-3-1999 Hewlett-Packard has begun selling PC's directly to small and medium business buyers via the company website. The storefront copies features long offered by competitors Dell, IBM and Compaq: configuration tool, real-time quotes, multiple purchase options.
26. E-Business Or Bust, by Mary Hayes, Information Week, 4-26-1999 Analyzes Compaq's lower than expected earnings as a reflection on its inability to balance online sales with its other PC channels. Increasingly computer hardware suppliers are expected to integrate eBusiness flawlessly into company sales.
27. The Internet: Bringing Dramatic Changes to Retailing, by , RT, 3-1-1999 A general article describing the effect of the Internet on retail marketing, turns to Cisco's use of the Web for its sales and customer service.
28. Dell Links Virtual Supply Chain, by David Joachim, Internet Week, 11-2-1998 Profile of Dell's use of the Web for its supply chain as well as customer service.
29. Net: Stealth Weapon?, by Michael Tchong, Iconocast, 9-3-1998 Why is Dell doing better than Compaq in sales? Is it the Internet? The author believes Dell's key is simplicity. Instead of a whole line of laptops like Compaq, Dell offers two, and lowers the price about 3% per month. Dell also has a simplified channel, (unlike IBM) with only 13% of sales through regular distribution channels.
30. Sales Teams Get Web Savvy, by Kathy Chin Leong, Internet Week, 9-14-1998 Profile of Grayson Business Computers which cut the buying cycle and boosted sales by putting product information on its website, combined with URLs with ads in trade journals.
31. New World, by Tom Field, CIO WebBusiness, 2-1-1998 Tech Data dove uses both the Web and CDs to transform the way it sells, and keep margins low.
32. Apple Says It Books $500,000 in Online Orders,, by Reuters, New York Times, CyberTimes, 11-12-1997 Apple's new online store received more than 4.4 million hits and booked more than $500,000 in orders in its first 12 hours of operation.
33. Electronic Commerce for Software, by , Globetrotter Software, Inc., Describes issues regarding sales of software over the Web, including licensing, sales, and downloading, and features FLEXlm. 1997.
34. Round Two For Dell's Web Site, by John T. Mulqueen, InternetWeek, 12-15-1997 Storefront to integrate with customer systems, add services, seek more corporate sales.