Specialty and Health Foods Cases, Items 1 to 50

"Specialty and Health Foods Cases" includes 90 items
This page contains items 1 to 50

1. Eight O'Clock Offers Facebook 'How To' Video, by Karlene Lukovitz, Media Post, 12-27-2009 Eight O'Clock coffee is supporting its emphasis on social media by helping Facebook novices learn via a video, "Connecting Over Coffee Through Facebook," Lukovitz reports. The coffee company says connecting over Facebook is like connecting over coffee.
2. Monsanto Cultivates Online Partnership with Weather.com, by Mary E. Morrison, B to B, 11-16-2009 Morrison describes how Monsanto Co., a provider of agricultural seed and technology partnered with Weather.com to create an online channel dedicated to farming and established exclusive advertising rights.
3. Ag Groups Find Voice In Social Media, by Emily Vaughan, Under the Influence, 10-19-2009 Vaughan describes farm lobbying groups that have established a presence on Facebook and Twitter in an effort to reach out to farmers.
4. Kraft Pushes Recipes as a Marketing Tool, by Patricia Odell, Promo, 10-1-2009 Odell writes that 5 popular mom bloggers known as Kitchenistas are writing for Kraft Foods about recipe ideas, menu planning and other mealtime tips around Velveeta processed loafs.
5. Social CRM at Whole Foods, by Tony Kontzer, CIO Insight, 9-27-2009 Kontzer describes how Whole Foods has established a localized approach to providing customer service via Twitter, identifying an employee at each of its stores to manage a Twitter account and use it to interact with local customers.
6. Chef Calls on Social Media to Help Write New Cookbook, by Michael Hill, Freep.com, 9-20-2009 Rocco DiSpirito, the media-savvy chef is turning to the social networks to help decide which dishes he should include in his new book, devoted to healthy versions of popular dishes, Hill reports.
7. Starbucks Debuts iPhone Apps, Tests Mobile Payment, by Mark Walsh, MediaPost, 9-23-2009 The new Starbucks Card Mobile App allows iPhone users to check their Starbucks Card balance and reload it with a major credit card, testing a new mobile payment option by swiping an on-screen barcode, Walsh writes.
8. Food Site Finds Recipe for Mixing in Sponsors, by Megan Woolhouse, Boston.com, 9-6-2009 Allrecipes.com has integrated recipes posted by individuals with recipes posted by corporations promoting products, like Kraft cheese or Campbell’s soup. The viral marketing approach appears to be a recipe for financial success, Woolhouse writes.
9. Sur La Table’s Recipe for Integrated Customer Data, by Mila D'Antonio, 1 to 1, 9-15-2009 In June 2009, Sur La Table, the provider of culinary products went live with a new repository for data streaming in from its five customer channels: its 74 retail storefronts, web-site, gift registry, contact center, and culinary schools.
10. Subservient Chicken, Whopper Freakout Come to BK.com, by Andrew LaVallee, Wall Street Journal, 7-20-2009 Burger King has redesigned its primary U.S. site, BK.com, to feature well-known but long-gone ads. Consumers couldn’t always find the assortment of sites where the commercials lived on, so these ads will redirect to BK.com.
11. McDonald's Mobile Campaign Targets Hispanics, by Mark Walsh, Media Post, 8-5-2009 McDonald's is among the marketers seeking to tap the large and active Hispanic population on mobile phones, Walsh writes. The fast food chain used Spanish-language mobile banner ads that allow users to opt-in for SMS text reminders.
12. Dunkin' Donuts Releases 'Social' iPhone App, by Peter Cohen, PC World, 6-22-2009 Dunkin' Donuts, the popular fast food chain famous for its coffee and baked goods, has released Dunkin' Run, a free app for the iPhone and iPod touch. It's designed to make it easier for Dunkin' Donuts customers to make group orders.
13. RAM: Fake Brand, Real Web Presence, by Erin DeJesus, OMMA, 6-1-2009 DeJesus describes restaurant chain Chili's ads mocking a fake competitor, P.J. Bland, noting that the fake brand enjoys many Twitter followers, offers "behind-the-scenes" videos on YouTube and other entertaining web-based content.
14. Tropicana Juices Women's Communities, by Laurie Sullivan, Media Post, 5-14-2009 Sullivan describes how Tropican's "The Juice" community will tap the reach and the influence of two large online social communities geared toward women: BlogHer and iVillage.
15. Denny's Sends Late-Night-Munchies into Web 2.Overdrive, by Karlene Lukovitz, Media Post, 5-19-2009 Lukovitz describes restaurant's campaign dubbed "Creature Comforts," employing "irreverent, tongue-in-cheek content," social media and mobile applications keyed toa new generation of late-night diners who grew up in the fast-food universe.
16. Foodies Will Welcome Foodzie, by Aaron Ricadela, Business Week, 4-24-2009 Ricadela describes how the online specialty grocer is trying to help artisan food producers jump from local farmers' markets to virtual store shelves, relying on attractive photos and an uncluttered design.
17. Play Dough, by Fara Warner, OMMA, 5-1-2009 Warner describes the Grain Foods Foundation, created by milling and baking companies to counter the low-carb movement and turning its attention to feeding the needy, continues to promote bread through a multimedia campaign called the Bread Art Project.
18. New Starbucks Ads Seek to Recruit Online Fans, by Claire Cain Miller, New York Times, 5-18-2009 Starbucks, the coffeehouse chain, is putting up new advertising posters in 6 major cities, challenging people to hunt for the posters on Tuesday and be the first to post a photo of one using Twitter.
19. With New Web Series, Sprite Plays Pop Impresario, by Emily Steel, Wall Street Journal, 4-17-2009 Steel describes a new, interactive Web reality series on YouTube called "Green Eyed World," promoted by the Coca-Cola brand of lemon-lime soda; the series will follow the career of British singer-songwriter Katie Vogel.
20. Site:Made to Order, by Lisa Bertagnoli, OMMA, 4-1-2009 Each one of the 68 Smokey Bones Bar & Fire Grill locations has its own virtual presence, Bertagnoli reports. Visitors enter their ZIP codes to be redirected to a separate page for the restaurant in their city.
21. Tropicana Discovers Some Buyers Are Passionate About Packaging, by Stuart Elliott, New York Times, 2-22-2009 Elliott reports orange juice executive acknowledging that consumers can communicate with marketers “more readily and more quickly” than ever. While focus group consumers offer their preferences, Twitter users tend to be passionate in their responses.
22. Big City Burrito Builds a Viral Database With Mobile Marketing, by Mila D'Antonio, 1 to 1, 2-19-2009 Big City Burrito, a chain of 12 Mexican fast food based largely in Colorado, acquired 300 new customers in one month using mobile marketing, and plans to leverage the same marketing platform to retain those new customers, D'Antonio writes.
23. Rumrunning, Web 2.0 Style, by Ahmad Moradi, Streaming Media, 2-12-2009 As Malibu became the world’s No. 1 coconut-flavored brand, the company wanted to repeat its success with a new banana flavor, writes Moradi. Explains how challenges of numerous online functionalities were met.
24. A Guide to New Food Sites, by Pervaiz Shallwani, The Wall Street Journal, 3-11-2009 The number of visitors to the top 35 food sites in December 2008 grew 14% percent from a year ago, while the number of people who visited the Internet as a whole increased just 4% in the same time period, according to comScore, an Internet data provider.
25. Foodoro Launches an Online Farmer’s Market, by Marisa Taylor, The Wall Street Journal, 3-12-2009 Foodoro sells items from 54 different vendors, with the aim of bringing obscure local brands into the public eye, and takes a 15% commission from all sales, Taylor reports.
26. Anheuser-Busch Launches Latino Commitment Web Site, by , Convenience Store News, 12-14-2008 Describes a new Web site called www.latinobud.com, which details the company's longstanding support of the Latino community. The site features videos on the communities, people and organizations the brewer has supported.
27. Selling Wine the Web 2.0 Way, by Kermit Pattison, Fast Company, 9-1-2008 Pattison reports host of Wine Library TV talking about building a successful Web show. "You have to feed your community. That's your differentiators from somebody that's on television. One of my key successes at first was answering every e-mail."
28. Crying Foul over Online Junk Food Marketing, by Catherine Holahan, Business Week, 8-12-2008 Having successfully lobbied the government to place limits on junk food ads on TV, consumer and children's advocacy groups are beginning to target marketing to kids via the Web.
29. Wine Marketing Goes High-tech, by Heather Clancy, CNN Money, 6-30-2008 Clancy describes how savvy wine entrepreneurs are using video, blogs, information kiosks and other new digital tricks to erase wine's old elitist mystique.
30. A Small Business Marketing Success Story: Pink Cake Box, by Matt McGee, Search Engine Land, 3-13-2008 Case study of a specialty cake shop that thrives online, mostly on the strength of an online presence built around a WordPress blog, social media marketing such as photos posted to Flickr, and a PR campaign that leverages the social campaign.
31. High Performer: Pasty.com Sells Meal In A Crust, by Practical eCommerce Staff, Practical eCommerce, 2-18-2008 Brief case study of Pasty.com, an online-only retailer that has dominated its niche since it launched in 1996, and does very little to maintain its high volume of business. Illustrates the value of branding, niche focus, a powerful domain name, and longevity.
32. eCreamery.com: Ice Cream Made To Order, by Pat Callahan, Practical eCommerce, 2-11-2008 Rebranding and a website re-design resulted in a doubling of sales for this small 2-person online business. Success comes from delivering a custom product and a rich customer experience.
33. The Joy of Cyber-Cooking, by Catherine Holahan, Business Week, 12-21-2007 Food sites are hugely popular on the Web. Fueling the growth: social networking tools that let home cooks share recipes, tips, and comments
34. Frito-Lay Gives Songwriters Super Bowl shot, by Theresa Howard,, USA Today, 10-10-2007 The maker of snacks will devote 60 seconds of Super Bowl advertising time (worth more than $5 million) to a consumer's original song that is the winner in an online contest. The tunes don't have to be about any Frito-Lay (PEP) brand.
35. Spotlight On: Marketing to Teens, by Andrew Gaffney, 1 to 1, 7-1-2007 While many companies are still dipping their toe into such Web 2.0 mediums as social networks and mobile marketing, Gaffney explains how the Coca-Cola Company is connecting with the teen audience by combining the two media.
36. Is Online Marketing Making Kids Obese?, by Catherine Holahan, Business Week, 5-17-2007 Holahan comments on a research report detailing how low-nutrient foods are marketed online to kids and teens using everything from avatars in virtual worlds to instant-messaging chat tools, and from Web sweepstakes to interactive games.
37. Kettle Foods Gets Tasty Results From Web Tracking, by Larry Dobrow, 1 to 1 Media, 4-10-2007 In tracking users' journey in and around Kettle Foods' site, the company allowed consumers to order a "party pack" of all 5 chip flavors, added a "vote now" button, giving visitors space to leave comments and otherwise have their voice heard.
38. Competing Against Major Companies, by Michael A. Cox, Practical Ecommerce, 2-23-2007 Case study of coffee e-tailer Green Mountain details how the company progressed from a relatively small-scale offline operation to a successful online business that thrives on direct web sales to consumers. Loyalty programs, consumer surveys, and creating a unique experience.
39. Yahoo's Feast for Foodies, by Catherine Holahan, Business Week, 11-3-2006 The Web portal has joined the numerous sites offering recipes and food-related information and ads. Early advertisers include Smokehouse.com and Overstock.com.
40. A Toast to Wine Web Shops, by Michelle Megna, ECommerce-Guide, 8-17-2006 Online wine sales are booming, partly due to looser regulations that allow web sales to more states, but also due to increasingly sophisticated websites developed by wineries. Examples of several outlets that are thriving online by focusing on hard-to-find specialty products.
41. Here's to Wine on the Web, by Michelle Megna, Small Business Computing, 8-24-2006 Megna reports that according to research, the surge in on-line sales of wine is directly related to wineries stepping up their efforts to reach out to customers through online offers, rather than an increase by consumers in buying wine on-line.
42. Cross-Media Case Study: Coke's Many Flavors, by Liz Tascio, OMMA Magazine, 6-1-2006 The cola brand reaches out to consumers in print, broadcast, and online, including multifaceted Web sites and file-sharing. Tascio wonders: how much is too much of a good thing?
43. Flower Power, by Paul Demery, Internet Retailer, 2-1-2006 A case study of Organic Bouquet, which uses the web to cultivate a national market for its niche product, organically grown fresh-cut flowers, with wholesale deliveries to national chains like Whole Foods. Since it gives 15% of every sale to a charity, it is listed as a preferred flower supplier on a dozen charitable organization websites, such as Amnesty International.
44. Baked for Conversions, by , iMedia Connection, 1-3-2005 Reviews a banner ad for Betty Crocker with cookie recipes and decorating opportunities contained within the unit.
45. Cross-Media Case Study: Secret Ingredient, by Phil Leggiere, Media Post, 9-1-2005 Reviews streaming media and other multi-site online ads for a television contest pitting 8 aspiring chefs against each other, with the winners getting their own full-time network show.
46. Thoughts for Food: Key Ingredients for Selling Food Online, by Jennifer Schiff, ECommerce-Guide, 9-8-2005 A thorough look at what it takes to succeed in selling perishable food online. Mini case-studies of the web operations of Little Pie Company, D'Artagnan and Zingerman's, focusing on how they deal with niche-specific challenges such as packaging, shipping and storage facilities.
47. ConAgra Foods' Kevin Doohan, by Dawn Anfuso, iMedia Connection, 9-2-2005 Discusses most successful online ad campaign, the greatest benefit of online advertising (ability to test and change direction quickly), behavioral marketing and other topics.
48. The Doctor Is In, by , iMedia Connection, 9-1-2005 Evaluates interactive campaign by soft drink brand Dr. Pepper to improve its brand affinity and drive additional drink occasions.
49. The Hunt for Red Lobster, by , iMedia Connection, 4-28-2005 Reviews an expandable ad for Red Lobster designed to educate the health-conscious casual-dining aficionado. Link to ad.
50. Test Tools Give Performance Edge, by Elena Malykhina, Information Week, 2-14-2005 Describes how online retailers such as candy company See's use software to make sure their sites respond quickly and don't serve up errors during peak traffic seasons. Notes that customers will go to a competitor rather than waiting for a site to load.