Consumer Goods Cases (general), Items 1 to 50

"Consumer Goods Cases (general)" includes 209 items
This page contains items 1 to 50

1. Google Shifts into Online Retailing, by Olga Kharif and Brian Womack, Business Week, 1-6-2010 Google started selling the Nexus One and other phones directly to consumers, allowing the search giant to establish customer relationships and another path to revenues.
2. Facebook's Merry Christmas: Becomes Most Visited US Site, by Doug Caverly, WebProNews, 12-29-2009 Caverly reports that Facebook beat every retail site that was experiencing a seasonal high, along with traditional leaders in the most-visited-site competition like Yahoo, Yahoo Mail, and Google.
3. Mr. Social: Ashton Kutcher Plans to Be the Next New-Media Mogul, by Ellen McGirt, Fast Company, 12-1-2009 McGirt describes how Ashton Kutcher is pioneering a new kind of media business, a kind of go-to source for brands looking to deploy what's called "influencer marketing."
4. Fit for the Holidays: Amazon Is Shaping Up and Shipping Out, by , Knowledge@Wharton, 11-11-2009 Amazon, the world's largest online retailer launched same-day shipping in 7 major U.S. cities and expanded its free shipping offers in other parts of the world. Discusses its pricing strategy, economies of scale, other business attributes.
5. Bluefly Focuses on the Customer Experience Where It Counts, by Cindy Waxer, CIO, 11-23-2009 Waxer explains how the online clothing retailer Bluefly uses customer experience monitoring tools to find website bugs and rescue lost sales.
6. Amazon: Turning Consumer Opinions into Gold, by Spencer E. Ante, Business Week, 10-15-2009 Ante describes how Amazon, using its consumer-generated reviews, lures ever-more shoppers, who increasingly research products before buying. The company has created scores of community-based features on its Web site that help drive sales.
7. Ancestry.com Hopes to Stand Test of Time, by Douglas MacMillan, Business Week, 11-5-2009 The popularity of free social networking sites such as Facebook, which many people use to look up and interact with family members, is a growing threat to Ancestry.com, MacMillan writes.
8. The Customer Web, by Marianne Kolbasuk McGee, Internet Evolution, 10-3-2009 Describes healthcare providers who let patients read the notes their doctors write about them and the state of their health during an exam, or are testing avatars to prod patients who don’t follow doctors’ orders. Also looks at banking, government.
9. Ducati Goes All Social In Marketing Shift, by Karl Greenberg, Media Post, 10-1-2009 Greenberg describes a social-media campaign by motorcycle maker Ducati that rewards members for dispersing brand messages around the Web.
10. AOL Wants To Revamp Its Brand Image, by Laurie Burkitt, Forbes.com, 9-21-2009 Burkitt reports CEO prediction that AOL will be an umbrella brand and producer of the biggest network of content and display advertising, as owner of entertainment properties that include ESPN and ABC.
11. Ask.com Mines Online Coupons with New Aggregator, by Rachel Metz, CRM Daily, 10-7-2009 Ask.com hopes to persuade consumers that are fond of discount Web sites to bring their bargain hunts to its search engine, Metz reports. The company decided to focus on the bargain market because so many people use coupons.
12. The Way I Work: Marc Lore of Diapers.com, by Nitasha Tiku, Inc. Magazine, 9-1-2009 Tiku reports on the one-stop shop for new parents that sold $89 million worth of formula, wipes, baby gear -- and about 200 million diapers -- to 550,000 customers in 2008.
13. Risky Business: Target Dumps Amazon.com, Reboots on E-Commerce, by Thomas Wailgum, CIO, 8-10-2009 Target has decided to step away from Amazon.com and bring its e-commerce efforts in house. History tells us it's a complex, expensive and risky decision for Target, Wailgum observes.
14. At NBC’s Site for Women, a True Makeover, by Elizabeth Jensen, New York Times, 9-6-2009 Jensen describes the “total site relaunch” of Internet content pioneer iVillage. Overhauls of areas devoted to food, health, home, family and beauty are also planned.
15. The Triumph of Web 2.5, by Daniel Gross, Slate, 9-18-2009 Gross describes the well-deserved success of Mint.com, which advises customers on how to pinch pennies, and what other Web businesses can learn from it.
16. Netflix Launches Second $1 Million Search Contest, by Jennifer LeClaire, CRM Daily, 9-21-2009 Just after announcing the winner of its $1 million Netflix Prize for improving Netflix search, Netflix announced a second challenge: Predicting movie enjoyment by members who don't rate movies often.
17. Amazon Widens Private Labels with Electronics Gear, by Rachel Metz, CRM Daily, 9-22-2009 With the name AmazonBasics, Metz reports that the company hopes customers will associate it with high-quality, low-cost items such as audio and video cables, computer networking cables and blank DVDs.
18. Wal-Mart To Sell Goods From Other Vendors on Web, by Chuck Bartels, CRM Daily, 9-2-2009 Wal-Mart Stores Inc. has launched an addition to its online business that has outside retailers selling nearly 1 million new items through Walmart.com, a move that could help the world's largest retailer catch up in the online world., Bartels writes.
19. Disney Eyes Pay Website, by Cynthia Littleton, Variety, 7-22-2009 Disney is developing an Internet service that would offer Mouse movies, TV shows, games and other content on a subscription basis, offering a "robust" experience for users, Littleton reports.
20. Getting Bloggers to Pay Heed to a Floor Mop, by Pradnya Joshi, New York Times, 7-26-2009 To harness the viral marketing of social media, Procter & Gamble sponsored an event before the BlogHer 2009 conference in Chicago to present its updated Swiffer Wet Jet cleaning mop. A blogger who monitors ethics, praised the guidelines set by BlogHer.
21. New Services Promise Online Life after Death, by Mallory Simon, CNN, 5-18-2009 Simon describes Legacy Locker, a site that allows users to set up a kind of online will, with beneficiaries that would receive the customer's account information and passwords after they die.
22. Purina Serves Dog Owners 'Digital Storybook' App, by Elaine Wong, Brandweek, 6-23-2009 Aiming to capitalize on the relationship between owners and dogs, Nestlé's Purina PetCare launched a digital storybook application that allows consumers to upload and capture special moments with their pets, Wong reports.
23. Alice.com Takes Shopping For Household Goods Online, by Thomas Claburn, Information Week, 6-23-2009 Consumer packaged goods(CPG) companies have been watching as retailers use the Internet to develop stronger relationships with consumers, Claburn reports. Describes service that lets CPG companies connect with customers.
24. Some Call It Art, by Christine Champagne, OMMA, 7-1-2009 Champagne describes the website redesign of New York's Museum of Modern Art (MoMA). One of the goals of the redesign was to make visitors feel more a part of the MoMA experience and allow them to make their voices heard.
25. 2009 1to1 Customer Champion: Robert Pearson, Vice President, E-commerce, Future Shop, by Elizabeth Glagowski, 1 to 1, 6-1-2009 Discusses how subsidiary of Best Buy strives to replicate personal in-store experience online and ensure that each customer is served by a product expert. Customers visiting Futureshop.com are greeted by a product expert avatar named "Aaron."
26. 2009 1to1 Customer Champion: Stormy Simon, Senior Vice President of Marketing and Customer Care, Overstock.com, by Elizabeth Glagowski, 1 to 1, 6-1-2009 Online retailer Overstock.com competes in e-commerce with Amazon.com, eBay, Walmart.com, and others. It stands out by strictly adhering to a simple notion: "We do what's right by the customer."
27. SearsResting New Store Format Tied to Online Shopping, by Chantal Todé, DM News, 5-29-2009 Sears Holdings Corp. is testing a new store format that has one foot in online shopping and the other in bricks and mortar retail, Todé reports. MyGofer “is a completely new shopping experience that offers the best of online and bricks and mortar.”
28. Disney Launches New E-commerce Site, by Chantal Todé, DM News, 5-19-2009 Previously known as DisneyShopping.com, the new e-commerce site is called DisneyStore.com. Online shoppers will be able to choose from more than 100 top-selling products previously available only at domestic Disney parks and resorts.
29. Is There a Niche in Parenting Online Sites?, by Gary M. Stern, Information Today, 5-20-2009 Stern describes Babble, a parenting site that specializes on how raising a child changes your life, how humorous and unexpected parenting can be, and covers all the mixed feelings about parenthood that you didn't expect to feel.
30. Corporate Re-brand: Growth Industry, by Fara Warner, OMMA, 5-1-2009 Warner describes the overhaul of scotts.com, the gardening giant. In the past, each brand had its own Web site and there was no connection between them. Now, the customer is in the center, with visitors seeing photos of flowering plants and gardens.
31. Creative Roundtable: La Dolce Vespa, by , OMMA, 3-1-2009 The Italian Vespa scooter's US site is geared toward both potential Vespa riders and established ones, providing features, including a Google Maps-based Community Rides application that allows riders to post their favorite routes.
32. Whip It Good, by Susan Kuchinskas, OMMA, 3-1-2009 Describes how high-end blender company increased sales by 700% through YouTube videos, some of which started on the company's own website in late 2006.
33. Q and A: Clicking on the Mouse, by Diane Mermigas, OMMA, 3-1-2009 Walt Disney Co. has taken a very different approach to managing and marketing its online video strategy, building on the appeal of its core Disney, ESPN and ABC brands across all platforms and devices.
34. And the Money Comes Rolling In, by Max Chafkin, Inc. Magazine, 1-1-2009 Markus Frind works one hour a day and brings in $10 million a year. How does he do it? He keeps things simple, writes Chafkin, by serving up 1.6 billion webpages each month at his online dating company, Plenty of Fish.
35. Most Manufacturing Brands Are Missing the Mark Online, by Kelly Mooney, Advertising Age, 1-1-2009 Offers examples of good digital marketing by Weber Grills, Electrolux Appliances and Shaw Floors.
36. The Frugal Life, by Farhad Manjoo, Slate, 12-26-2008 Manjoo discusses Web sites to help you scrimp through the recession, including those offering tips on what to do when you suspect you'll soon be laid off, what to do after you've been laid off.
37. The Perils and Promise of the Reputation Economy, by Anya Kamenetz, Fast Company, 12-1-2008 Yelp is a perfect example of the stakes in the reputation trade, Kamenetz writes. Founded in 2004 with coverage of San Francisco, the site is now active nationwide, with 4 million reviews of everything from corner cafés to dog groomers.
38. Next-gen Job Sites, by Kate Rockwood, Fast Company, 12-1-2008 Rockwood describes sites seeking to replace executive-search firms and job boards with cash incentives, matching algorithms, and social networks. Offers greatest strengths and weaknesses, number of users and experience.
39. Zappos CEO Tony Hsieh: Customer Focus Key to Record Sales During Retail Slump, by , Knowledge@W.P. Carey, 1-14-2009 Describes business strategy of Zappos, an online company selling clothing, housewares, cookware and electronics to about 9 million customers. Customer service and corporate culture are a vital part of the strategy.
40. Bob Vila.com Bolsters Its Video Experience, by Gavin O'Malley, Media Post, 12-16-2008 BobVila.com, the "do-it-yourself" site focused on home improvement, has entered into a partnership with video search and monetization technology provider EveryZing to provide its community with a better online video experience, O'Malley reports.
41. Stream This: Netflix Needs a Business Model, by Dan Rayburn, Streaming Media, 12-11-2008 Netflix is moving more and more toward streaming, a move that will serve the company well down the road. But how do they plan to make money off of it? Rayburn explores their options.
42. P&G and Google Trade Corporate Know-how, by , International Herald Tribune, 11-19-2008 Procter & Gamble, the world's largest producer of household products, and Google, the online search leader, are working together to learn more about each other and about reaching customers.
43. Passion and Data Fuel Buell Motorcycles, by Erik Buell, 1 to 1, 11-4-2008 Discusses how a Web-based interface for people providing customer feedback collected by marketing people and dealers, feedback gathered at demo rides, data from third-party firms like J.D. Powers, and journalist reviews in motorcycle magazines.
44. Amazon: Armed to Beat the Recession, by Douglas MacMillan, Business Week, 12-9-2008 Analysts say the e-tailer's new iPhone shopping application, among other high-tech tools, will help it outperform rivals amid weak consumer spending.
45. Price Comparison Site Combines Algorithms With People Power, by K.C. Jones, Information Week, 11-13-2008 Holiday shoppers and bargain hunters have a new tool to turn to as they seek the best prices online: BeatMyPrice.com, a people-powered search engine that scours millions of prices on the Internet to find the best discounts.
46. Play.com Tops U.K. Customer Experience Survey, by Kevin Zimmerman, 1 to 1, 11-4-2008 Zimmerman explains how online electronics retailer Play.com topped Forrester Research's recent "U.K. Customer Experience Index 2008 (CEI).
47. Net-Enabled Appliances Can Save Energy, by Celeste LeCompte, Business Week, 9-24-2008 The idea of using the Internet to cut energy use is gaining traction, with a number of startups launching online energy dashboards and in-home displays that supply information about how much you're using and at what cost, reports LeCompte.
48. How the Web Can Help You Fight Greenwashing, by Katie Fehrenbacher, Business Week, 9-17-2008 A growing number of Web sites have started to emerge to help consumers sort through often-dubious marketing claims about environmental benefits. Fehrenbacher reports on 2 sites taking different approaches, GoodGuide and Green Wikia.
49. Disney and Nick Face Off on the Net, by Ron Grover, Business Week, 9-11-2008 Disney is leading Nickelodeon in the race for online kiddie traffic after adding new features to its site, but Nick users stay online longer, Grover reports.
50. Review: Lifestreaming Sites Can Organize Web Lives, by Rachel Metz, CIO Today, 9-26-2008 Metz reports that lifestreaming sites are online destinations, many of which are quite new, are like overlooks that offer a panoramic view of what you and your friends are doing on social media sites across the Internet.