Book Sales Cases, Items 1 to 50

Search Research Room database by keyword:
   Advanced search

"Book Sales Cases" includes 111 items
This page contains items 1 to 50

<< Previous Next (page 2) >>

  1. Book Alliance To Challenge Google, by Patricia Resende, ECN Magazine, 8-24-2009 Google is being challenged by Microsoft, Yahoo and Amazon.com in an attempt to stop the Internet search giant from moving forward with its Google Books project, Resende reports.
  2. Amazon Taps Its Inner Apple, by Adam L. Penenberg, Fast Company, 7-1-2009 Jeff Bezos is trying to do to book publishers what Steve Jobs of Apple did to the music industry, Penenberg writes, as Amazon could phase them out completely, treating them as the ultimate middlemen orphaned by a new technology.
  3. Knopf Puts Some Muscle Behind Swedish Thrillers, by Jeffrey A. Trachtenberg, The Wall Street Journal, 5-28-2009 Trachtenberg describes a book promotion campaign that includes print and mass transit advertising, websites, social networking and microblogging sites in-store promotions in big bookstore chains.
  4. Move Over, Amazon? Google Aims to Sell e-Books, by Olga Kharif and Douglas MacMillan, Business Week, 6-1-2009 In the coming months, Google plans to begin selling online access to electronic versions of books, Kharif and MacMillan report. The titles will be available for viewing on any Web-enabled device, be it a cell phone or a laptop.
  5. Online Book-Selling Tips: Beating the Bushes for Books, by Frank Fortunato, Ecommerce-Guide.com, 4-6-2009 Article explains the ins and outs of online book sales. Smaller operations can't compete with Amazon, B&N, Borders, and Walmart on new books. But closeouts and remaindered books, flea market sources, library sources, thrift shops, and book auctions can be low-cost sources for smaller sellers.
  6. Internet Encyclopedias in Flux, by Reid Goldsborough, Information Today, 4-15-2009 Goldsborough compares and contrasts online encyclopedias Wikipedia and Encyclopaedia Britannica; notes Columbia Encyclopedia, like Wikipedia, a free resource.
  7. Amazon Quarterly Sales Jump 18%, by Jonathan Birchall, Financial Times, 4-23-2009 Birchall writes that the online retailer's robust performance is sustained by its ability to offer prices on goods that compete with conventional discount retailers, plus free shipping, and the comparatively prosperous demographics of online customers.
  8. In Need of Some Amazon Group Therapy, by Cynthia Crossen, The Wall Street Journal, 2-9-2009 Crossen describes how Amazon makes it easy for on-line critics to award books they've read from 1 to 5 stars, noting that many readers resent that they aren't permitted to give zero -- or even negative -- stars.
  9. Inside the E-Commerce Strategy That Could Save Borders, Part 2, by Thomas Wailgum, CIO, 8-4-2008 As the struggling book retailer makes a massive effort to win e-commerce success, Wailgum explores if it can capitalize on any late-mover advantages.
  10. Amazon's Exclusives Rattling Other Retailers, by Cyndy Aleo-Carreira, The Industry Standard, 9-9-2008 Amazon has the exclusive first look at Bob Dylan's first video for "Dreamin' of You," a song from his upcoming album. The exclusivity of the video is part of a bigger trend in Amazon marketing, Aleo-Carreira reports.
  11. The Plot, and Profits, Thicken: Online Book Selling Tips, by Frank Fortunato, Ecommerce-Guide.com, 7-28-2008 The author offers tips on selling used books online. Finding stock is key -- remainders, closeouts, flea markets, thrift shops, garage sales, etc. Many casual eBay sellers don't research the values of the books they sell. Condition must be described carefully. Pricing for most books can be found at bookfinder.com or addall.com. Recommends selling in the "Three As," ABE, Alibris, and Amazon. Explains pros and cons of selling on eBay.
  12. A New Chapter in Bookselling: Social Networking Sites, by Frank Fortunato, Ecommerce-Guide.com, 6-24-2008 After an overview of online book sales, the author focuses on bookselling sites that use social networking to sell books. He highlights Bookrabbit.com, Goodreads.com, LibraryThing.com, and Shelfari.com. Concludes with tips.
  13. Borders Launches New Web Site, by Mike Sachoff, WebProNews, 5-27-2008 Bookseller's new site will allow customers to shop online and will also be available on in-store kiosks for people to use while they shop. The Magic shelf gives customers the feeling of shopping in one of its stores.
  14. How Amazon Could Change Publishing, by Sramana Mitra, Forbes.com, 5-16-2008 Discusses how the book publishing industry is unfair to authors and is outmoded. The author sees Amazon as positioned to become the retailer, marketer, publisher, and agent combined taking 65% of revenues, offering 35% to the author -- more than the $1 to $1.50 per book authors currently make.
  15. Visual Bookshelf Taps Into Social Networking, by Practical eCommerce Staff, Practical eCommerce, 2-25-2008 Visual Bookshelf is a thriving online community that exists entirely as a widget application within Facebook. It has attracted millions of users through its viral appeal, and makes money as a common affiliate of Amazon.com.
  16. A Success Story: Step-by-Step Online Bookseller Guide, by Frank Fortunato, ECommerce-Guide, 11-19-2007 A primer for beginners on how to build an online business selling books through commercial book listing services such as Alibris, Advanced Book Exchange, Biblio.com and Amazon. With pros and cons of the various services, and resources for getting started.
  17. Will Amazon's Gadget Kindle eBook Sales?, by Chloe Albanesius, PC Magazine, 11-19-2007 Amazon released its Kindle e-book reader, a 10-oz device that can store up to 20 books, and uses the EVDO cellular network to wirelessly connect to Amazon. It retails for $399. It has 180 MB of internal storage available to the user. Amazon will use a proprietary e-book format. Competing products like the Sony Reader won't be able to access Amazon content. Best sellers are $10, magazine subs will be $1.25 to $3.50/mo.
  18. Amazon Does Downloads, Sort Of, by , Business Week, 9-17-2007 As long as digital music and e-books come with heavy restrictions on how and where consumers can use them, the market will be limited, explaining why Amazon has done little to sell books, music or movies in digital form.
  19. Baby Boomers drive used book sales, by , Internet Retailer, 7-11-2007 AbeBooks.com's survey of 2000 used book merchants found that 79% of the used book sellers that sell online at their site are 45 or older, 50% have an advanced degree. 60% of the merchants sell only online. 33% read between 5 and 10 books each month. AbeBooks.com has 8,000 booksellers it sells through.
  20. The Dollars Are In The Details, by Alice LaPlante, Forbes.com, 12-7-2006 Description of the business plan of AbeBooks.com.
  21. Buy.com hunting in the Amazon: Part II, by Ryan Carrigg, Compete, 10-30-2006 Studies the effect of Buy.com's campaign that offered a 10% discount off Amazon's book prices. While Buy.com doubled its usually visitor overlap with Amazon.com visitors, the conversion rate did not improve. Studies promotion awareness and effectiveness.
  22. Bookhitch.com Your Gateway to Books, by , , Provides an alternative way for authors to advertise their books by topic category or title. Free listings can be upgraded with cover and longer description for $19.95/yr. Provides clear link to your sales page. ISBN optional.
  23. Amazon.com launches print-on-demand program for publishers, by , Internet Retailer, 5-19-2006 Amazon.com Inc. and its wholly owned subsidiary BookSurge LLC are launching a new print-on-demand program designed to help book publishers sell lower-volume titles more economically.
  24. Students buying more textbooks online, by , Internet Retailer, 4-4-2006 Students buy 23% of textbooks over the Internet, up from 16% in 2004, according to the National Association of College Stores. Factors included: price 61%, friends' recommendations 21%, and professors' recommendations 18%.
  25. Site Critique Series: Meet Our New Guinea Pig, by Devin Comiskey, ECommerce-Guide, 2-15-2006 ScoutingBooks.com is an established, moderately successful webstore that has done well by establishing recognition (and good search placement) in a clearly-defined niche. The one-man operation depends on Miva Merchant shopping platform, and faces challenges with inventory control, shipping, and record integration.
  26. Abebooks turns the page on European expansion, by , Internet Retailer, 2-1-2006 Abebooks, online since 1996, is now relying on international expansion, organic growth, and site upgrades for growth, rather than third-party seller agreements. It has a major e-commerce presence in France, Germany, Italy, Spain, and the UK.
  27. Google's Great Works in Progress, by Burt Helm, Business Week, 12-22-2005 Describes Google's process, progress and expert observations on the company's big "book experiment" in scanning books from publishers and universities for access by the public.
  28. Google's Latest Plot Twist, by Burt Helm, Business Week, 10-31-2005 Discusses concession in its plans to digitize books by search giant Google, which is being sued for copyright infringement by major publishers.
  29. Second Looks At Google Books, by Demir Barlas, Line56, 11-18-2005 Barlas believes that Google Books is nothing more than a kind of On Demand, a paradigm that is succeeding very well in e-business, as evidenced by Apple's 30-second preview option for its music service iTunes.
  30. Amazon.com to Sell Individual Book Pages, by Hillel Italie, Biz Report, 11-4-2005 With its new Amazon Pages service, Amazon.com Inc. plans to let customers to buy portions of a book -- even just one page -- for online viewing. A second program, Amazon Upgrade, will offer full online access when a traditional text is purchased.
  31. Selling Books Online: Book Listing Services vs. eBay, by Frank Fortunato, ECommerce-Guide, 9-15-2005 Update on the state of used book selling online, with a detailed comparison of the pros and cons of major book-selling sites (Amazon, Alibris, Advanced Book Exchange) and the eBay auction service.
  32. Selling Books Online: Book Listing Services vs. eBay - Pt. II, by Frank Fortunato, ECommerce-Guide, 9-28-2005 Overview of listing-style book sales sites where small operators can list their inventory for sale alongside thousands of other sellers, with descriptions and pricing of services offered by 8 major sites (including Alibris, Amazon, ABE and Biblio.com).
  33. Selling Books Online: Book Listing Services vs. eBay - Pt. III, by Frank Fortunato, ECommerce-Guide, 9-29-2005 How to sell books online through eBay, a sales environment suitable for small sellers with limited inventory, aiming for quick sale and rapid turnover. Specific advice for listing products to best advantage, writing appealing descriptions, setting realistic expectations.
  34. Small Firms Find Success Online, Too, by Ellen McCarthy, Biz Report, 8-18-2005 McCarthy reports on success of small businesses that take advantage of the Internet age by lending a monthly stack of books to customers who place their orders online, and charge a fee for the service.
  35. How building virtual book stores pays off for eCampus.com, by , Internet Retailer, 8-10-2005 eCampus.com is finding a new and growing source of income opening virtual book stores for smaller colleges, private high schools, and virtual universities which can't afford to operate a conventional store, mostly colleges with less than 3,000 students. eCampus pays participating schools a percentage of the transaction on both new orders and buybacks. Books are shipped from the company's distribution center in Lexington, KY.
  36. MusicNotes plays a happy tune with 1 million sheet music downloads, by , Internet Retailer, 7-20-2005 MusicNotes carries a library of 40,000 digital pieces of sheet music which it sells for $4.95 per download. It notifies 170,000 opt-in e-mail subscribers of newly added titles weekly. Digital sales represent 70% to 80% of all web sales vs. paper sales. The sheet music business is a $1 billion market. They average 50,000 downloads per month.
  37. Amazon.com Sitting Pretty 10 Years Later, by Elizabeth M. Gillespie, Networking Pipeline, 7-5-2005 A decade after Amazon's launch, industry experts say it is well positioned to maintain a firm grip on its title as the undisputed e-commerce leader.
  38. Judging a Book by Its Contents, by Ryan Singel, Wired, 5-5-2005 Discusses Statistically Improbable Phrases, the result of a new Amazon.com feature that compares the text of hundreds of thousands of books to reveal an author's signature constructions.
  39. Bookstore Finds Inspiration With Muze, by James Maguire, ECommerce-Guide, 1-7-2005 An established book-and-mortar book store made the transition to online sales easily and with low risk by partnering with fulfillment provider Muze (which creates infrastructure for the iTunes Music Store and others).
  40. Losing What Counts: The Swamping Phenomenon, by Walt Crawford, EContent, 6-23-2004 Crawford says you should be aware of swamping, since it can affect almost any search process and reports on a test drive of a book search.
  41. Jeff Bezos on Word-of-Mouth Power, by Robert D. Hof, Business Week, 8-2-2004 Top executive of Amazon explains the company's brand building strategies, including delivering exceptional service, word-of-mouth, publicity, invention and community, which includes allowing negative customer reviews.
  42. Cover Story, by Cheryl Pruett, iMedia Connection, 8-11-2004 Pruett gives examples of how publishers such as Random House and Simon & Schuster use online partnerships and promotions to create author buzz and sell books.
  43. The Brave New World of Book Buying, by Reid Goldsborough, Info Today, 12-1-2003 Presents opposing views of new features recently introduced by Amazon.com that make book buying even more enjoyable, convenient, and economical while incurring disapproval of some authors and publishers.
  44. The Great Library of Amazonia, by Gary Wolf, Wired, 12-1-2003 Wolf describes using Amazon's new archive of 120,000 fully searchable texts and growing. Says "The more specific the search, the more rewarding the experience." Notes that mass scanning has grown increasingly feasible, as little as $1/book.
  45. Booking Business, by , Washington Business Journal, People want to buy books and movies on the Internet. As people like to rent movies online, says renting books is a logical development. Describes the business model for Booksfree, noting its difference from a public library and e-company NetFix.
  46. The Best Search Idea Since Google, by Steven Johnson, Slate, 10-24-2003 Explains how Amazon.com's new "search inside" feature works, allowing full-text searches of over 120,000 books in its new digital archive.
  47. Customer Focus Keeps Amazon Experimenting, Bezos Says, by Helen K. Chang, Stanford Graduate School of Business, 10-1-2003 Once an online bookseller, Amazon.com also now sells products from third-party vendors, who account for 20% of sales. Bezos says he strives to keep the brand elastic by making the customer regularly re-evaluate Amazon.com.
  48. Amazon Will Pay Dearly for Free Shipping, by Peter Eavis, TheStreet.com, 9-29-2003 Says large online retailer Amazon "appears to be returning to its bad old habits" of offering free shipping and sustaining large losses as a result. Amazon spokesman defends the program as a means to drive growth.
  49. Overstock.com cuts book pricing to a flat 25% below Amazon’s prices, by , Internet Retailer, 9-2-2003 Overstock has been experimenting with pricing their books at a fixed percentage below Amazon.com's price. Since Feb at 20% below, for Sept 25% below, for Oct 16% below. Such pricing has built sales volume rapidly.
  50. Web-wise, it's Harry, then Oprah and John, by Toni Fitzgerald, Media Life, 6-24-2003 Reports that the fifth Potter book was setting an e-commerce record for number of items delivered one day. Says that Oprah's club spurs Web traffic for her book club selection. "Top 25" tables of sites.
This category includes 111 items (3 pages).
You are currently on page 1 viewing items 1 to 50
<< Previous Next (page 2) >>
Search Research Room database by keyword:
   Advanced search

Special — if you sign up for the Web Marketing Today Premium Offer before the end of September 2010 —

You get 13 e-books worth $240.44 for only $49.95! (If you're already a paid subscriber, login now at the top left corner of the main webpage to download your e-books). Sign up now! Here are the books you get:

  1. How to Develop a Landing Page that Closes the Sale, by Dr. Ralph F. WilsonHow to Develop a Landing Page -- completely revised and written for mid-2008 -- explains in 89 pages how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This comprehensive guide, now in its third edition, will help you raise your conversion rate and maximize profits. It sells for $29.95 on my website.
  2. How to Write an Ad that ClicksHow to Write an Ad that Clicks published in November 2008 explains in 66 pages the how to write a short Internet ad that gets results. Outlines the basics of copywriting, then gives specific instructions for writing headlines as well as the peculiarities of writing ads for Google AdWords text ads, banner ads, and e-mail ads. It sells for $14.99.
  3. Dr. Wilson's Plain-Spoken Guide to Search Engine OptimizationGuide to Search Engine Optimization (2007 Edition) is a 97-page e-book that explains in simple terms what search engine optimization (SEO) is all about, published in July 2007. It is not a guide for experts, nor will it make you an expert. But you'll understand how to (1) make your webpages and navigation system search engine friendly, (2) develop an effective link campaign to boost your PageRank, and (3) outsource SEO if you decide not to do it yourself. I sell this for $14.95.
  4. How to Promote Your Site through Article Marketing, by Ralph F. WilsonHow to Promote Your Site through Article Marketing. This 25-page report gives an overview of article marketing, that is, offering your articles to be used on other sites and e-zines in exchange for a link to your site, published in May 2007. This approach that can be pursued for no money at all. On page 16 Dr. Wilson reveals a secret SEO experts know, but most article marketers don't, a strategy that can significantly raise PageRanks on your website. Sells for $11.95 on my website.
  5. Social Bookmarking and Marketing, by Dr. Ralph F. WilsonMy 28-page Social Bookmarking and Marketing helps you get to the bottom of the social bookmarking phenomenon. Explains what social bookmarking is all about, outlines two main marketing strategies -- one that can get you in lots of trouble unless you know how to avoid the potholes -- reviews tools. Published April 2007. Sells for $12.95 on my website.
  6. Report on Pay Per Click (PPC) Bid Management Software, by Ralph F. WilsonReport on Pay Per Click (PPC) Bid Management Software. This 52-page report is a "must read" if you're doing PPC advertising using only Google's or Yahoo's native bid management interface. Bid management software can often save you 30% to 50% of your current level of ad purchases by maintaining your desired position, optimizing prices by reducing bid gaps on a frequent basis, and showing your ads only at times when you know your products sell best -- all working on autopilot. Which program should you select? This report outlines the features you should look for, compares 16 different bid management programs, provides user feedback, and makes recommendations. Published July 2006. $14.95.
  7. Research Guide to Online Niche-Finding, by Ralph F. WilsonResearch Guide to Online Niche-Finding. This 49-page book leads you through the steps necessary to discover a potentially profitable online business niche, consider the competition, and develop a unique approach that will bring traffic and revenue. We examine the 5 principles of research, examine the various formulas used to spot potential winners, consider the strengths and weaknesses of the existing research software, briefly survey 24 keyword, PPC, and niche-finding research software programs, and provide more in-depth reviews of WorldWide Brands Research Wizard, P.I.P.E. and the Online Research Guide to Picking Products that Sell. Published November 2005. Price: $14.95.
  8. How to Promote Your Local Business on the InternetHow to Promote Your Local Business on the Internet. This 44-page book is designed for local business owners and marketing directors, as well as professionals who serve them -- web designers and marketing consultants. While not repeating all the Internet marketing basics, it focuses on the elements that can make local business marketing a success, localized search engine optimization, Yellow Page ads, awareness of local portals, use of local PPC options and geotargeting at Google AdWords and Yahoo Local, e-mail newsletters, etc. Published January 2005. I sell this for $13.95.
  9. The E-Mail Marketing Handbook by Dr. Ralph F. WilsonThe E-Mail Marketing Handbook (Second Edition). This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders, getting through spam filters, RSS feeds, and obeying anti-spam laws. The book also includes four appendices with user comments and ratings of various programs, a directory of 250 e-mail marketing programs, and detailed vendor answers to 99 questions about their software. This is by far the most comprehensive book on the market, especially as a buying guide to software that could be used by small to medium businesses. Published September 2005. I sell this for $27.00.
  10. The Shopping Cart Report by Dr. Ralph F. WilsonThe 766-page Shopping Cart Report, revised in January 2004, is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview of carts and my recommendations of 36 particular carts. There's a shopping guide for 12 different cart applications. I provide a directory to 225 shopping cart programs, with detailed information on 50 of the top vendors. Published January 2004. I sell this for $34.95.
  11. Report on Affiliate Management Software My 135-page "Report on Affiliate Management Software 2005, looks at the basic and advance features of affiliate software, looks in detail at 48 stand-alone programs and 55 affiliate modules integrated into shopping carts. Then offers candid feedback from about 200 users and makes recommendations. Published April 2005. I sell it for $22.95 on my website.
  12. 10 Steps to E-Business on a Shoestring, by Dr. Ralph F. Wilson My 80-page "10 Steps to E-Business on a Shoestring" helps you see how to envision an e-business, find an unfilled niche, and then develop it a low cost. I tell you where you'll need to spend some money, and where to find low-cost services that can get you started without a high investment. Published September 2002. I sell it for $17.95 on my website.

PLUS short report:

  1. Reciprocal Linking Tools, 23 pages, Oct 2004, $8.95

If you sign up for (or renew your subscription) to the Web Marketing Today Premium Offer before the end of September 2010, you'll get all these e-books -- and access to them for one year (plus any new e-books or revisions that Dr. Wilson may publish during that time). Together they're worth $240.44. But you'll receive the e-books when you pay  the subscription price of $49.95. Don't miss out. Subscribe now!

and receive 6 Internet marketing e-books


(2-letter abbreviation)


Sample newsletter. We respect your privacy and never sell or rent our subscriber lists. RSS Feed: RSS Feed