Auto Industry Cases, Items 1 to 50

Auto Manager program from InteractiveTools allows a non-technical person using a web browser to update listings and photos for new and used cars on your auto dealer website easily, without involving a programer. Installs on your site, no continuing fee.

"Auto Industry Cases" includes 137 items
This page contains items 1 to 50

1. Ford Outlines 'Personalized Driving' as CES Opens, by Adam Dickter, CRM Daily, 1-7-2010 Dickter describes Ford CEO Mulally showing the car of the near future, with interactive dashboards that features enhanced navigation and satellite radio, but also web surfing and downloading. The browser is only enabled when the car is in park.
2. Subaru Revs Up Customer Value, by Elizabeth Glagowski, 1 to 1, 1-4-2010 Glagowski describes auto company's lead management program that tracks Internet visitors who want further contact about a Subaru vehicle.
3. Honk: Car Shopping With a Social Twist, by Christina Warren, Mashable, 11-5-2009 Honk wants to leverage the existing social networks, like Facebook (Facebook) and MySpace (MySpace) for organized opinion gathering, Warren writes. Users can tap into opinions from their friends and family members on the social networks they already use.
4. Anticipating Consumer Desire with Your Site Search, by Pete Batten, iMedia Connection, 10-30-2009 Needs-based searches focus on the needs of the consumer, not on the vehicle, Batten writes. They are personalized and go beyond vehicle-centric options like engine size to what a consumer needs out of a vehicle.
5. Social Media is Ford's Marketing Fiesta, by Larry Barrett, Internet News, 10-15-2009 Ford gave the keys to a Ford Fiesta to 100 bloggers for 6 months to enjoy and then write reviews that are then fed back to Ford's corporate Web site. While not all the reviews were positive, the company believes overall effect builds the brand.
6. Audi Taps its Facebook Fans to Help Design Car of the Future, by Christina Warren, Mashable, 8-27-2009 Even companies that already have very successful global brands, like Audi, are starting to use social media to enhance their presence and garner feedback from users, Warren writes. Link to Los Angeles Design Challenge video.
7. eBay May Help GM Sell Cars, by W. David Gardner, Information Week, 7-13-2009 A leaner General Motors hopes to forge a deal with eBay that will enable auto dealerships to use the auction site to boost sales. eBay's popular "Buy It Now" option could help dealers reach younger car drivers who are heavy users of the Internet.
8. Chevy Launches VOLTage Social Network, by Karl Burkart, Mother Nature Network, 7-21-2009 Chevy hopes to capture VOLT enthusiasts-to-be with a new online social network, Burkart says. Asks: Will it work?
9. The new Digital Divide, by Tim Leberecht, Cnet, 7-30-2009 Leberecht reports that automaker BMW's Marketing Innovation group explores new user behavior trends on the Web and on mobile devices, while at the same time rapidly prototyping tools and campaigns to address them.
10. Enterprise 2.0: Making Virtual Collaboration Work, by W. David Gardner, Information Week, 6-25-2009 Gardner describes Volvo team's online collaboration experiences. "We party online," says one Volvo staffer, explaining how a group in one part of the world might send some food to a team in another country.
11. Why Ford is Winning on the Social Web, by Mark Ghuneim, Mashable, 5-18-2009 Ghuneim illustrates the "buzz levels" of General Motors, Ford and Chrysler according to numbers of news storiees, blog and Twitter postings, shows numbers of followers, videos on YouTube and photos on Flickr.
12. Videos Driving Consumers To Cars, by Laurie Sullivan, Media Post, 5-22-2009 Sullivan reports study showing that consumers look at online videos to get a better picture of cars, read product reviews, learn more about safety ratings, get a feel for how vehicles drive, and discover technology and entertainment features.
13. Edmunds.com Retools Mobile Site, Volvo In Spotlight, by Mark Walsh, Media Post, 4-29-2009 Auto shopping and information site Edmunds.com has relaunched its mobile presence with Volvo as exclusive sponsor. Company says the mobile site is value as a tool for consumers when they're out out shopping for a car.
14. Hyundai Bucks Automaker Trend by Listening to Customers, by Elizabeth Glagowski, 1 to 1, 4-6-2009 To make its connections with customers stronger, Hyundai recently debuted Think Tank, the company's online customer community, for car owners and interested prospects where they can discuss their cars, the Hyundai brand, its programs, and other issues.
15. How Honda's Using Hip-Hop to Spread the Word About Savings, by Charlie Moran, Advertising Age, 3-5-2009 Moran describes a 30-second TV spot called "Rhymes and Reasons" that features a rapper, leading the viewer to a branded microsite that dispenses commonsense wisdom on saving money along with an implicit value pitch for the Accord.
16. In social overdrive, by Kevin Zimmerman, 1 to 1, 11-4-2008 While Ford has experimented with social media in the past, Zimmerman reports that the company is committed to "being a leader in digital communities within the next 5 years."
17. Honda Taps Sony to Ramp Up Its Ad Strategy, by Emily Steel, The Wall Street Journal, 10-8-2008 In an unprecedented move for Web advertising, Honda is buying all the online and mobile advertising space sold by Sony Pictures Television for a week starting Wednesday to promote the launch of its Honda Fit, Steel reports.
18. Chrysler to Turn Vehicles into Wireless Hotspots, by Eric Morath, The Detroit News, 6-25-2008 Using Wi-Fi and cellular technology, passengers will be able to access e-mail, music and online gaming as they cruise down the road, Morath reports.
19. Jaguar Plants Stake In Mobile Advertising With Yahoo Mobile, by Laurie Sullivan, Media Post, 6-5-2008 Luxury car manufacturer has planted a strategic stake in mobile advertising as it reaches for smartphone-carrying affluent consumers who could breathe renewed life into the brand. Sullivan reports on Jaguar's and others' mobile ad campaigns.
20. Shifting Online Auto Shopping Into High Gear, by Langley Steinert, E-Commerce Times, 11-20-2007 The key to selling cars online is effective use of images, video and interactivity, so that consumers can form a complete mental picture of the product's emotional appeal.
21. You've Played the Videogame, Now Buy the Car, by Amy Chozick, The Wall Street Journal, 10-24-2007 Tells how Nissan developed a massive "viral" campaign aimed at building buzz for its GT-R sports coupe through a wide range of product-placement arrangements in videogames. Idea was to break tradition by not using traditional advertising.
22. NBC, Nissan to Launch Heroes Promo, by John Consoli, Media Week, 9-20-2007 NBC and Nissan have extended their partnership in launching the network's hit drama series Heroes with a multiplatform, interactive promotion.
23. Study: Carmakers' Sites Should Max Out on Multimedia, by Jean Halliday, Advertising Age, 10-1-2007 Carmakers are missing a great opportunity to win over online shoppers by not providing more videos and photos on their websites, according to CarGurus.com. Online shoppers "first and foremost want videos."
24. CGM, Interactive Crucial To Car Shopping, by Max Kalehoff, Media Post, 8-31-2007 Discusses Forrester Research showing that 29% of new-vehicle shoppers view automotive online consumer-generated media (CGM), confirming finding by telling his own experience.
25. The True Promise of Automotive Video, by Bradley J. Inman, iMedia Connection, 7-9-2007 To optimize their returns on online ad spending, Inman says car marketers will need to create interactive campaigns that focus on user engagement as well as click through rates (CTR). The tool that can help them do this is internet video.
26. Automakers Look to Develop Their Own Versions of Bud.TV, by Jean Halliday, Advertising Age, 7-9-2007 Toyota, Audi and Ford are getting into the content game with their own broadband media channels, podcasts and newsletters to attract younger consumers.
27. Hyundai Accelerates Mobile Effort, by Karl Greenberg, Media Post, 6-20-2007 Automaker Hyundai's campaign includes a multimedia mobile Web site, content downloads, a text messaging campaign and ads pitching ringtones, music and cars to 18- to-34-year-old consumers on their cell phones and wireless media devices.
28. The Exquisite Detail of Hyundai's Video Portal, by , iMedia Connection, 5-11-2007 Reviews Hyundai's clickable video-based micro-site said to enable deeper exploration of the new Veracruz and provides a more compelling research experience for users.
29. Automakers Use Live Chat to Engage Consumers, by Kristina Knight, Biz Report, 3-8-2007 With live chat, users can talk anonymously without the pressure of being face to face. Saturn began the trend in 2006 when it offered chat features and was followed by Ford, Dodge and others.
30. Commercial Break, by Frank Rose, Wired Magazine, 12-1-2006 Rose describes Chevrolet's experiment, asking Web users to make their own video spots for the Tahoe.
31. Reach Car Buying Prospects First Where They Surf, by , Center for Media Research: Research Brief, 9-8-2006 Associates 2006 Online Media Study, targeting upscale new-vehicle buyers at travel, special interest and finance Web sites is more effective According to the J.D. Power and for brand marketing than placing advertising on most automotive shopping sites.
32. Ford: Bold Moves Can't Save a Weak Brand, by Alan Schulman, iMedia Connection, 8-24-2006 Schulman examines how even the most integrated of campaigns can't sell you a product that has lost its relevance. Discusses Ford Motors' efforts with video and RSS feeds, its Web site and other aspects of its campaign.
33. Car sellers need to diversify their online ad spending, by , Internet Retailer, 8-11-2006 To be truly effective with their online advertising programs, vehicle manufacturers and dealers need to spread the wealth and advertise on different web sites that attract upper-income new car buyers, says a new study from J.D. Power and Associates.
34. Verticals Learn To Get Horizontal, by Phil Leggiere, Media Post, 6-30-2006 Discusses some of the unique challenges and benefits to targeting within the auto vertical such as specialty content targeting, partnering with a diverse non-auto network and integrating vertical-horizontal targeting.
35. Subaru Maps Out Its Targets, by John Gaffney, 1 to 1, 5-25-2006 Auto company Subaru's research on their SUV customers showed that potential buyers wanted the ability to interact frequently with the company in the purchase of the vehicle. In response, Subaru spent 90% of its Tribeca launch budget online.
36. Troubled GM Starts Employee Blog, by K.C. Jones, Optimize Magazine, 4-1-2006 As troubled auto giant GM attempts a comeback, it has opened employee conversations to the public, reports Jones. The company hopes that this will be an effective way to spread the conversation about GM.
37. Car Marketers Ask 'Why?', by Steve Smith, Media Post, 4-14-2006 Says tracking clickstreams using typical online behavioral targeting techniques is good for "intercepting" consumers. Actually influencing consumer behavior, however, requires the more evolved approach of exploring the motivations that inform action.
38. Younger car buyers prefer the web to TV and print advertising, by , Internet Retailer, 2-21-2006 5% of younger (ages 18-30) and first-time vehicle buyers consider the Internet to be their most important informational tool, compared to 8.2% for television, 4.4% for magazines, 3.6% for newspapers and 1.1% for radio, says a new survey from the Polk Center for Automotive Studies.
39. U.S. auto companies and dealers accelerate their online ad spending, by , Internet Retailer, 2-21-2006 Auto companies will spend $2.7 billion in total online advertising in 2007, compared with $1.4 billion in 2005. By the end of 2007, the auto industry will account for 15% of total U.S. online advertising spending, according to eMarketer.
40. FordDirect revs up Internet leads in 2005, by , Internet Retailer, 2-14-2006 In all, more than 250,000 new Ford, Lincoln and Mercury vehicles were sold through FordDirect Internet referrals in 2005, up 15% from 2004. In 2006 FordDirect will manage Ford dealer websites via DealerConnection.com and the Ford dealer lead management program SalesPoint.
41. Cross-Media Case Study: Building a Better Base, by Alex Miller, OMMA, 2-1-2006 While all auto brands have Web sites, for Scion, online actually takes precedence over what happens at the dealership: choosing colors, accessories, and models takes place at scion.com, as does learning about pricing, financing, and warranties.
42. GM to Car Shoppers: "Google Pontiac and Discover For Yourself", by Max Kalehoff, Media Post, 1-25-2006 Reviews General Motors' television ad with an actual Google screenshot with Pontiac typed in: It's among the most transparent efforts by a marketer to leverage search via highly connected television advertising."
43. Blog Advantages, by Demir Barlas, Portals Magazine, 12-20-2005 Barlas reports that the General Motors blog, Fastlane, is addictive reading; not just because GM executives post on it, but because the responses are heartfelt and packed with information.
44. Yamaha Integrates Surveys Into Its Online Experience, by Gabe Armstrong, 1 to 1, 11-22-2005 By integrating surveying technology into its online portal, Yamaha Motors Europe now has customers actively participating in its survey process.
45. Budget Sends Blog Readers On Scavenger Hunt, by Shankar Gupta, Media Post, 11-18-2005 As part of a branding campaign, car rental company Budget bought ads on blogs. "The engagement of the audience is precisely the benefit of advertising on blogs."
46. Hot Wheels, by , Business Week, 9-21-2005 Tells how an expanding rental car service company tied their phones to the Web in an automated system that could recognize customers and pull up their account information immediately.
47. Why auto dealers are pleased with their online referral traffic, by , Internet Retailer, 9-27-2005 As consumers become more familiar with using the Internet to purchase new vehicles, auto dealers are increasingly satisfied with the online buying services providing them sales leads, says a new study from J.D. Power and Associates. Finds hybrid online buying services provide leads with the highest average sales closure rate at 28%.
48. Car Buyers Driven to Manufacturer Sites, by Enid Burns, ClickZ Stats, 10-3-2005 A JD Powers report notes that 67% of car buyers use the web to research new vehicles, up from 64% in 2004. Of these 89% began on search portals such as AOL, Google, MSN, and Yahoo and 77% visit at least one independent site.
49. CBS to Embed Impala Logo in 5 Premieres, by John Consoli, Media Week, 9-1-2005 Describes promotion by Chevrolet Impala that imbeds its logo in 5 primetime TV shows. After viewers spot the logo, they will be directed to a specially created section on CBS.com to enter the sweepstakes to win the car.
50. Clear Vision Leads to Success for Safelite, by James Maguire, ECommerce-Guide, 8-1-2005 A long-overdue site redesign for Safelite AutoGlass in 2004 lifted the company's online contacts from about 100 per week to more than 3,000. The customer-centric redevelopment built on extensive consumer usability testing, adding price quote and service scheduling applications, along with modern search-friendly design.