Auction Case Studies, Items 1 to 50

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  1. eBay Attempts To Curtail Click Fraud, by Laurie Sullivan, Media Post, 12-17-2009 Sullivan describes how eBay and Click Forensics have partnered to block fraudulent and invalid traffic from paid search ad campaigns.
  2. EBay Wants EU Rule Change For Luxury Manufacturers, by Aoife White, Manufacturing.net, 9-17-2009 European luxury brand owners argue that luxury goods are valuable when they are exclusive and available in selected outlets -- and not in an online free-for-all. EBay says such deals lead to consumers paying higher prices.
  3. At eBay, Showrooms Push Aside Yard Sales, by Douglas MacMillan, Business Week, 8-11-2009 EBay says the number of diamond-tier sellers (those selling at least $500,000 worth of items per month) at its site is growing at a steady rate.
  4. EBay Outlines Three-Year Revival Plan, by Peter Burrows, Business Week, 3-12-2009 Burrows reports online auction executives saying their overall goal: to create a one-stop shop where customers can make purchases in a wide variety of ways—from bidding in auctions to clicking on ads, scanning classifieds, or making outright purchases.
  5. Hey eBay, Say Hello to Bonanzle, by Douglas MacMillan, Business Week, 3-4-2009 Small online sellers are hanging out their shingles at new marketplace sites like Bonanzle, MacMillan reports, as changes eBay made to its platform in recent years have hampered the ability of smaller sellers to compete with larger wholesalers.
  6. Ebay: 'We Were Wrong', by Brian Caulfield, Forbes.com, 3-11-2009 Caulfield reports that eBay has finally admitted it. It doesn't have a grand plan to fit its online calling service, Skype, into its e-commerce business. EBay hoped it would reduce friction in commerce and payments.
  7. Transforming eBay, by Katie Deatsch, Internet Retailer, 2-1-2009 eBay is a web shopping mall now featuring fixed-price merchandise as well as auctions. Sees customers wanting more merchandise on offer at fixed prices and lower prices. In Aug 08 eBay dropped listing prices and raised sale prices. It is seeking to attract larger merchants -- making smaller merchants angry.
  8. eBay Wants Its Sellers Back, by Chris Crum, WebProNews, 1-12-2009 Discusses eBay's revised seller feedback and payment policies. Because eBay users have been quite vocal in their displeasure with the famous auction site Crum questions whether they will be willing to go back, now that eBay has acknowledged the issues.
  9. Distinguishing Bargains From Counterfeit Scams on eBay, by Reid Goldsborough, Information Today, 12-15-2008 eBay recently enacted changes that appear likely to further increase its profits but also increase fraud in a serious way, Goldsborough reports.
  10. EBay Sales: Going, Going . . ., by Douglas MacMillan, Business Week, 1-22-2009 Consumers who shop online are flocking to Amazon and other retailers, MacMillan reports, as auctions have fallen out of favor for many consumers.
  11. EBay Steps Up Asian Expansion, by Catherine Holahan, Business Week, 8-13-2008 Electronic commerce giant eBay is stepping up overseas expansion efforts. Its decision to buy a 36.4% stake in Korean e-commerce giant Gmarketfits with a strategy of acquiring stakes in companies that can expand its core shopping business to new markets.
  12. eBay Slashes 'Buy It Now' Fees For Sellers, by K.C. Jones, Information Week, 8-20-2008 Sellers can now pay a flat rate of 35 cents to list an item for a month. The fee covers any quantity of identical items. For instance, if a bookseller has several copies of one title, the seller can list all copies for one 35-cent fee.
  13. For eBay, Amazon-ification Takes Hold, by Catherine Holahan, Top Tech News, 8-21-2008 Holahan reports that eBay's move to court more fixed-price sellers is likely to be just as controversial as its prior changes. eBay executives have countered, saying that eBay will always have auctions.
  14. eBay Watch: Fab Fifteen for Profits Off eBay, by Vangie Beal, Ecommerce-Guide.com, 6-25-2008 Lists 15 competitors to eBay, usually with lower fees than eBay and a strong emphasis on community. Several are highlighted: UpperBid.com, PlunderHere.com, WeBidz Auctions, Lowbid.com, Bidville, and Kusbo.
  15. Auctions on eBay: A Dying Breed, by Catherine Holahan, Business Week, 6-3-2008 As consumers opt for fixed-price purchases, Holahan looks at what will happen to eBay, the company that perfected the art of online bidding and the e-auctioneers who sell goods through the site.
  16. Learning from the Craigslist-eBay Mess, by Catherine Holahan, Business Week, 5-20-2008 Lawsuits pitting the online classified and e-commerce giants should make prospective partners think hard before seating a rival on the board, Holahan writes.
  17. My eBay Job, by Daniel Gross, Slate, 5-21-2008 Do 1.3 million people really earn their living from the auction site? Gross looks at the numbers cited by eBay and others, concludes that "there's a big difference be­tween making a buck and making a living."
  18. Did eBay Sacrifice the Seller Experience?, by Jason Compton, 1 to 1, 4-28-2008 Compton discusses key seller objections to eBay's new detailed feedback system as the online auction company makes changes aimed at producing a more buyer-friendly environment.
  19. EBay Courts 'Power Sellers', by Catherine Holahan, Business Week, 1-29-2008 eBay may be listening to some users more than others, observes Holahan, as changes clearly favor larger merchants who sell higher value goods at set prices, as opposed to merchants who use an auction arrangement.
  20. eBay’s Chaos Theory, by Chuck Salter, Fast Company, 11-1-2007 With its buyers swamped by a sea of choices-and its growth rate slowing, the online giant gambles on a new strategy: changing focus from sellers to helping shoppers find what they want.
  21. eBay’s Chaos Theory, by Chuck Salter, Fast Company, 11-1-2007 With its buyers swamped by a sea of choices-and its growth rate slowing-the online giant gambles on helping shoppers find what they want, a strategic redirection of focus on buyers, rather than sellers.
  22. EBay: The Place for Microfinance, by Catherine Holahan, Business Week, 10-24-2007 Holahan describes how, on the online auction giant's new MicroPlace site, investors can lend as little as $50 to would-be small business owners around the globe.
  23. EBay's Bid to Win Back Buyers, by Catherine Holahan, Business Week, 9-19-2007 Holahan reports that online auctioneer eBay is completely revamping its flagship site, making it easier for shoppers to find and purchase items and discover goods they never knew they had to have
  24. The eBay of tomorrow, by Bill Briggs, Internet Retailer, 9-1-2007 eBay continues to post big growth numbers, but the auction giant is pressed to reinvent itself as consumers’ online buying habits evolve. Discusses reasons why eBay has been losing e-commerce market share at 12.7%, down from 13.1% in 2005. Looks at online retailer options and directions for eBay.
  25. SpotScout Wants to Be the eBay of Parking Spaces, by Dalia Fahmy, Inc. Magazine, 7-1-2007 Investors comment on an online market for parking spots. Drivers can search for 3 things: spots in garages (company has agreements with hundreds of commercial garages); private spaces advertised by anyone with a driveway or garage; and on-street parking.
  26. The eBay Way, by James Barrese, Information Week, 7-21-2007 eBay hosts 100 million concurrent listings, which are updated at a rate of 500 times per second and searched 3,800 times per second. Barrese reports on how the company "thinks big, acts small" through technology.
  27. Top 10 Tips for Selling "it" on eBay, by John Quarto-vonTivadar, GrokDotCom.com, 7-16-2007 Tips for persuasive eBay listings: (1) a sticky headline, (2) better product images, (3) outstanding *original* copy, (4) explain the reason for the exceptional deal, (5) exaggerate flaws, (6) accept PayPal, (7) know how to price, (8) link to the owner's manual, (9) have a star rating above 99%, and (10) no shipping extortion.
  28. Marketing your eBay Store: Tips at your Fingertips, by Michelle Megna, ECommerce-Guide, 7-11-2007 10 quick tips to boost traffic and sales for an eBay store (listing techniques, pricing, special offers etc.), along with updates on new features available to eBay Stores subscribers.
  29. eBay Isn't The Only Auction Site, by Rachel Coleman, Practical Ecommerce, 6-19-2007 Alternate online auction sites such as uBid, Bid4Assets, and Bidz are creating busy niche marketplaces full of opportunity for merchants who might be crowded out by the competition on eBay. Discussion of products and techniques that are successful on smaller auction sites.
  30. eBiz Profile: PinkPackage.com, by Robert Slydell, ECommerce-Guide, 1-31-2007 PinkPackage is building a successful online/offline hybrid business with an unusual twist on the concept of consignment sales through eBay. Rather than the usual drop-off-your-items approach, PinkPackage obtains consignments through home-hosted parties on a theme such as handbags. eBay consignment meets Tupperware party.
  31. Jellyfish Service Turns Shopping Into A Competition, by Thomas Claburn, Information Week, 3-3-2007 Smack shopping is a reverse auction in which sellers compete for buyers by offering increasing discounts. Jellyfish's Web page features a product with a steadily improving discount that starts at zero and rises toward 100%.
  32. eBay Holds Its Turf Against Google, by Catherine Holahan, Business Week, 1-25-2007 Holahan discusses the impact of search giant Google's entering into eBay's market with its product-listing service called Google Base and launch of Google Checkout, a competitor to PayPal, eBay's online payment processing service.
  33. Inside eBay's Innovation Machine, by Edward Cone, Baseline Magazine, 12-6-2006 eBay retooled its technology platform to scale for rapid growth. Now, Cone reports, it hopes a thriving community of outside developers can use that platform to keep the company growing into its second decade.
  34. Tom Online: eBay's Last China Card, by Frederik Balfour, Business Week, 12-19-2006 Ebay's long-expected retreat from the online auction business in China is now a reality. Balfour reports on the auction giant's hookup with the well-connected, Hong Kong-based, Internet outfit.
  35. eBay Could Be Gaming Hit of the Holidays, by Kris Graft, Business Week, 11-13-2006 Reports industry analyst indicating that eBay could be the top new videogame console retailer for the holidays, thanks to tight demand of the PlayStation 3 and Wii.
  36. eBay U 2006: Teach the Children Sell, by Frank Fortunato, ECommerce-Guide, 10-17-2006 Summary of the best practices taught by eBay during its eBay University live training presentations: search and keyword research techniques, product sourcing, business operations, and how to grow from beginner to Power Seller to full time business.
  37. The State of eBay Drop-Off Stores, by Frank Fortunato, ECommerce-Guide, 9-11-2006 Although major eBay drop-off store franchise operators such as iSoldit claim to be successful and expanding rapidly, the facts present a picture of a business model that is marginal, if not outright failing. Problems include low profit margins, high operating costs, and weak inventory flow.
  38. eBay Tips: How to Sell in Volume, by James Maguire, ECommerce-Guide, 6-19-2006 High-volume eBay seller Wes Shepherd offers knowledge gained from more than 20,000 eBay sales since 2003. He uses all sale formats: auction, auction with reserve, fixed price and store listing - with unreserved auctions serving as loss leaders to drive traffic to the store and fixed-price sales.
  39. eBay Developers Get New APIs for Money-Making Apps, by Darryl K. Taft, eWeek.com, 6-12-2006 Describes introduction of an eBay Express Search API; an eBay Express Shopping Cart API; an eBay Product Info API, which includes eBay reviews and guides; and a Contextual Keywords API beta.
  40. Life after eBay, by Peter Lucas, Internet Retailer, 6-1-2006 eBay sellers are taking off on their own in growing numbers -- and thriving thanks to the lessons learned on the auction site. "Most retailers moving off eBay keep a presence on the site, but we counsel them to diversify their sales and bring eBay's contributions to sales in line with the industry average of about 25% in total sales," says Scot Wingo of ChannelAdvisor.
  41. eBay Tips: Choosing Auction Management Software, by James Maguire, Small Business Computing, 4-12-2006 What kind of software should you use? What are the best packages, and, more important, which one is best suited for your particular eBay business? Macguire explains the options.
  42. The Secret To Google's Success, by , Business Week, 3-6-2006 Google didn't make money until it started auctioning ads that appear alongside the search results. Advertising today accounts for 99% of the revenue of the company whose market capitalization now tops $100 billion.
  43. The Score: Online Auctions, by , iMedia Connectioin, 3-30-2006 Research shows that eBay still dominates the Auction category, but other players are catching up. Compares statistics on the top 10 auction sites from February 2005 and February 2006.
  44. Tiffany Sues eBay for Selling Fakes, by Robin Arnfield, CIO Today, 1-31-2006 Tiffany & Company is suing online auction firm eBay for allowing its Web site to be used to sell counterfeit jewelry. If Tiffany wins its case, eBay's business model could suffer a severe blow, say observers.
  45. The eBay of Programmers, by Scott Kirsner, Fast Company, 1-1-2006 Describes the workings of Rent A Coder, a sort of eBay for software projects that attracts a cumulative 45,000 buyers who have posted projects and 121,000 coders around the globe offering to take on work.
  46. Ebay Adds Immediacy to Shoppers' Carts, by Coreen Bailor, Destination CRM, 1-23-2006 Ebay is launching Ebay Express, a specialty site that allows customers to make purchases instantly at fixed prices to supplement its auction approach to e-commerce. An online shopping cart will let visitors select items and pay for them all at once.
  47. iSold It Heads to the UK, by Devin Comiskey, ECommerce-Guide, 1-5-2006 eBay consignment drop-off business is thriving, according to the U.S.-based iSold It chain, which has begun expanding internationally, with new locations opening in the U.K., Ireland, Spain and elsewhere in Europe.
  48. eBay Comes into Play, by Peter Coffee, eWeek, 11-21-2005 Coffee believes eBay's eliminating access fees for developers who'd like to explore eBay Web Services turns the online auction site into an enormous playground for those wanting to improve the worldwide match between supply and demand.
  49. eBay Seller Profile: BlueBerry Boutique, by James Maguire, ECommerce-Guide, 10-31-2005 Blueberry Boutique is an eBay store that began 3 years ago on a shoestring (hoping for a couple hundred dollars a month in sales), and has reached eBay Platinum Power Seller status ($300,000 annual sales) through diligent, savvy marketing. 7 strategies.
  50. Golden Oldies: Used IPods Are Hot E-Commerce Items, by Rachel Sokol, Information Week, 11-18-2005 Sokol reports that a surprisingly active business has sprung up around used iPods, with heavy activity on eBay and Craigslist.com, as users looking to upgrade seek to dispose of their older models and make some money in the process.
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