Demystifying Viral Marketing

Viral Marketing has become a buzz word that's used, misused, abused, and co-opted to cover whatever marketers are trying to push. In this series of articles we'll define viral marketing, examine the basic theory, display a variety of applications of the principles, and give you some direction on how you can use viral marketing principles in your marketing strategies.

Here are the chapters:

1. The Six Simple Principles of Viral Marketing
2. Comparing Viral Marketing Strategies to the Six Principles
3. Viral Marketing Techniques the Typical Business Website Can Deploy Now
4. Review: Recommend-It.com
5. E-Mail to the Editor on Viral Marketing
6. Viral Marketing Plan Case Study: DoctorEbiz.com

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