How to Write an Ad that Clicks
A Guide to Writing Effective, Short Internet Ads
by Dr. Ralph F. Wilson, Editor, Web Marketing Today
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Having trouble writing an ad that gets enough click-throughs? Here's help.
I write for the small to medium business men and women who wear several hats. I even write for newbies at ad agencies who can’t write a decent ad and know it.
I became aware of the need for this short book as I worked with advertisers who wanted to put an ad in my e-mail newsletter Web Marketing Today®. Over the years, I’ve received ad after ad that I know won’t work. If I let these ads run as is, they’ll bomb for sure – and I’ll get blamed: "I advertised with you, and it didn’t do any good!" And so I work with advertisers to improve the ads -- to give them punch. That way their hard-earned advertising dollars will do the most good and hopefully the ads will pay for themselves many times over.
This 66-page book published November 4, 2008 contains the kind of practical advice I give advertisers. This is not the last word on all Internet advertising. But what I've tried to do here is to make available in short scope -- small business marketers don't have a lot of time to spend reading -- the basics of how to write brief ads of all kinds. Then I focus on the ads most likely to be employed by small to medium businesses: Google AdWords text ads, banner ads, and brief e-mail promotions. I conclude with a chapter explaining how to track the success of ads and improve them.
This material will help you write a better ad, an ad that will make you money – an ad that clicks!
How to Write an Ad that Clicks, takes you step-by-step through the process. Here's the short outline:
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- Introduction to Online Advertising
- Ad Writing Basics
- How to Write a Great Headline
- Supplemental Ad Copy and the Call to Action
- How to Write a PPC Text Ad
- How to Design a Banner Ad
- How to Write Short E-Mail Ads
- How to Track Your Ad Campaigns
You can take a look at the detailed table of contents, if you like.
The cost of my book in e-book format is only $14.95. It will help make your advertising expenses pay handsomely in new customers and growing profits.(Note: If you're a paid subscriber to Web Marketing Today Premium, login now at the top left of this screen, select "Download E-books," and download your bonus book right now at no extra charge.)
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- Why is the price so low?.
- About the author
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You can purchase this book either as an e-book or a printed book -- or receive the e-book at no extra charge as part of an amazing special offer. Let me explain....
 How to
Write an Ad that Clicks (printed format), $19.95 plus shipping. The book is printed
in black and white on 8-1/2" x 11"
white paper, bound with a plastic spiral binding.
California residents pay 7.25% sales tax. Shipping weight 7 oz.
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 Bundle:
How to Write an Ad that Clicks with
How to
Develop a Landing Page (e-book formats), $37.90 (save $7).
PDF format. No tax. |
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| Bundle: How to Write an Ad that Clicks with How to Develop a Landing Page (in spiral binding formats), $47.90 (save $10). California 7.25% sales tax. Shipping weight 17 oz. |
BEFORE YOU ORDER, DON'T MISS THIS OFFER! --
Get this e-book at no extra charge -- plus another dozen e-books -- for only $49.95. But there's a time limit. Read on...Special — if you subscribe to Web Marketing Today Premium Edition before the end of January 2009 —
You get 14 e-books worth $252.43 for only $49.95! (If you're already a paid subscriber, login now at the top left corner of the main webpage to download your e-books). Subscribe now! Here are the books you get:
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How to Develop a Landing Page -- completely revised and written for mid-2008 -- explains
in 89 pages how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This comprehensive guide, now in its third edition, will help you raise your conversion rate and maximize profits. It sells for $29.95 on my website.
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How
to Write an Ad that Clicks published in November 2008 explains
in 66 pages the how to write a short Internet ad that gets results.
Outlines the basics of copywriting, then gives specific instructions for
writing headlines as well as the peculiarities of writing ads for Google
AdWords text ads, banner ads, and e-mail ads. It sells for $14.99. -
Guide to Search Engine Optimization (2007 Edition) is a 97-page e-book that explains in simple terms what search engine optimization (SEO) is all about. It is not a guide for experts, nor will it make you an expert. But you'll understand how to (1) make your webpages and navigation system search engine friendly, (2) develop an effective link campaign to boost your PageRank, and (3) outsource SEO if you decide not to do it yourself. I sell this for $14.95.
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How to Promote Your Site through Article Marketing. This 25-page report gives an overview of article marketing, that is, offering your articles to be used on other sites and e-zines in exchange for a link to your site. This approach that can be pursued for no money at all. On page 16 Dr. Wilson reveals a secret SEO experts know, but most article marketers don't, a strategy that can significantly raise PageRanks on your website. Sells for $11.95 on my website.
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My 28-page Social Bookmarking and Marketing helps you get to the bottom of the social bookmarking phenomenon. Explains what social bookmarking is all about, outlines two main marketing strategies -- one that can get you in lots of trouble unless you know how to avoid the potholes -- reviews tools. Sells for $12.95 on my website.
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Report on Pay Per Click (PPC) Bid Management Software. This 52-page report is a "must read" if you're doing PPC advertising using only Google's or Yahoo's native bid management interface. Bid management software can often save you 30% to 50% of your current level of ad purchases by maintaining your desired position, optimizing prices by reducing bid gaps on a frequent basis, and showing your ads only at times when you know your products sell best -- all working on autopilot. Which program should you select? This report outlines the features you should look for, compares 16 different bid management programs, provides user feedback, and makes recommendations. $14.95.
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Research Guide to Online Niche-Finding. This 49-page book leads you through the steps necessary to discover a potentially profitable online business niche, consider the competition, and develop a unique approach that will bring traffic and revenue. We examine the 5 principles of research, examine the various formulas used to spot potential winners, consider the strengths and weaknesses of the existing research software, briefly survey 24 keyword, PPC, and niche-finding research software programs, and provide more in-depth reviews of WorldWide Brands Research Wizard, P.I.P.E. and the Online Research Guide to Picking Products that Sell. Price: $14.95.
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How to Promote Your Local Business on the Internet. This 44-page book is designed for local business owners and marketing directors, as well as professionals who serve them -- web designers and marketing consultants. While not repeating all the Internet marketing basics, it focuses on the elements that can make local business marketing a success, localized search engine optimization, Yellow Page ads, awareness of local portals, use of local PPC options and geotargeting at Google AdWords and Yahoo Local, e-mail newsletters, etc. I sell this for $13.95.
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The E-Mail Marketing Handbook (Second Edition). This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders, getting through spam filters, RSS feeds, and obeying anti-spam laws. The book also includes four appendices with user comments and ratings of various programs, a directory of 250 e-mail marketing programs, and detailed vendor answers to 99 questions about their software. This is by far the most comprehensive book on the market, especially as a buying guide to software that could be used by small to medium businesses. I sell this for $27.00.
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The 766-page Shopping Cart Report, revised in January 2004, is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview of carts and my recommendations of 36 particular carts. There's a shopping guide for 12 different cart applications. I provide a directory to 225 shopping cart programs, with detailed information on 50 of the top vendors. I sell this for $34.95.
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My 135-page "Report on Affiliate Management Software 2005, looks at the basic and advance features of affiliate software, looks in detail at 48 stand-alone programs and 55 affiliate modules integrated into shopping carts. Then offers candid feedback from about 200 users and makes recommendations. I sell it for $22.95 on my website.
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My 80-page "10 Steps to E-Business on a Shoestring" helps you see how to envision an e-business, find an unfilled niche, and then develop it a low cost. I tell you where you'll need to spend some money, and where to find low-cost services that can get you started without a high investment. I sell it for $17.95 on my website.
PLUS my recent short reports:
- Reciprocal Linking Tools, 23 pages, $8.95
- How to Optimize Your Landing Pages Scientifically, 32 pages, $11.99
If you subscribe (or renew your subscription) to Web Marketing Today Premium Edition before the end of January 2009 , you'll get all these e-books. Together they're worth $252.43 -- and if you add in the subscription price of $49.95, the total value is $302.34. But you'll receive the e-books when you pay the subscription price of $49.95. Don't miss out. Subscribe now!